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  • Francisco Eguiza 9:00 am on September 17, 2014 Permalink | Reply
    Tags: , Company 2.0, , , ,   

    SoMoClo, your company and its entire ecosystem always connected 

    Estimated reading time: 4 minutes SoMoClo, your company and its entire ecosystem always connected A couple of years ago, people were already talking about SoMoClo as a potent, exuberant and explosive trend, above all in the fields of digital marketing and innovation, allowing companies to reach a greater audience with a more precisely-defined target and even better results (i.e. using geolocation services to send catalogues, discounts, payment methods and calls to action to smartphones). However, in this article I’m NOT going to talk about SoMoClo in terms of marketing. I want to dedicate this space to looking at how this trend can be used to help your company or business, to help your organization. So…

    What is SoMoClo?

    Let’s start with the following premise — nowadays EVERYTHING is Social, EVERYTHING is Mobile and (almost) EVERYTHING is on the Cloud. SoMoClo is an acronym for Social Mobile Cloud. Given that the previous premise holds true (and I’m not the only one who says so), why not align your company with Social, Mobile and Cloud principles?

    In the strictly business sphere, the objective of SoMoClo can be summed up in a single phrase: “Your company and its entire ecosystem: available anytime, anywhere.”

    Imagine the impact on your company or organization by having all the relevant information available, NOT just on your team’s PCs, but in a secure, private repository where all you need is an internet connection to start working. Response times are reduced, information is expanded, feedback becomes a positive tool (that, after all, is why we talk about Social) and work teams are fully capable of acting and reacting via the Cloud. (More …)

  • Rodrigo Escobedo 9:00 am on November 4, 2013 Permalink | Reply
    Tags: , , Company 2.0, ,   

    Enterprise Social Networking and Coaching: how to make a positive impact on the company integrating both tools 

    Estimated reading time: 5 minutes

    When a business owner or director is coached, he/she lives with the challenge of everything that they have learned permeating with their partners in the organization. People perceive their leader, after finishing a coaching session, will leave the session with renewed energy, with different ideas of the status quo and with motivation to implement immediate changes in the company or department. However, there is no clarity in why business owners or directors are making these decisions and how partners can contribute to the changes given to them.

    An excellent support tool for people to become clear of all the reasons changes are made, are enterprise social networks. Remember that a coaching process focuses on the company becoming more profitable, more efficient and to allow partners to align with the vision of the leaders of the company.

    How does an enterprise social network contribute to the achievement of these objectives?

    First, since it is currently being integrated into the workplace, they are an attractive tool for the generations born in the late eighties. They are also an opportunity for older people to share their knowledge and experience with these new incoming youth.

    (More …)

  • Rafael Garcia-Parrado 9:00 am on April 26, 2013 Permalink | Reply
    Tags: Company 2.0, , , , , , , ,   

    The professional facilitator in organizations 

    Estimated reading time: 3 minutes

    Technological advances and growing competitiveness force companies to stay permanently up-to-date, so collaborative practices are becoming more valued as a more than profitable option.

    Here we can talk about practice communities that can enhance productivity in organizations thanks to an improvement in processes and empowering the employees who should assess, propose and solve in decision-making.

    Placing these work groups at the heart of any productive improvement involves giving them autonomy, with the result being the sum of the individual productivities and knowledge transfer.

    However a change of such dimensions in any organization used to functional or departmental structures can entail a number of problems in managing this complex change. To face it, and to ensure that projects don’t de-virtualize from their auto-da-fe, total integration is required and not just changing the structure of the departments.

    To respond to these limitations in organizations, professional facilitators or facilitator teams have emerged, which are responsible for developing strategic capacities for re-focusing the actions of the work group.

    These professionals seek to:

    • Drive innovation
    • Ensure strategic cohesion
    • De-bureaucratize the organization
    • Instill a new way of doing things (innovation requires a method)
    • Streamline the organizational change
    • Use social technologies to provide business openness

    These professionals can acquire a greater role in the classical structure, while they reduce their weight and importance. Through their interruption in the work methodology, they seek to generate wisdom across the board that enables the company to give an efficient response to the challenges.

    To sum up, I want to highlight the importance of people, as a high level of involvement and maturity is essential in order for the companies themselves to adapt to the rhythm and the quality of their employees, achieving greater flexibility and orientation on the outcome.

    Rafael García (@rafagparrado) works as a consultant at Índize and has his own blog, which at Zyncro we highly recommend: La Factoría Humana.

  • Albert Sampietro 10:09 am on October 31, 2011 Permalink | Reply
    Tags: , , , Company 2.0, , , projects,   

    What major companies can learn from the SMEs 

    Estimated reading time: 4 minutes

    A few weeks ago I decided to leave my position as Chief of Technology and Operations at Zyncro and join the 15th largest company worldwide in order to help implement its “digital strategy”.  Although it was a tough but exciting decision to make (given the many days and nights I have lived through with Zyncro and its great people), I leave satisfied with the work I have carried out. I’m sure that the new CTO, Susana Duran (with whom I have worked for the last 10 years) is the best guarantee for the continuity and growth of the company.

    Not a single day has gone by in the last 3 years at Grupo Inspirit (Spamina, Zyncro…) when I have not learned something new and now the time has come to put it to use within a multinational company where keeping freshness to ideas and the pace will be a whole new challenge.

    I don’t think Im wrong in saying that major corporations (and I have worked in one for 8 years) have a lot to learn from SMEs and startups.

    The way that large projects are handled is probably one of their weak points and where the small company has a lot more to offer and teach. On the whole, big strategies that involve hundreds of people from diverse departments and various external providers end up in chaos due to communication failure, a lack of involvement from key people and an excess in the documentation generated.

    … and it is at this point that Zyncro proves a winner. Imagine a major project within a multinational with its own web page, with a people directory of all of the people involved (50 or 100 or 200 or…), with its suppliers, with all of the information in a well-organized manner, accessible and with a “comments wall” that keeps us informed of all updates that arise when it comes to meetings, documentation, etc.  Imagine all of this and what’s more, the possibility of setting it up in less that a day, and paying for one service – giving savings on hardware, data centers, licenses and systems administration.

    If we consider the level of security, there is probably more protection and control in a cloud infrastructure than in a corporate data center where access to your information is no longer in the hands of your programmers and administrators. All you need is to leave behind your old prejudices and your great new project will begin to take off.


  • Patricia Fernandez Carrelo 10:05 am on September 6, 2011 Permalink | Reply
    Tags: , , , Company 2.0,   

    Being 2.0… without yet knowing its definition 

    Estimated reading time: 4 minutes

    A few months ago, I was having coffee with some good friends who asked, “Pat, but what exactly… what is all of this’2.0′ business about?  We’ve heard it mentioned all over the place, even on ‘This Morning’ but we’re still not entirely sure what it’s all about!”

    The girls, all very intelligent and with university degrees… were already 2.0 but just did not know it yet.

    It was actually a lot more difficult to articulate a non technical answer than it was for them to understand the actual concept but I think we got there in the end.

    The explanation included three basic concepts: one more on the sociological side of things, the notion of sharing, and the other two, technical: internet and social networks, with Facebook and Tuenti as paradigms (because although this group of friends are almost in their thirties, like myself, they live in the Basque Country where Tuenti is still predominant even in this age range).

    When I had conveyed the idea that the basic concept of “2.0″ is that of sharing, the possibility of generating content (without the need to be a company or somebody in the public eye) as well as being able to publish it, the explanation began to take shape for them.

    The fact that we refer to it as “2.0″ is because a second generation is involved.  Second generation in terms of internet in which content is no longer just created, published and spread by a few people or those who have chosen it as a profession, but by anybody who wishes to create and share.  Of course it runs the risk of being affected by “noise” but this new publication model offers the enrichment of information, points of view and opportunities.

    2.0 has required the generation of a series of technological solutions that have made it possible for all of the cybernauts to be able to generate, publish, share, collaborate and even co-create content.  These solutions are mainly blogs (like this one), wikis (with the Wikipedia as the main representative) or social networks.

    Alongside these solutions there are also concepts such as web development based on user experience, design minimalism (Google model), use of specific IT techniques (CSS, XHTML, AJAX, SaaS… which obviously, I did not go into detail about when I explained in layman’s terms basically: “and now you can have all of that content on the Internet without the need for saving anything locally” (the cloud could not go without a mention ;-)).

    But the strangest thing about the conversation was that the girls already had knowledge about and were practicing the 2.0 style without actually knowing that it was 2.0.  The first installment of Generation Y within this group of friends…

    • Dinners are no longer organised via e-mail or SMS, but via events on Facebook
    • Group event (birthdays, parties, outings…), photos are classified into 2 groups: Facebook photo / not Facebook
    • Holidays are planned by reading blogs
    • Information is looked up in Wikipedia when unknown
    • Current informative news or topics surrounding specific people within the public eye can be read on the Twitter timeline
    • Products or services liked by one person can be useful for others by means of sharing recommendations on Facebook pages
    • E-mail is no longer used between friends or colleagues, when you write to somebody, you do so via the Facebook wall or messages
    • For job hunting you should have a good LinkedIn profile by having a good number of contacts and belong to lots of groups
    • YouTube is logged on to at least once a month for the viewing of videos and sharing of them if liked
    • You need to have a Gmail account (a bit more professional) though on a personal level, Hotmail is still used for newsletters and other promotions

    I could go on making this an endless list…  but I would rather not prolong this post preferring to end with a reflection.  And it is that this new generation that is 2.0, but that does not need know that it is just that, has it all built in already that has available to it a new way of relating to others, of interacting and even working in a completely different way to precedent generations.   It is due to this that having 2.0 tools within organisations is the best way of cultivating loyalty amongst the members of this generation, of motivating them and in addition, maximising potential resulting beneficial to both company and employee.

    Try incorporating this new trend within your organisation and see its positive results.  Your employees are awaiting this.

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