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  • Raúl González García 10:36 am on January 16, 2014 Permalink | Reply
    Tags: , , company social network, company social networks, , , ,   

    Change Management for Implementing an Enterprise Social Network in Your Organization 

    Estimated Reading Time: 8 minutes

    Photo Change Management for Implementing an Enterprise Social Network in Your Organization

    Implementing a collaboration and communication tool as useful as an Enterprise Social Network entails a certain change of mentality and organizational culture. And all change must be managed in order to display all of its transformation potential. 

    Managing change consists of utilizing a method of maps, indicating the path to the desired goal. One of the most simple and easy methods based in the principles of Change Leadership developed by John Kotter, consultant and professor at the Harvard Business School.

    This author investigated change processes in a multitude of organizations of all sizes, and he identified the phases, challenges, the most common errors and main factors of success in organizational change processes. 

    Kotter presented a very practical model of change, that consists of eight steps every organization should cover in order to manage any change in an effective manner. 

    1. Create a sense of urgency.

    This consists of making the people involved to see that change is necessary, important and positive. What will happen with our organization in the near future, if we do not implement an Enterprise Social Network now, in an era in which there is a progressive and rapid digitization of all sectors? Don’t just give a mere rational explication, because people don’t change with rational arguments. Rather, make them see and feel the need of change. In order to be effective, the message should include a 20% sense of negativity (the consequences of not changing, such as losing competitiveness as an organization, or becoming obsolete as professionals). And an 80% sense of positivity (important consequences and the positives of change, including more effective communication, or development posed to the people involved to acquire digital skills, etc.). (More …)

  • Ana Asuero 9:00 am on October 3, 2013 Permalink | Reply
    Tags: company social networks, ,   

    There is no turning away from Enterprise Social Networks 

    Estimated Reading time: 4 minutes

    Today we are going to talk about facts- the figures that demonstrate Enterprise Social Networks have already reached the point of no return. A recent public study from IOR Consulting about the use of Enterprise Social Networks in Spain, pointed out that a great number of companies still don’t understand the usefulness of social networks, or even confuse them with public social networks like Facebook and Twitter, or intranets and blogs.

    The use of Enterprise Social Networks in Spain is even more incipient. Only 25% of companies currently use them and 83% have been using them for less than the past two years.

    Nevertheless, this same study gave a good account for the unstoppable advancement of social technology in the enterprise field and pointed out the necessity, each time greater, for organizations to implement communication and collaboration tools for their employees.  Of the companies that already use Enterprise Social Networks, 11% of them now consider these networks as an essential tool in their business activity. And of those companies that still don’t have these networks, half of them now anticipate to establish one.

    According to reports from the most important international consulting firms, there is no turning away from the arrival of Enterprise Social Networks.

    (More …)

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