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  • Zyncro Blog 9:00 am on September 25, 2014 Permalink | Reply
    Tags: , enterprise social networks, ,   

    3 different ways to use Zyncro as a Social Business platform 

    Estimated reading time: 5 minutes

    Today at Zyncro we’re presenting a new infographic — it’s a very simple illustration of 3 different ways to use our platform and make the most of its features so that your business benefits. What was once a mere product is now a solution that can respond to the needs of any company.

    Infographic - Social Business Platform - EN

    (More …)

     
  • María Teresa Farfán 9:00 am on June 10, 2014 Permalink | Reply
    Tags: , , , , enterprise social networks, , , ,   

    7 types of workers in the company 

    Estimated reading time: 5 minutes

    7 types of workers in the companyKnowing how our colleagues work enables us, as a company, to shepherd them towards attaining their objectives and to make full use of their contributions.

    It is important to ascertain which team members may have specific aptitudes for certain jobs, such as concentration, the ability to work for hours on end, to interact with others, etc. This allows each leader to know his or her team and to distribute the work as efficiently as possible.

    As a leader, have you ever asked yourself what your team’s skills are? In a recent e-book, PGI classified the most common types of remote employees: How do they behave? How do they perceive their work?

    This e-book recognises 7 different types of remote employees, which I list below. How can each one capitalise on the advantages of an Enterprise Social Network? 

    1. The 24/7 Worker:

    We all know someone who answers emails at whatever time of day. This worker is a highly-dedicated stress junkie, so he exploits the advantages of an internal social network more effectively, since it will allow him to communicate with his colleagues at any time.

    2. The Multitasker:

    He’s the one who always has more than one tab open on his browser, at the same time as he’s sharing information via his smartphone and checking tasks pending on his tablet. This type of worker has to be constantly on the go, so the benefits of a multi-platform enterprise social network will help him to attain his work goals and to focus on his setting.

    (More …)

     
  • Ana Asuero 9:00 am on May 22, 2014 Permalink | Reply
    Tags: enterprise social networks, , , ,   

    How to solve Internal Communication problems with Enterprise Social Networks 

    Estimated reading time: 7 minutes

    How to solve Internal Communication problems with Enterprise Social NetworksDid you know that 60% of organisations’ problems are brought about by poor internal communication? These lead to conflict and situations which are detrimental to efficiency, productivity and the work environment. Zyncro seeks to solve these problems in companies by using social technology and implementing a new form of communication and collaboration between teams: Enterprise Social Networks.

    The importance of communication as a strategic value

    Internal communication is one of the main tools companies use to convey their values, vision and goals to their employees. It largely determines whether staff are aligned with corporate strategy and whether teams are effective and productive enough to successfully achieve the desired profit.

    According to this interpretation, communication is a tool that supports the business plan, providing consistency and integration between goals, plans and actions. Companies which afford it this strategic importance communicate internally to motivate their employees and keep them up to speed about their successes and failures, ensure that goals and objectives are well understood by all and gather contributions to enhance corporate processes and results.

    The challenge for organisations is to grasp that investment in this intangible asset – one which enables them to convey values and capital – is not only necessary to achieve their objectives but will also transform into business, process and sales benefits. How to solve a company’s internal communication problems in 3 steps

    The problems resulting from poor Internal Communication

    Many organisations still neglect their communication methods and refuse to invest in something that they continue to view as a cost. What are the consequences?

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  • Juan Ignacio Barenys 9:00 am on May 15, 2014 Permalink | Reply
    Tags: , , , enterprise social networks, , ,   

    Enterprise Social Network: combined showcase and monitoring centre 

    Estimated reading time: 5 minutes

    Enterprise Social Network: combined showcase and monitoring centre

    A few weeks ago I attended a forum organised by the Spanish People Management and Development Association (AEDIPE) at which a senior Telefónica executive brought up something which has not yet been given the attention it deserves: “We no longer find the most copious, reliable and up-to-date information about our employees in conventional sources and files, but rather on social networks.”

    It would be an exaggeration to say that the information we find on social networks is the most substantial, but it is true that what you can get there is much better than has been available up to now.

    Proper design and appropriate use of the social networks environment brings us two very important advantages:

    1. Information  you do not usually get through traditional channels. For example, our competitors’ customer satisfaction, demand for and inclusion of specific professional profiles in certain projects, a customer’s executive staff mobility, etc.
    2. The prospect of directly influencing areas of interest to our company, spreading the right news stories with clear-cut messages, building corporate image or contributing knowledge to prominent open forums.

    Every day there are nearly four hundred million tweets and Microsoft says that over 80% of Internet users regularly participate in social networks.

    This two-fold opportunity – monitoring centre and showcase at the same time – cannot be handled superficially, especially when you consider that reports say that 35% of users use social networks to find a product, thus ousting traditional search engines.

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  • Patricia Fernandez Carrelo 9:00 am on April 29, 2014 Permalink | Reply
    Tags: , enterprise social networks, , Zyncro Method   

    Not sure where to start with implementing your Enterprise Social Network? Find out with “The Zyncro Method”! 

    Estimated reading time: all the time you need to get the most out of your new book  :-)

    Organisations looking to set up an Enterprise Social Network and which need more information to learn where to start can now download our book The Zyncro Method“, the world’s first methodology for building collaborative platforms, and begin to take the first steps in successfully implementing an Enterprise Social Network.

    The_Zyncro_Method

     

    The aim of this book, which has been written in collaboration with PrideCom -experts in Internal Communication 2.0-, is to help companies make the leap to Social Business. 

    Today, we have the technology to turn our companies into more effective and productive social businesses that are closer to the needs of our consumers by building “friendly” spaces for people who are the driving force in our organisations. However, technology without a change management and communication model 2.0 may not be fruitful.

    (More …)

     
  • Zyncro Blog 9:00 am on January 22, 2014 Permalink | Reply
    Tags: , , , , enterprise social networks, ,   

    Three of the Worst Bad Practices in Social Networks 

    Estimated Reading Time: 4 minutes

    Editor’s note: This article that we’re sharing today is an english adaptation of this post by Edna Campos published in our Spanish blog made by Zyncro.

    Any business or organization with a website can benefit from having an excellent presence in social networks. However, having a strong presence in social channels implies much more than simply creating profiles on the most popular networks.

    Unfortunately, many businesses fall into using the worst practices when trying to jump into social networks without being prepared. Here, I will discuss a few of them with you:

    1. Not having the basics for doing online marketing

    You will be in agreement with me when I say that it is an error to try to correctly carry out a content marketing campaign without having a website and blog, in which content that will be provided in the social networks can be created in the social networks. These should have responsive designs, with the purpose of making sure they can reach the growing number of mobile users.

    2. Unable to handle thier online properties

    Something I see constantly when we receive new clients is they are not aware of the advances in technology and tools that they can use with good practices, and instead they leave them in the hands of others,  their valuable internet properties.

    The same must be said of their accounts in social networks. They were created by a worker (who no longer works at the company) utilizing a personal email address, with different names. And now the company has all of its social networks under names that do not form a part of its digital identity. (More …)

     
  • Raúl González García 10:36 am on January 16, 2014 Permalink | Reply
    Tags: , , company social network, , , , enterprise social networks,   

    Change Management for Implementing an Enterprise Social Network in Your Organization 

    Estimated Reading Time: 8 minutes

    Photo Change Management for Implementing an Enterprise Social Network in Your Organization

    Implementing a collaboration and communication tool as useful as an Enterprise Social Network entails a certain change of mentality and organizational culture. And all change must be managed in order to display all of its transformation potential. 

    Managing change consists of utilizing a method of maps, indicating the path to the desired goal. One of the most simple and easy methods based in the principles of Change Leadership developed by John Kotter, consultant and professor at the Harvard Business School.

    This author investigated change processes in a multitude of organizations of all sizes, and he identified the phases, challenges, the most common errors and main factors of success in organizational change processes. 

    Kotter presented a very practical model of change, that consists of eight steps every organization should cover in order to manage any change in an effective manner. 

    1. Create a sense of urgency.

    This consists of making the people involved to see that change is necessary, important and positive. What will happen with our organization in the near future, if we do not implement an Enterprise Social Network now, in an era in which there is a progressive and rapid digitization of all sectors? Don’t just give a mere rational explication, because people don’t change with rational arguments. Rather, make them see and feel the need of change. In order to be effective, the message should include a 20% sense of negativity (the consequences of not changing, such as losing competitiveness as an organization, or becoming obsolete as professionals). And an 80% sense of positivity (important consequences and the positives of change, including more effective communication, or development posed to the people involved to acquire digital skills, etc.). (More …)

     
  • Jose Luis del Campo Villares 9:00 am on December 23, 2013 Permalink | Reply
    Tags: , , , enterprise social networks, , private social network   

    Internal Communication 2.0 for Enterprise Social Networks 

    Estimated Reading Time: 6 minutes

    With the current fashion of labeling almost every position as “2.0”, why not also label internal communication the same?

    If something has been considered a lot in organizations until now with internal communication, above all in Spain, it has been the strength and importance informal communication has always had, or rather, rumors have had. That, plus the fact that many of those responsible for communication within organizations employ formal communication channels internally in an inadequate way, making organizations constantly having a weak point in the area of internal communication. 

    What indicators show that internal communication has been poorly managed until now?

    • Unmotivated employees who would say clearly that their opinions were neither heard nor much less taken into account.
    • Errors with messages transmitted between the initial and final message; there tended to be two or three steps that the message passed through and part of it got lost or distorted in the process.
    • Employees often indicated that they learned what was happening in their organization when it was over.
    • On many occasions informal communication, that is, rumors, was the best way to stay informed. 
    • Apathy towards the messages given by the organization with the question ‘why are they telling me this?’ Or the phrase ‘the same thing again’, demonstrates apathy from the recipients of the internal communication messages, bringing attention to the message is null and there are many other communication problems that can arise.

    How do you employ the new world 2.0 and its tools to be able to counteract existing bad internal communication?

    First, it should be made clear that an organization that establishes an internal enterprise social network is looking to socialize its behavior and organizational culture in every moment. What better way for employees to feel heard in a manner in which they can also freely express themselves through any channel and their opinion stays there and can be shared, refuted and valued? Enterprise Social Networks are the first that they establish; an environment of dialogue in which each member of the organization is accommodated. (More …)

     
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