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  • Zyncro Blog 9:00 am on May 24, 2013 Permalink | Reply
    Tags: , ComunicaTE,   

    Zyncro brings together 350 executives at ComunicaTE Madrid to discuss Enterprise Social Networks 

    Estimated reading time + video: 8 minutes

    On Monday, May 6, we gathered at Casa de América for ComunicaTE Madrid 2013, the sixth edition of our Master Class for Executives at which we discussed Enterprise Social Networks and integrated communications.

    During the day, with almost 350 attendees, 10 speakers, and thanks to the support of our 13 partners, we had a chance to reflect and analyze with top-class professionals and speakers the transformation processes in companies that already understand the benefits of being social organizations and that have successfully implemented social strategies to transform their business processes.

    After a brief introduction and welcome by Lluís Font, CEO at Zyncro, and Patricia Fernández, VP Marketing at Zyncro, we started the master class where we discussed the benefits of social business collaboration, the ROI of social business tools, the latest trends in management 2.0, and looked at real case studies of social companies.

    ‘Strategic vision of social software and integrated communication in Telefónica’ with Carlos Rabazo, Telefónica Key Accounts

    Carlos spoke about a change in the communication model in people, where social networks have become the channel preferred by a large part of the population, and how these new communication channels can also be applied to communications within companies. According to Rabazo, it has been shown that social networks are a favorable environment for working and sharing, and now the challenge has been set to export the use of these communication systems to the business environment.

    ‘Integrating Systems in Companies from a Social Perspective’ with Francisco Gracia, Manager at everis

    Francisco gave us some interesting information. 93% of internet users use social networks; 65% of users have contacted a company through social networks, and 25% have interacted with companies through this channel. This data shows that social technologies form part of our daily lives and companies must recognize this fact. This means they need to align these tools with the company’s strategy and there must be greater collaboration between IT and business.

    ‘Reinventing the Company in Consumerization. Mobile Technologies in Enterprise Social Networks’ with Juan Polo, EMEA Enterprise Client Marketing Manager at Intel

    Juan spoke about the growing importance of mobility and its major penetration in almost all sectors. This mobility provides benefits and differentiation for companies in terms of information accessibility, the incorporation of new applications, speed in decision-making, and the optimization of resources. Employees require more mobile devices and this, together with the Bring Your Own Device trends, require organizations to opt for mobile apps. Juan explained how Intel does it with its own architecture and Windows 8, responding to business requirements.

    Success stories with Zyncro

    During the rest of the afternoon, several success stories were presented of companies that have integrated their technology with Zyncro with excellent results. Joaquim Segura, CEO at Captio, presented their tool to attendees as an option to improve productivity with a mobile, social and cloud-based app.

    Antonio Ramírez, Product Marketing & Business Development Manager at Konica Minolta, gave the key ideas to social document management in the cloud thanks to its integration with Enterprise Social Networks.

    Sonia Ruiz Moreno, CEO at PrideCom, advanced some of the main ideas of the ‘Zyncro method’, a method designed to guide companies that want to implement an Enterprise Social Network in their organization and whose first output was the whitepaper ‘How to Convince Your Boss’.

    Finally, three projects developed with Zyncro were presented. Rosa María Martínez, M2M Business Development Manager at Telefónica, explained the development and operation of the APP ON project for Telefónica Latin America, now also available for Windows 8; Arantxa Martínez, Director of Organization and Systems at The EatOut Group, traced their journey from the idea to the roll out of the Enterprise Social Network for their employees; and Eva Collado, HR Development Manager at Venca, closed the session by talking about the benefits achieved with the implementation of an internal network in their organization.

  • Patricia Fernandez Carrelo 9:00 am on April 24, 2013 Permalink | Reply
    Tags: , ComunicaTE, , , ,   

    ComunícaTE Madrid: Everything you need to know about Enterprise Social Networks and Integrated Communication with Zyncro, Telefónica and Intel 

    Estimated reading time: 6 minutes

    Zyncro, in collaboration with Telefónica and Intel, organizes in Madrid the 6th edition of the master class for executives ComunícaTE on Monday, May 6. The event will be held at Casa de América from 3.30 pm onwards.

    If you are interested in attending, you can now register. You can invite your professional contacts, but remember to do it soon. There’s a limited number of places!

    What is ComunícaTE?

    This master class organized by Zyncro has already become a key event in the business world. This edition will focus on the concept of Enterprise Social Networks, a new technology and management reality that is taking place in the most innovative companies nowadays.

    Many companies accompanied by Zyncro and Telefónica are already “social organizations” in which knowledge and information are shared efficiently, employees work in collaboration for the benefit of the project, the voices of customers, providers, partners, etc. are heard in decision-making, collective knowledge is encouraged, leaders are managers 2.0 who are not afraid to listen to new opinions or ideas, and systems are unified, enhancing collaboration and people as the new business focus.

    The master class event will round off with a Spanish wine reception, together with a showroom with Windows 8 tablets, provided by Intel, in which you can try social and productivity tools for businesses, such as the App ON from Telefónica, SAP or the Office suite, and multifunction equipment from Konica Minolta, which will enable us to see the integration between documents and Enterprise Social Networks.

    What will be discussed?

    We will talk about business transformation processes towards the cloud, mobility and integration. Zyncro and Telefónica are leading the way and driving projects for transforming organizations from IT models to BT (business technology) models in Europe, the Americas and Asia. Intel is a leading technology partner for adapting platforms in the areas of cloud computing and business mobility.

    From this international experience, we will analyze the models for adapting social strategy to business processes, integration with the main business information systems – ERPs, CRMs, BI systems, advanced document management, and other business technology – and the close relationship between social software and two key technologies: the cloud and mobile technologies.

    Where and when?

    The sixth edition of ComunícaTE will be held in the auditorium of Casa de América (Plaza de la Cibeles, 2) on Monday, May 6, at 3.30 pm.

    Who is it aimed at?

    Top executives in companies from any sector and managers of IT, Communication, HR or Marketing departments with the capacity to improve information and innovation systems related to communication flows in their company.
    Our goal is to bring together top-level professionals with whom to share key aspects that will help any executive to understand the new social scenarios that being experienced in organizations across the world and we will discuss the benefits of social business collaboration, the ROI of enterprise social tools, the latest trends in management 2.0, and real case studies of social companies.


    • 3.30-4.00 pm – Registration and welcome coffee
    • 4.00-4:15 pm – Introduction and welcome, by Lluís Font, CEO, Zyncro
    • 4.15-4.30 pm – Strategic vision of social software and integrated communication in Telefónica, by Carlos Rabazo, Telefónica Key Accounts
    • 4.30-4.45 pm – Integrating systems in companies from a social perspective (tbd)
    • 4.45-5.00 pm – Reinventing the company in consumerization. Mobile technologies in enterprise social networks, by Intel
    • 5.00-5.15 pm – Mobile, social and cloud productivity tools. The success story of Captio
    • 5.15-5.30 pm – From paper to the cloud, document management is now social, by Antonio Ramírez, Product Marketing & Business Development Manager, Konica Minolta
    • 5.30-5.45 pm – Enterprise Social Network implementation methodology: the Zyncro Method, by Sonia Ruiz, CEO, PrideCom
    • 5.45-6.00 pm – Success story: Telefónica Latin America and Project ON
    • 6.00-6.15 pm – Success story: EatOut, by Arantxa Martínez, Organization and Systems Director, The EatOut Group
    • 6.15-6.30 pm – Success story: Venca, by Eva Collado Durán, HR Development Manager, Venca
    • 6.30 pm – Spanish wine reception and showroom with Windows 8 tablets, sponsored by Intel

    With the collaboration of Extended, FHIOS & ZinkApp.

    Are you ready for the next generation Company? We’ll see you at #ComunicaTE.

    Register now!

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