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  • Larry Alton 9:00 am on November 18, 2014 Permalink | Reply
    Tags: content marketing, , digital marketing, , ,   

    A Company Blog as Content Marketing 

    Estimated reading time: 4 minutes

    A Company Blog as Content MarketingOne often overlooked content marketing component is a company blog. Although many people think of a blog as a way for individuals to share their thoughts and ideas, they are also a simple way for businesses to present themselves as experts in their industry, a critical component of successful content marketing. In addition, new search engine algorithms are requiring websites to include quality, well-written and original content. The easiest way to keep your content updated and original is by including a blog as part of your content strategy.

    Owned Media

    One benefit to a company blog is that it belongs to the company, unlike other forms of social media whose requirements can change at any time. It is a way to get a company message to current and potential clients 24 hours a day, seven days per week. Blogs should be viewed as a form of social media as they need to be designed to target a specific community and should be integrated with your other social media efforts as well.

    Engage and Interact

    (More …)

     
  • Eduardo Zamora 9:00 am on July 11, 2013 Permalink | Reply
    Tags: , digital marketing,   

    Big Data and opportunities in digital marketing strategies 

    Estimated reading time: 4 minutes

    Information PuzzleAlthough a vast amount of information is generated by social network profiles, often this information is not leveraged sufficiently by brands.

    The penetration of Facebook, Twitter, tumblr and even Google+ enables consumers to generate comments, doubts, opinions, complaints, notes, etc. that give a company vital information on the new trends that are developing in terms of changing tastes or attitudes of social network users.

    So how should we use or manage such information?

    (More …)

     
  • Yolanda Torres 9:00 am on February 5, 2013 Permalink | Reply
    Tags: , digital marketing, ,   

    Transparency and honesty, digital values 

    2013 has brought us face to face with cases of political and business corruption. We are stunned by the numerous accounts of embezzlement, capital flight, comissions and a countless number of financial crimes that are as immoral as criminal.

    The internet, a democratic, universal channel, has helped to unveil many of these cases, and platforms have been created such as change.org that drive initiatives that can help change the reality, but… there is always a but, it is also the ideal channel for scams. Behind the net, there are people and its anonymity allows for a multitude of crimes :-(

    That’s what we are going to talk about: digital honesty, how we can help ethical values on the internet:

    • Democracy
    • Solidarity
    • Exchange of experiences
    • Search for the common good
    • Sustainability
    • Open information
    • Fair transactions

    These values can be extended to our business and, while we grow as professionals, we can do so with a clear ethic, which will bring us immense personal and financial satisfaction. Something as simple as he who gives receives becomes a highly tangible reality seen in the growth of the most important corporations on the net who withhold the code to give free service: Google, Facebook, Twitter, Zyncro… all have based their business strategy on offering many of their services free. Give to receive on the Internet works and can be the basis for business growth.

    I’ll leave you with a marketing video (or is it?)

    Give, exchange, read, support, protect, criticize… in short, share. Any company or professional that wants to undertake a business on the internet must know what the keys to success are. The more generous, honest and transparent a corporation is, the easier it will be. One of the trends of 2013 will be that of demanding brands:

    • Sincere
    • Innovative
    • Transparent
    • Humble and generous
    • Sustainable

    If they had told us this many years ago, we wouldn’t have believed it. At the fierce peak of the start of the century, where the law of strongest ruled, here the law of the most sincere dominates.

    • A path: generosity, long tail theory
    • A vision: share and innovate
    • A challenge: grow without losing sight of the goal
    • An ending : success.

    Have a great day!! :)

     

     
  • Eirene Ramos 4:00 pm on June 7, 2012 Permalink | Reply
    Tags: , , digital marketing, , , , , WebCongress Barcelona   

    Experience the digital reality at WebCongress Barcelona 

    Estimated reading time: 3 minutes

    WebCongress is one of the leading international events on digital marketing. The ninth edition of the Spanish-language event will take place in Barcelona next week, and of course, Zyncro couldn’t miss out on this date. Our CEO, Lluís Font, will give a keynote on June 13 at 12 pm on a topic you’ve often read about in our posts:

    Business communication is now social.

    What is WebCongress Barcelona?

    It’s a two-day event that brings together more than 17,000 companies, SMEs and entrepreneurs, during which you can hear keynotes and practical workshops, where the latest trends in the internet, social networks and search engines will be discussed and presented. At WebCongress Barcelona, you can listen and chat to international online marketing gurus and participate in intensive group workshops given by the experts.

    Where and when is it happening?

    WebCongress Barcelona will take place on June 13 & 14 at Fira de Barcelona, in Halls 1, 2 and 5.

    Who is it aimed at?

    All professionals interested in social media, SEO/SEM, web analytics, mobile marketing, cloud computing, semantic web, interactive videos, digital advertising, apps and e-commerce, etc.

    What will be discussed?

    On Wednesday 13, there will be a number of keynote talks, which will discuss strategic topics like business on the cloud, the keys to performing a successful digital marketing campaign, augmented reality, online search engines, etc. You can check out all the conferences being held at this link.

    Thursday, June 14, will see a series of workshops on social media: SEO, SEM, web analytics, community management and more related issues. You can find out more at this link.

    What’s more, there’ll be an event to close the congress giving us all a chance to connect at the WebParty!

    Want to join us? Of course you do! Register here! See you on June 13 :)

     

     
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