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  • María Teresa Farfán 9:00 am on June 10, 2014 Permalink | Reply
    Tags: , , communication, , , , , ,   

    7 types of workers in the company 

    Estimated reading time: 5 minutes

    7 types of workers in the companyKnowing how our colleagues work enables us, as a company, to shepherd them towards attaining their objectives and to make full use of their contributions.

    It is important to ascertain which team members may have specific aptitudes for certain jobs, such as concentration, the ability to work for hours on end, to interact with others, etc. This allows each leader to know his or her team and to distribute the work as efficiently as possible.

    As a leader, have you ever asked yourself what your team’s skills are? In a recent e-book, PGI classified the most common types of remote employees: How do they behave? How do they perceive their work?

    This e-book recognises 7 different types of remote employees, which I list below. How can each one capitalise on the advantages of an Enterprise Social Network? 

    1. The 24/7 Worker:

    We all know someone who answers emails at whatever time of day. This worker is a highly-dedicated stress junkie, so he exploits the advantages of an internal social network more effectively, since it will allow him to communicate with his colleagues at any time.

    2. The Multitasker:

    He’s the one who always has more than one tab open on his browser, at the same time as he’s sharing information via his smartphone and checking tasks pending on his tablet. This type of worker has to be constantly on the go, so the benefits of a multi-platform enterprise social network will help him to attain his work goals and to focus on his setting.

    (More …)

     
  • Lelia Zapata 9:00 am on February 25, 2014 Permalink | Reply
    Tags: communication, , ,   

    Investing in internal communication: Will it be profitable? 

    Estimated reading time: 5 minutes

    Internal communication should have a budget allocated to it like any other important business area; nonetheless, it usually does not. Internal communication doesn’t get the necessary financial resources assigned to it and for many it is deemed a murky investment. Why?

    Some people still think that internal communication can wait, that there are other challenges to be prioritised and I ask myself:

    • Are people not the company’s most important asset?  
    • Is it not a priority to improve coordination and collaboration within a company and work towards business objectives?
    • Is it not essential to build upon a good assessment and propose an appropriate strategy?
    • Is it not necessary to optimise internal communication and its offerings?
    • Does internal communication not provide a unified message and help reach company-wide understanding?
    • Is internal communication not an architect of organisational transparency?
    • Does internal communication not strengthen values, improve motivation, credibility and trust?
    • Is it not essential to care for the intangible aspects of a business: the brand, the image and the internal reputation?
    • Is it not important to encourage internal talent in order to create an innovative culture and improve productivity?

    (More …)

     
  • Marta Carrió 9:00 am on January 24, 2014 Permalink | Reply
    Tags: , communication, , ,   

    The Social and Empathetic CEO 

    Note from the editor: A few months ago on this blog we reflected on why it’s important in businesses for the CEO to be the first in adopting a social attitude, in order to be followed by the rest of the team. Today we bring you this article that Marta published before in her blog to study in depth this idea.

    A few days ago I introduced standing trends for this 2014 year.  One of the most important is going to be the socialization of CEOs, understood as direct intervention in social networks, contributing ideas, projects and concepts, giving opinions about relevant topics for business, the sector and/or of general interest, thus answering their audiences’ comments.   

    This made me reflect on the the importance of empathetic listening so that this socialization positively reverberates on the CEO’s reputation and his/her organization. As well as the effectiveness of his/her leadership and the message he/she wants to broadcast.

    As I point out in my book, both within and outside of social networks, CEOs have to begin to really worry about what other people say, what opinions they have and what they are interested in and worried about. In this sense, empathetic listening requires comprehension of the situation and the perspectives of the people involved in a conversation. 

    Empathetic listening is related to acting in a certain way. In the first place, being capable to recognize all of the verbal and non-verbal signals of people who participate in a conversation. It implies paying attention to what others are not directly saying, thus understanding and recognizing their feelings.

    In a “social” context, given that many of these signals are lost since it is impossible to receive information through all senses, knowing how to process information will be a fundamental element. To process means understanding the meaning of messages and keeping track of the different points of a conversation. (More …)

     
  • Zyncro Blog 9:00 am on January 22, 2014 Permalink | Reply
    Tags: communication, , , , , ,   

    Three of the Worst Bad Practices in Social Networks 

    Estimated Reading Time: 4 minutes

    Editor’s note: This article that we’re sharing today is an english adaptation of this post by Edna Campos published in our Spanish blog made by Zyncro.

    Any business or organization with a website can benefit from having an excellent presence in social networks. However, having a strong presence in social channels implies much more than simply creating profiles on the most popular networks.

    Unfortunately, many businesses fall into using the worst practices when trying to jump into social networks without being prepared. Here, I will discuss a few of them with you:

    1. Not having the basics for doing online marketing

    You will be in agreement with me when I say that it is an error to try to correctly carry out a content marketing campaign without having a website and blog, in which content that will be provided in the social networks can be created in the social networks. These should have responsive designs, with the purpose of making sure they can reach the growing number of mobile users.

    2. Unable to handle thier online properties

    Something I see constantly when we receive new clients is they are not aware of the advances in technology and tools that they can use with good practices, and instead they leave them in the hands of others,  their valuable internet properties.

    The same must be said of their accounts in social networks. They were created by a worker (who no longer works at the company) utilizing a personal email address, with different names. And now the company has all of its social networks under names that do not form a part of its digital identity. (More …)

     
  • Gustavo Martínez 9:00 am on January 21, 2014 Permalink | Reply
    Tags: communication, , , , , ,   

    Keys to Success in Video Blogging for Your Company 

    Estimated reading time: 5 minutes

    In previous occasions, in this same space, I spoke about the advantages and usefulness of having an internal video blog for your company and specifically for your product. Including a video blog on your website, additionally getting you closer to your target audience, will generate more traffic that will later generate more sales for your business.

    A video blog is one of the most direct forms of communication on the internet. It allows your public to feel closer to you and makes the experience more dynamic for the visitor on your website, so it is recommended that you take into account five important points if you want to succeed with this tool.

    1. Avoid monotony

    Video blogs, even though their production involves processes similar to television production, are very different in the background and form.  Managing a friendly, clear and understandable language will capture the attention of your audience. Do not improvise. Give yourself the time to prepare the content of your capsule. Research done beforehand about the subject and a script can help you out a lot. (More …)

     
  • Carlos Muñoz García 9:00 am on November 18, 2013 Permalink | Reply
    Tags: communication, , ,   

    Gossip in the Enterprise 2.0 

    Estimated reading time: 5 minutes

    We all know that gossip, or ‘watercooler chatter’, exists in companies, despite the efforts conducted by internal communication to erradicate it. Because we also know that this phenomenon of informal communication is a natural part of a company since a company can brew the gossip. 

    There will always be those individuals who instead on focusing 100% of their time in their professional performance, they flood their time with rumors in each corridor of their work centers.

    The same happens in online social networks

    Whether they are professionals or personal email accounts, personal accounts on Facebook or Twitter. Rumors and gossip are practically innate in everyone, and they are not spared when we have the opportunity to hurt the company image or a specific person. Internal Communication is precisely the key department to banish from their ranks those gossip items that are detected generating misinformation, and not only in the physical space, but also in the virtual.   

    (More …)

     
  • Edna Campos 12:16 pm on November 15, 2013 Permalink | Reply
    Tags: communication, , , , ,   

    5 Main Things You Need to Stop Doing on LinkedIn 

    Estimated Reading Time: 5 minutes

    The Social Media Marketing arena has changed the way networking and business is done. Many companies with very dynamic executives/partners, however, quickly make accounts in various social networks at the same time, without even analyzing what strategies to follow, and without knowing the etiquette rules that must be followed in each network.

    What happens next? They fail to respect the unwritten etiquette rules and regulations, leaving them with consequent bad impressions to their network of contacts, not only of themselves, but also of the company they represent.

    “Social media is not about how many sites you can be at the same time. It is about being wonderful where you are.” Scott Stratten- The Book of Business Awesome

    Here, we present five things that need to stop being done on LinkedIn if we want to do really good business networking and leave the best impression on the user with whom we connect.

    1. Do not publish status updates more than twice a day. 
    For Linkedin, posting on a certain day four or more times is considered spam. Deliver high value content for your network and don’t saturate it with data and information. If you find yourself like me with a heap of incredibly valuable information that you know can be of great use to your network, dispense it through tools such as Buffer or Hootsuite. Tweet this tip!

    2. Stop sending massive promotional messages to your contacts. 
    What you want to do is create relationships and nurture them, not the opposite. Demonstrate the reason you participate in this important  professional network and do networking with the members in your network every other day. Tweet this tip!

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  • Denisse Caballero 9:00 am on October 29, 2013 Permalink | Reply
    Tags: , communication, , , , ,   

    Enterprise Social Networks Facing the year 2014 

    Estimated reading time: 4 minutes

    We begin with facts. According to McKinsey, through the use of enterprise networks, employee productivity will increase by 25%, since presently they dedicate 28% of their time reading, writing and responding to emails, which is equivalent to about 13 hours a week.  Other activities in which company members invest more of their time are searching for information, communication, and internal collaboration.

    It is expected that by 2014, Enterprise Social Networks will be present in 20% of companies and they will sustain a rapid growth during the next years, whereby I will present some measurable benefits that they can bring to businesses:

    1. Higher productivity, collaboration and engagement (it is easy and fast to share photos, videos, files and much more without heavy problems)
    2. Focus on human talent (clients and employees)
    3. Cost reduction
    4. Internal communication improvement (put a face to email)
    5. Shared document creation
    6. Facilitate decision making
    7. Increase in teamwork and corporate culture improvement

    Frequently we find on the web great quantities of social networks that are used by companies to keep its employees abreast of important information, organizing meetings, sharing editable documents and even conversing. However, the use of such networks or even email as an organizational communication medium represents various disadvantages at the company level that throughout the company do not work, nor are effective. What will happen in 2014? Companies will probably wager to privacy.   (More …)

     
  • Luis Miguel Díaz 9:00 am on October 22, 2013 Permalink | Reply
    Tags: communication, , , ,   

    Is your Company Ready for an Enterprise Social Network? 

    Estimated Reading Time: 3 minutes

    Editor’s note:  Today we are so happy to welcome a new collaborator for our blog.  Luis Miguel Díaz Meco is a communications expert, a field where he has more than 15 years of experience. Welcome, Luis Miguel!

    In internal communication, the current revolution that we live in has caught us off guard. No sooner has consolidation within the strategic priorities of businesses when it claims its use through new platforms, such as enterprise social networks.

    The qualitative jump that these tools offer seem indisputable, but it is advisable not to be dazzled by its shine and make a prior analysis about whether or not our company is ready to make the jump.

    If we have a well designed strategy, the support of leadership and the necessary attitude and motivation is the moment.

    But before we must make a simple test:

    (More …)

     
  • Carlos Gonzalez Jardon 9:00 am on August 29, 2013 Permalink | Reply
    Tags: communication, , , , , , ,   

    The importance of communication in project management 

    Estimated reading time: 3 minutes

    We already spoke about the benefits of using an Enterprise Social Network in project management. From a project manager, communication is one of the key skills you need to nurture and encourage. Communication represents an important part of our day-to-day and we need to give it the attention it deserves.

    What can we do for our communication?

    • Plan and prepare communication. We can’t leave communication to improvisation. We need to be clear about what we want to transmit, when, how to do it, what medium we will use, and who our interlocutors are. Limit improvisation as much as possible to avoid running the risk of saying what we shouldn’t.
    • Use simple language. This is very important in a highly specialized environment. Often we tend to use a language that we only understand in our scope of work (engineers, etc.). We need to communicate thinking in who receives the message, not who issues it.
    • Get feedback from the recipient. This point strengthens understanding of the message. We need to ensure that our interlocutor has understood what we want to transmit.
    • Establish multiple channels of communication. We need to define what the main lines of communication in our project are, and formalize/control them: reports, enterprise social networks, intranets, etc…
    • Determine the sensitivity of the recipient regarding the information to be transmitted.
    • In face-to-face communication, pay attention to the recipient’s body language. This will give us clues on whether the information is being received correctly.
    • Communicate at the right time, with the right format and means.
    • Strengthen words with actions. Avoid attitudes like “do what I say, not what I do”.
    • Listen actively. We need to listen and understand communication from the point of view of who is speaking.

    Carlos González Jardón (@cgjardon) is Consultant and Trainer in Project Management with more than 18 years’ experience in the IT sector. y Formador en Dirección de Proyectos con más de 18 años de experiencia en el sector TI. He holds a computer engineering degree from the Universidad de Vigo, an Executive Master’s from ICAI/ICADE and PMP certification from the Project Management Institute. He is currently consultant in Project Management at Tecnocom.


     
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