Estimated reading time: 4 minutes
A few months ago, I was having coffee with some good friends who asked, “Pat, but what exactly… what is all of this’2.0′ business about? We’ve heard it mentioned all over the place, even on ‘This Morning’ but we’re still not entirely sure what it’s all about!”
The girls, all very intelligent and with university degrees… were already 2.0 but just did not know it yet.
It was actually a lot more difficult to articulate a non technical answer than it was for them to understand the actual concept but I think we got there in the end.
The explanation included three basic concepts: one more on the sociological side of things, the notion of sharing, and the other two, technical: internet and social networks, with Facebook and Tuenti as paradigms (because although this group of friends are almost in their thirties, like myself, they live in the Basque Country where Tuenti is still predominant even in this age range).
When I had conveyed the idea that the basic concept of “2.0″ is that of sharing, the possibility of generating content (without the need to be a company or somebody in the public eye) as well as being able to publish it, the explanation began to take shape for them.
The fact that we refer to it as “2.0″ is because a second generation is involved. Second generation in terms of internet in which content is no longer just created, published and spread by a few people or those who have chosen it as a profession, but by anybody who wishes to create and share. Of course it runs the risk of being affected by “noise” but this new publication model offers the enrichment of information, points of view and opportunities.
2.0 has required the generation of a series of technological solutions that have made it possible for all of the cybernauts to be able to generate, publish, share, collaborate and even co-create content. These solutions are mainly blogs (like this one), wikis (with the Wikipedia as the main representative) or social networks.
Alongside these solutions there are also concepts such as web development based on user experience, design minimalism (Google model), use of specific IT techniques (CSS, XHTML, AJAX, SaaS… which obviously, I did not go into detail about when I explained in layman’s terms basically: “and now you can have all of that content on the Internet without the need for saving anything locally” (the cloud could not go without a mention ;-)).
But the strangest thing about the conversation was that the girls already had knowledge about and were practicing the 2.0 style without actually knowing that it was 2.0. The first installment of Generation Y within this group of friends…
- Dinners are no longer organised via e-mail or SMS, but via events on Facebook
- Group event (birthdays, parties, outings…), photos are classified into 2 groups: Facebook photo / not Facebook
- Holidays are planned by reading blogs
- Information is looked up in Wikipedia when unknown
- Current informative news or topics surrounding specific people within the public eye can be read on the Twitter timeline
- Products or services liked by one person can be useful for others by means of sharing recommendations on Facebook pages
- E-mail is no longer used between friends or colleagues, when you write to somebody, you do so via the Facebook wall or messages
- For job hunting you should have a good LinkedIn profile by having a good number of contacts and belong to lots of groups
- YouTube is logged on to at least once a month for the viewing of videos and sharing of them if liked
- You need to have a Gmail account (a bit more professional) though on a personal level, Hotmail is still used for newsletters and other promotions
I could go on making this an endless list… but I would rather not prolong this post preferring to end with a reflection. And it is that this new generation that is 2.0, but that does not need know that it is just that, has it all built in already that has available to it a new way of relating to others, of interacting and even working in a completely different way to precedent generations. It is due to this that having 2.0 tools within organisations is the best way of cultivating loyalty amongst the members of this generation, of motivating them and in addition, maximising potential resulting beneficial to both company and employee.
Try incorporating this new trend within your organisation and see its positive results. Your employees are awaiting this.