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  • Larry Alton 8:00 am on July 14, 2015 Permalink | Reply
    Tags: enterprise, ,   

    Twitter ’s Money Move: Will Partnering With Square Boost Their Social Media Game? 


    Things have been looking rocky lately for Twitter, as the company failed to meet growth expectations, and Twitter’s CEO Dick Costolo stepped down, leaving the company in the hands of Square founder and CEO Jack Dorsey in the interim. Without the same kind of popular cache as Facebook, or the undeniable force of Google, Twitter needs to reevaluate its strategy to make the kind of gains that’ll keep the company on the radar. But what’ll that look like?

    With Dorsey at least temporarily at the helm, many have been hinting at the possibility of a Twitter and Square merger. And, with Square also falling behind in the online payment industry, combining the two might just give both the momentum they need to start grabbing headlines again. As Lior Ronen of Amigobullspoints out, “Both companies could benefit substantially from such a move, in light of their competitive difficulties and business stagnation.” Stagnation’s the enemy of any social media outlet.

    Twitter ’s Growth Troubles

    As the social media scene grows, different networks appeal to different sub-markets. Facebook’s scored big with just about everyone. Pinterest aims for a somewhat older demographic. Tumblr’s audience seems to be getting younger and younger. (More …)

  • Zyncro Blog 9:00 am on January 22, 2014 Permalink | Reply
    Tags: , , enterprise, , , ,   

    Three of the Worst Bad Practices in Social Networks 

    Estimated Reading Time: 4 minutes

    Editor’s note: This article that we’re sharing today is an english adaptation of this post by Edna Campos published in our Spanish blog made by Zyncro.

    Any business or organization with a website can benefit from having an excellent presence in social networks. However, having a strong presence in social channels implies much more than simply creating profiles on the most popular networks.

    Unfortunately, many businesses fall into using the worst practices when trying to jump into social networks without being prepared. Here, I will discuss a few of them with you:

    1. Not having the basics for doing online marketing

    You will be in agreement with me when I say that it is an error to try to correctly carry out a content marketing campaign without having a website and blog, in which content that will be provided in the social networks can be created in the social networks. These should have responsive designs, with the purpose of making sure they can reach the growing number of mobile users.

    2. Unable to handle thier online properties

    Something I see constantly when we receive new clients is they are not aware of the advances in technology and tools that they can use with good practices, and instead they leave them in the hands of others,  their valuable internet properties.

    The same must be said of their accounts in social networks. They were created by a worker (who no longer works at the company) utilizing a personal email address, with different names. And now the company has all of its social networks under names that do not form a part of its digital identity. (More …)

  • Cristina Aced 9:00 am on July 23, 2013 Permalink | Reply
    Tags: , , , enterprise,   

    The challenges of the Dircom in the digital context 

    Estimated reading time: 6 minutes

    This posts is an update of that published in my blog Blog-o-corp

    What is the role of the director of communications or dircom? How does it evolve to adapt to the current context in which social media become more important and budgets become tighter?

    Burson-Marsteller & Top Comunicación & RR.PP proposes an analysis in the report The Dircom of the future and the future of the Dircom. If we examine the subject in detail, we see that the main change is that the department of communication stops having a monopoly on the issue of information related with the compan, as explained in Is There a Future for Traditional PR? by Baekdal (excellent website which I recommend you check out). These graphics sum it up quite well:

    (More …)

  • Chris Preston 9:00 am on April 15, 2013 Permalink | Reply
    Tags: , enterprise, , , , , ,   

    Losing Meaning Amongst Complexity 

    Estimated reading time: 8 minutes

    I’ve recently been reading Dan Ariely’s latest book – The Upside of Irrationality. For those of you who don’t know him, he’s a frequent writer and speaker on the subject of human behavior, with a particular emphasis on why we do things that make no practical sense. In this book, he shares research into how we find meaning in what we do, and the consequences of not having it in our working lives. It’s fascinating stuff, and I could read his work all day.

    He makes a key point about the need for us to see the outcomes of our work successfully launched into the world, and that it’s the role of leaders to make sure people can join the dots between what they are doing, with the ultimate outcome of the organisation. In the book, he uses SAP as an example of where complexity is clouding this process – I don’t believe he’s saying SAP is a bad system; it’s just one of many, many tools that we now use for our daily lives… probably one too many.

    How bad is the problem he’s describing? Well, for example, in 2008 I was working with a police force that had just audited its systems – they had upwards of 350 different ones. That was four years ago – I dread to think how many they have now. Officers at the time were frustrated and disheartened with the situation, feeling that it took them away from the core of the job: to police.

    This situation is echoed in the pharmaceutical industry, one of the most heavily regulated groups you will ever find. With multi-billion dollar fines levied for illegal activity, the companies involved have layer upon layer of systems to prevent any, tiny, slippage of the ‘code’. This compliance is aimed to benefit the patient, but it has the hugely negative effect of creating a group of dispirited people who genuinely want to make people’s lives better, but feel the myriad of steps in the process simply don’t allow it. I’ve been part of trying to make the many systems more understandable, which is a Sisyphean task I would not wish on anyone.

    Thinking this over, one phrase came to mind, written by the equally fascinating author John Maeda, who, when talking about simplicity, uses this powerful equation “How simple can you make it / How complex does it have to be?” I love this statement, and I turned to it recently when working on an online profiling tool, which I was happily heaping with features that I thought would be wonderful. The final product would have needed days of patient explanation before anyone understood it, and a manual the size of a phone book. Applying John’s rule, I chopped out most of the things I’d added, and it worked just fine.

    But with my system, I had total control. With the police and pharmaceutical industry control is far from perfect, and the ‘clear lake’ slowly silts up as many contributors independently bring in their own needs. Organizations over a certain size lose clarity around complexity – no one has the reach or remit to ask the question ‘are we too complex?’ when it comes to systems and process. Many companies simplify their products, operations and footprint, but few ever truly simplify how they do business. As one police officer put it to me, “we are good at adding, but not taking away process.” Systems seem to disappear only when technology takes a step forward.

    There’s no doubt that the proliferation of systems is damaging our ability to find meaning in what we do, research, common sense and performance figures all bear witness to this fact. I’m not suggesting that we stack them up and burn them – we’re past that point. What I do feel is needed is local ownership of this challenge. It’s the job of the manager to ensure that people working in complex environments can see how their contribution adds to the organization’s ability to deliver services, goods or outcomes. No one wants a meaningless task, but the danger today is that the processes we’ve built up around the daily job make it difficult to see past the task of administration.

    Leaders and managers need to become practiced at holding conversations about the organization’s aims, what’s coming off the assembly line, and who they are helping. They need to recognize that people are blinkered by the systems they have to use, and need encouragement, support and time to step out of this and look at the wider picture.

    None of this is difficult, it’s about time and effort on the part of the people that really need their teams to perform well.

    And, if you have the capability, maybe also extinguish the odd system here and there – start a quiet revolution around simplifying working life. One of John’s governing laws is “Simplicity is about subtracting the obvious, and adding the meaningful.” So, if it’s a law, you’ve got to do it.

    Chris Preston (@Trimprop) is a Psychology graduate and specializes in internal communication and team development. He currently is Director at The Culture Builders.


    • David Zinger 10:58 pm on April 15, 2013 Permalink | Reply

      Well said Chris. I like the way you put Johm Maeda and Dan Ariely together. I have been thinking about this a lot in relationship to employee engagement and this was a very nice personal booster.

    • Chris Preston 10:13 am on April 16, 2013 Permalink | Reply

      Thanks David – they are two lovely authors, and I really wish that business could do more with John Maeda’s work – I think the challenge is it’s not as easy to link his thinking with business process as it is with product design. Glad it helped boost you!

  • Sandra Bravo Ivorra 9:00 am on February 8, 2013 Permalink | Reply
    Tags: enterpreneur, enterprise   

    An essential requirement for entrepreneurship? Losing the fear of dreaming! 

    Estimated reading time + video: 6 minutes

    These days a video has been going around that is narrated by Alan Watts. In it, Watts plays down the importance of money and highlights the stupidity of devoting our life to doing things we don’t like doing in order to go on doing things we don’t like and teacher our children to follow the same track… The concept is nothing new, but I’m glad to see that once in a while a message like this one goes viral. The good things in life are easily forgotten and at the slightest thing we feel sorry for ourselves and become apathetic, so it’s a good thing that it’s repeated every now and then. That’s what I’ll do now, but before that, let me show you a video:

    I’m aware that there are people who are really struggling these days and obviously they have every right to complain, but this short post goes to all those who automatically resign themselves to accepting “how life is”, to giving in, to giving up their dreams or not even daring to dream in the first place… How can we be happy if we don’t even let ourselves live first?

    In business schools and universities, there are hundreds of courses on entrepreneurship in which they try to teach us how to perform magnificent DAFO analyses and business plans and tell us how to set up a business in simple steps… There are also loads of news pieces on the high number of projects that don’t even last through the first year. Maybe perhaps because we are instilled business aptitudes without having first focused on other fundamental aspects, and that apparently have nothing to do with the economy. Where is the class at school that teaches us to be happy, to manage our emotions, to feel excited about new challenges, to value the small things in life? How many teachers spend their time in teaching us to dream, to think about freedom, to be creative without prejudice to following the line already set out? How many parents show their children to learn from their errors, to get back up when they stumble and to see the positive light of their fall, to say I love you and thanks?

    An essential point for overcoming this crisis that darkens our day is to overcome the crisis of happiness, hopes and dreams of a better future. It is something we need to incorporate in our educational system, in our work philosophy in our companies, in our personal relationships… We can learn to be optimistic, to be happy, to know what we want. Only then will we be able to carry it out and, as Alan Watts says in the video, it doesn’t matter what this is. Do it! Because if you truly want to, you can become a master on the material and find a way to make a living from it. Now let’s start again from the beginning… What would you do to be happy?

    Sandra Bravo is founding partner of BraveSpinDoctors, a strategic communication and political marketing consultancy.


  • Patricia Fernandez Carrelo 9:13 am on March 12, 2012 Permalink | Reply
    Tags: enterprise, , , ,   

    The new integrated Zyncro, the social tool for your organization 

    Estimated reading time: 3 minutes

    Zyncro continues to grow!
    During the last year it has taken a giant step forward.

    To show you everything that Zyncro represents today, and in line with our usual style we’ve created a new infographic. Because once again, a picture is worth a thousand words! 😉



    The organizational change towards the Enterprise or Company 2.0 has become more consolidated with a new widespread communication and knowledge management model in companies.

    When adopting an enterprise social network, your company doesn’t start from zero. So Zyncro has incorporated features to easily connect with your existing systems, becoming the integrated social tool for your entire organization, which now lets you:

    All this as well as existing features:

    • Private work groups for easy and secure collaboration with co-workers, partners, customers or suppliers
    • Document management in a secure and private cloud, accessible from anywhere and from any device
    • Properly organized and integrated tasks for monitoring each project
    • Corporate directory, with contact info on all the people in your organization as well as your external contributors.

    Remember, you can download or share this infographic using the following Zlink!

  • Tatiana Nascimendo 9:15 am on August 29, 2011 Permalink | Reply
    Tags: , enterprise, ,   

    Working in the age of 2.0 

    Estimated reading time: 3 minutes

    You study, you graduate, you join a company and hope to stay there your entire life whilst building “a career” for yourself.  So you get up early every day, go to work and spend the whole day there.  Many hierarchies exist within the company and processes go through many stages and in general, you do not have autonomy to make decisions.  You may have many ideas for improvement but you feel insecure as to sharing them because amongst other things, you cannot find a suitable space in which to share them.

    This old model no longer works.  Internet has changed the market and its processes which leads to the requirement of a new professional model. In this new scenario, work is no longer confined to the office and the line between personal and professional life is being shifted constantly.

    In the new company there is less hierarchy, we are all connected and collaboration is the norm.  Employees must be self sufficient, be up to date with new trends as well as be innovative.

    The time worked cannot be calculated in detail.  Answering a call, sharing an interesting link or taking part in a field event also contributes hours towards work.

    The concept of what is considered a “successful career” has also changed.  The change within business and the specialisation in different sectors is now considered an added value rather than a shaky career path.  Many professionals are independent workers or consultants who share their knowledge in different places.

    Mobile devices have also revolutionized our way of working.  We are online from any place and at anytime.  And one of the great allies to mobile technology is the multi-tasking platform, that allows you to take the office with you, essential for a working system based increasingly on collaboration and on which work requirements, or even inspiration can reach you at any moment.

    This is the 2.0 style and the market has converted itself to it. What about you?  Will you be staying behind?


  • Patricia Fernandez Carrelo 12:33 pm on June 10, 2011 Permalink | Reply
    Tags: , , , , enterprise, , , , , , productivity partners, providers, ,   

    What is a company 2.0? 

    Estimated reading time: you can take as much time as you like in the information graphic…

    Relationships, tools, markets, business paradigms… are constantly changing since the 2.0 Internet boom and the new “rules of play” that were predicted by the Cluetrain Manifesto.

    Zyncro is a reflection of the newly generated manifestations in the business environment.  The company: a new form of communication, a new approach to management, a new form of interaction and even includes production within companies.  Essentially, an evolution of traditional business standards.

    It is for this reason that we would like to express as an infographic What is a company 2.0 according to Zyncro and share this concept with all of you, our blog readers.

    The outcome we are presenting is a result of various weeks’ work carried out by our own Luis Font, Zyncro CEO; our CTO: Albert Sampietro; our customer success manager, Albert  Climent; our designer, Silvia Miralles; and myself; little contributions from the entire team.

    And here you have it… What is a company 2.0?

    The company 2.0 according to Zyncro

    If you like the infographic and would like to distribute it virally, you can download the image directly by using this Zlink.


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