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  • Marta Zaragoza 9:30 am on January 30, 2012 Permalink | Reply
    Tags: , , , entrepreneurs,   

    The golden rules for entrepreneurship 

    Estimated reading time: 5 minutes

    I started out on ZyncroBlog by commenting my ideas on what enterprising initiative means in a wider sense of the word. I encouraged you all to be enterprising and carry out all initiatives possible through a journey of constant learning that enables you to develop new and better skills and competences.

    Retaking the comparison we made of the entrepreneur’s journey with Snakes and Ladders, today I’ve got some golden rules to remember when traveling around the board to achieve your mission and vision.

    Golden rules that are essentially factors that affect any enterprising initiative:

    Firstly, our competences that represent our integrated set of knowledge, skills, aptitudes and attitudes that we put into play in any situation or activity.


    We need to identify our competence resources!!


    Both resources acquired in informal and formal contexts. The goal is to be able to design an improvement plan that will help us to achieve our objectives, while being sufficiently inspiring and motivating to encourage us to continue to develop our professional and enterprising competences.

    Secondly, values or beliefs that limit us or build barriers against our enterprising initiatives; some our own, others imposed by our surroundings.

    For greater comfort and quality of life, understood as the level of goods and services we’re capable of acquiring and consuming, we have adopted behavior and attitudes characterized by:

    • Wanting a stereotyped success, which brings us far from any initiative that involves going out and finding our own concept of success;
    • Seeing a job “for life” as the best option for us;
    • Believing that as employees we’re not paid to think, and less still to propose and even carry out our own initiatives, and:

    Being true inter-entrepreneurs!


    • Or simply, running from any situation that involves risk or failure, giving up on the only factor in life that involves true learning.

    All these beliefs have been fed, among others, by an authoritarian, hierarchical business culture and a “human resources” management model that doesn’t take into account that those resources are “people”.


    People with extraordinary competences waiting to be discovered…

    And willing to be promoted in order to contribute to the good progress of those companies, with initiative, independence and creativity.

    Thirdly, we should mention alignment with the environment. This involves being able to identify and analyze all information emerging from the surroundings, be they economic, socio-cultural, political, technological, environmental, etc. in order to prevent threats and design measures and leverage opportunities.


    Any successful initiative with vision for the future will have to watch for the wellbeing of its people and care for the environment.

    Last but not least, cooperation and online work. Working as a team with all the people involved and being able to commence shared projects in all areas. Undoubtedly here the role of Enterprise Social Networks for Enterprises, like Zyncro, is key, as they enable an optimum management of knowledge in the company, which in turn aids cooperation among and between teams.

    To conclude, I sincerely believe that the most interesting and exciting part of the journey is not reaching the end, but being able to develop our competences and share success and being in harmony with our own values and our surroundings.

  • Joan Alvares 10:51 am on January 17, 2012 Permalink | Reply
    Tags: , , entrepreneurs   

    3 tips for transforming your start-up into a smart-up 

    Estimated reading time: 4 minutes

    1. Distrust guys in ties. As a kid, I was taught not to accept anything from strangers. If you have a company, you’ve probably come across the situation of needing more money that you have saved. If you need a little money and a bit of luck, maybe you can get a loan. If you need a lot of money and a lot of luck, maybe you can attract the attention of an investor. I say maybe, because when it comes down to it, I’m still that insecure kid. Accepting money from an external investor is dangerous business. And it’s a sure way of going from an entrepreneur to an employee. Because an entrepreneur doesn’t have a minute to spare in giving explanations of everything he or she does: they’ve simply got do it, guided by their talent and intuition. There are a great many resources before asking for a loan or going to a bank. If you need money to hire a talented programmer, look around you: you may already know them and you can get them in on the project in exchange for a small part of it. And if you can’t pay with a lot of money, pay with ego. The case of Steve Jobs is well known: to hire the then chairman of Pepsi, John Sculley, he put it to him simply, “you can spend the rest of your life selling sugared water or you can change the world with us”. Also consider crowdfunding and webs like Kickstarter: if you need money to produce a film, thousands of internet users could make small donations in exchange for feeling co-producers.

    2. Don’t have more than you need. It seems obvious. And it is. But how many companies have lived beyond their possibilities? How many have died of success, burdening themselves unnecessarily with fixed costs in times of prosperity without considering what will happen when income falls? Think about what your company really needs, no reserves. Re-think even the most usual cost. Need an office or could you work in a co-working space? Need a secretary or have you already learnt to synchronize your appointments with your cell? Think about the environment. In the Cloud era where you can access any document from any device, not having a printer is a great idea for saving money and paper.

    3. Don’t produce anything that can be “Chinesed”. I heard this expression at a congress and it stuck with me. It summed up an approach where a company dedicates 100% of its work to the area that offers the greatest added value. Covering more means specializing less. There are two ways to compete: by value and by price. If the best thing about your product is that it’s cheap, rest assured, soon there’ll be someone who can do it for cheaper. Apple showed us the way when in all of its products, they started to put ‘designed in California, assembled in China’. Externalize all those processes that don’t bring value to what you do and focus on the essentials. On what you do best. On what you enjoy most. On the reason why you really set up your company. The truth is plain to see: you can’t be the best at something you don’t enjoy.

    Joan Alvares is founding partner of Poko (Spanish)  and lecturer at Istituto Europeo di Design. Yet again he wants to share his thoughts about the new company and office models with us.

    Check out his previous posts!


  • Marta Zaragoza 9:30 am on January 10, 2012 Permalink | Reply
    Tags: , entrepreneurs,   

    Enterprising initiatives: A good resolution for 2012 

    Estimated reading time: 6 minutes

    Editor’s note: At Zyncro, we wanted to mention the concept of entrepreneurship in our ZyncroBlog because, as you already know, we’re an enterprising, young and dynamic company… that is motivated by “enterprising initiatives” and by a desire to learn and grow day by day. We also want to take this opportunity to share with you the article “5 Spanish start-ups to look out for in 2012”, which mentions us as one of the 5 most promising Spanish start-ups for 2012. Thanks to everyone for making this possible!

    Coinciding with my first post on this space, I’d like to propose a good resolution for this upcoming year. Before that, a few words about me for those that don’t already know me: as an economist and entrepreneur, my career is linked with company startup and consolidation processes, especially within the area of business strategies and assessment, and improving professional and entrepreneurial skills. So obviously, my resolution is linked with this experience!!

    My “positive resolution” is for enterprising initiative, and although for many it is synonym of “setting up a company”, I can assure you that it is a much wider, constructive and interesting notion. It can represent any initiative that you want to develop within any given field, without its size, resource or scope of action being directly proportional to the value provided.

    With this positive resolution, what’s more, I hope to contribute by providing you with renewed ideas, given the infinity of attempts that we make during this period, year after year, to stop smoking, to go to the gym or to improve our language skills, among others.

    Endeavor and change

    I say “positive resolution”, because apart from the benefits that we undoubtedly will achieve on a individual level, enterprising initiative is also a way—if not the only way—to overcome this widespread recession (economic, political, cultural, etc.) in which we as a society find ourselves. I hope that you’ll agree with me that entrepreneurship is also a great way to enable the change involved in any situation of this nature, to face the future with renewed optimism and energy.

    In a wider sense, having enterprising initiative becomes a need both for society and companies as a whole and for our own life projects (personal, professional and business). Why?

    Firstly, because it enables us to renew old structures, models, beliefs, etc. something which is extremely necessary in order to undertake any change process with a clear vision of the future. We’d be very shortsighted if we thought that change comes from the institutions and those that own or sit on the board of directors of the company.

    We need everyone, regardless of the role or function they perform, to take responsibility for their part and take the initiative in diverse areas as part of the shared project (concept widely used by Koldo Saratxaga), be it from within the organizations, society as a whole or within our own personal environment.

    Secondly, the entrepreneurial process involves a path of constant learning for the person involved, which requires going through several phases:

    1. Generating ideas
    2. Analyzing them
    3. Putting them into action
    4. Consolidating them
    5. Growing with new creative and innovative challenges.

    Finally, in all these phases, we need to invest time to investigate, experiment, learn, train our skills, abilities and attitudes, etc.

    So it can be both a motivating and exciting path!

    Just like Snakes and Ladders , we each have our own dice to roll in the way we believe right. From one or more initiatives, we move around the board, searching for our mission and vision, bound by our own values.

    At first sight, the game appears to be easy, but we mustn’t forget that if we don’t spend enough time on each of their stages and activities, we may have to go back several squares or simply start again. Although, it could be worse: we could remain as prisoners in our “reality” that gives us our desired stability; in other words, we won’t developing our ability to take the initiative, find our independence, creativity and innovation, among other skills.

    I’ll finish up this post with two wishes:

    The first, that we see our passing through this world as a process of constant learning, becoming entrepreneurs who carry out all the initiatives that enable us to develop better and new skills.

    The second, to have the opportunity to participate in this space in order to develop some ideas that I’ve only hinted at here.

    Happy journey, enterpreneur!!!



  • Javier Enrich 10:02 am on October 25, 2011 Permalink | Reply
    Tags: entrepreneurs, , ,   

    How to be an SME and not fail in the attempt? 

    Estimated reading time: 7 minutes

    Note from the editor: This article was published in the blog Optimismo Digital (Digital Optimism) on the 18th October 2011 (In Spanish).  The author, Javier Enrich (@xenrich, CEO at Advinci, co-founder at Home Staff and tucomercialonline.es) has been so kind as to allow us to publish it in ZyncroBlog.

    Congratulations Javier on your article, for your advice and for the positive energy you share.  We share this philosophy at Zyncro 100%!


    After having attended the launch of the new edition of MIB 2012 in Barcelona including talks by Juanjo Azcarate (CEO) and Javier Rodriguez Zapatero (Managing Director, Google Spain, Portugal), many refreshing ideas, many aspirations and in my case, the reason why I embarked upon a change a year ago.

    Our MIB 11 promotional godfather Juanjo Azcarate provided a top-up of his positive energy through “no fear, no reluctance and no shame” and Javier gave a vision of the entire journey we had in front of us with a few relevant Internet figures for example there are 3,300,000 SMEs in Spain that could be converted into medium sized businesses.

    I take a quick look back at my last 365 days during 2011-10 and as Steve Jobs (genius to many) said at Standford: “you only know the effects of good and bad decisions on your career when you take a look back”.  A lot has happened to me in 365 days in all of its hours, minutes and seconds.  I have developed many ideas, have failed in many others, have learned a lot and continue to do so but the feeling I get is more important…I feel like I am on a roll and do not want to stop until I make my dream come true.

    Taking Javier Rodriguez Zapatero’s words into consideration about SME growth, I can understand my responsibility as an SME and that growing in size will also help generate more wealth for the country’s economy as well as provide stability for the system but I do feel that this is a difficult change to make in Spain and overall, I do not think that the politicians involved who can actually make this happen, are actually prepared to support it.

    In order for an SME to grow in a hostile environment such as Spain, we should have the ability to convince the involved politicians to change (at least with regards to the following 5 points):

    • Short term mentality.  To be replaced with A STATE VISION (responsibility, rigor and work)
    • They have never been entrepreneurs.  To be replaced with ENTREPRENEUR (create initiatives to improve the system)
    • They are idea killers.  To be replaced with SUPPORTING PROJECTS with micro credits and other measures.
    • They do not use small or local companies.  To be replaced with BUYING Spanish and small companies.
    • They pay little and late.  To be replaced with SETTING AN EXAMPLE and abstaining from debt.
    So what can we “SMEs” do and not fail in the attempt?

    I do not have the answer otherwise I would be giving talks on TV but, these are my 10 points to work on:

    1. Work a lot more and work whilst others are having a break.  I have not studied Chinese nor have I been to China but the chinese have lifted the country’s economy by working, amongst other things.  I myself, do not like to work that much, I am exhausted but I need to keep working at full speed in order to survive.
    2. The first point is important but, making your dreams come true and working passionately is what delays recovery from exhaustion.
    3. If you fall, you pick yourself up.  That is all.  It has passed, do not give it a second thought. Thinking about it brings you to a halt.  Do not allow your environment to swallow you up and do not be ashamed of having made a mistake.  You have learned from it and next time, you will overcome it faster.
    4. Break the vision down and establish achievable goals and objectives. You are the first to jump into the new market.  The only one who has visualised the whole journey is you.  Your team is blind and needs to feel as though it is achieving its objective.  It motivates you and your team.
    5. Developing your ideas quickly and counting on others to create your project in order to grow rapidly.  If you settle for being small, the system will beat you.
    6. Support your business idea with all of the possible technology.  Crowd-effort!!!   Lean on othes.
    7. Communicate your project to others.  Do not be afraid of sharing your idea with your friends and people you think may be able to help you, you will get there faster.  They could copy it but it is a big world, there is enough room for everyone.
    8. Constant analysis and evaluation. There are not enough resources in a small company to produce sophisticated reports but this part is fundamental for constant improvement.   Listen to people, clients and to your team.
    9. The world does not end with Spain nor with Europe, but it will not come looking for you.
    10. Growth will allow you to keep on innovating. If you are an entrepreneur and you enjoy entrepreneurship, grow in order to continue whilst others manage your previous projects.

    One thing is certain, when you speak with other entrepreneurs you will realise that there is no secret.  The answer to “where do you get the energy from?”, “how do you find the time?”:

    Lots of work, more work, plenty of passion for good ideas and a brave face when times are tough.


  • Patricia Fernandez Carrelo 10:05 am on October 21, 2011 Permalink | Reply
    Tags: entrepreneurs,   

    “Your success is my success…” This is business 2.0 

    Estimated reading time: 5 minutes

    A few weeks ago we had some good news from Didac Lee, Founder and CEO of the technology group Inspirit.  We were finalists in the Entrepreneur category for the annual prize awarded by the Entrepreneur Magazine.

    For those of you who do not know him, Didac Lee is a devoted entrepreneur who currently has an active role within a wide range of technological companies (some of these have been founded by him) such as:

    We believe he is Zyncro’s and many other companies’ “alma mater” because throughout his career Didac Lee has had so many truly good ideas where technology can be applied to business.

    Now Zyncro is led by Lluis Font who has been our CEO since September 2010 so now as well as having a “mater”, we also have a “pater” who guides us and teaches us to make tiny companies into very large ones.

    Both of them are vey well known within business and technology but it is not just they who have a “well known name”.  Each of our team members are developing their digital reputation or their personal branding in their own way which helps Zyncro as much as the people it is made up of.  Just take a look at the profiles of Ana Fernández, Agustin Bosso… or even my own, Patricia Fernández Carrelo

    Didac Lee wrote “Your success is our success” on our corporate wall not so long ago when we told him that we had voted for him.  And your success is our success Didac!  If you win, we do too, as we would if Luis, Ana, Agustin… or Patricia should.

    This is business 2.0, where people are known by their full names, by their websites, their powerful Twitter accounts and their numerous LinkedIn contacts… They belong to a company and work as a group but they also have their own reputation and prestige as individuals.

    So going back to what we were saying, we would like to invite all of our blog readers and all of those who have a Corporate Social Networks, those who reserve taxis using their mobiles, those who book hotel rooms via their websites, or those who use antispam tools…  to vote for Didac, because directly or indirectly (you may have tried the competition but you can still help… because it will help us grow!) you will have taken part in his entrepreneurial activities.

    You can read the Interview published in the Entrepreneur Magazine here so that you can get to know him a little better.

    And here you can vote for the candidates in the different areas.


  • Ana Fernández 10:00 am on October 4, 2011 Permalink | Reply
    Tags: change, , entrepreneurs   

    Salesperson 2.0: The culture of effort and the Black Swan 

    Estimated reading time: 6 minutes

    This article is a reflection that arose last Sunday while I was watching some films, as I do every Sunday – films are one of my greatest passions.  Lately, because I have a three-year-old son, I’m even enjoying children’s films, although I personally never liked series such as Heidi or David the Gnome.

    The series in my day (I’m not sure whether I’m part of Generation X or what exactly), aimed towards us having a happy childhood, problem-free and with a happy ending. I honestly believe that we missed out on being taught about the culture of effort. In order to get what you want, you need to stumble and get up again various times on a daily basis and sometimes even various times a day.  We’re currently experiencing a global recession as well as in our own countries.  Everyday I hear “salespeople” say that they are not closing sales due to the recession.  I find this hard to believe, that the “Crisis”  or recession is to blame for everything; it’s not.  In fact, before the crisis, when somebody couldn’t close a sale, I would hear excuses such as, “such and such happened to me today…“

    The word came to us from the Latin word crisis and this in turn came from the Greek krisis. The Greek term was derived from the verb krinein (to separate, judge, decide).  The Chinese symbol illustrates this concept and is composed of two figures: danger and opportunity.

    A “crisis” is a time for change. We can transform this change into something positive, if we are prepared to make that change.  We must all be prepared to change and to get ready for what this implies. Accepting that change requires effort. We worry about change on the whole. We don’t like it mainly due to the effort it requires.  I, on the other hand, like something to change every day.  Change is good, as reacting and making a change at the right moment is essential.  All we need to do is look back in order to get a boost.  I remember when my parents retired from the company they had spent over 20 years working in; this will not happen to us and we must be aware of this.  We must learn to manage it and ensure it does not cause us problems as does happen on many occasions, or let it be an excuse to hold us back.  Change has already been programmed into our DNA although we were not taught how to manage it.

    Ernie never moved away from Sesame Street and he always had Bert to help him out.  During our childhood or adolescence, the biggest change we went through was being able to watch the TV in colour, have an Amstrad and from then on, move towards Windows 3.1.

    Now change is ever-present in our lives and we need pass this on and teach our children.

    For this to happen, it is vital there be a power of influence within organizations in order to get through to people to make them fight and to always look ahead. It’s important to always be consistent in your work and be aware of all that is going on around you in order to be able to make sales.  To reap, you need sow.  Orders do not fall from the sky like meatballs do in “Cloudy with a chance of meatballs”, meaning we have to go out and look for them.  An entrepreneurial spirit is vital for businesses and the complacent attitude must be eliminated from teams.  Nothing is ever enough and all it takes is a little effort to keep it going.  We should take a look at the children’s film “Ice Age”: we need to be a bit more like the squirrel going after the acorn.

    Following on from the last post, today I watched Black Swan again.  The film is about “the delirium of a young woman facing the biggest challenge of her life,  determined to survive within a hostile environment full of jealousy and bitterness where she discovers that she has no greater enemy than herself” (quote from blogdecine.com in Spanish).  By referring to this film, I don’t mean that everybody is about to go mad but that we should all fight the battles and overcome them.  The competition is out there, but if we are capable of being the best, they will not be able to beat us.  Working and facing the battle should be our motto these days.

    A salesperson or any worker in the 2.0 world needs to participate in a culture of consistency, effort, overcoming obstacles day by day and constantly innovating.  These characteristics may have been deemed as fundamental for a salesperson since the beginning of time, but it rings truer than ever. We need to focus body, soul and tweets onto getting our customers to buy not only products and services from us, but also the brand and the company.  They must trust us and see that we work for them and that we are available to them in a consistent team effort and in order to obtain the best results.

    That is what we are like at Zyncro and this is how we would like all companies that bring our solution on board to be.  We support communication, collaboration, productivity and a job well done so that the crisis is not seen as bleak time, but in fact, as an opportunity for all.

    I hope this article helps you start your week well!  Happy Tuesday and happy crisis!!


  • Isabel Vázquez 10:00 am on September 30, 2011 Permalink | Reply
    Tags: entrepreneurs, ,   

    “You can do it: new ideas to help you reach your potential” 

    Estimated reading time: 5 minutes

    As this is the first time collaborating with Zyncro blog, I will introduce myself.  My name is Isabel Vazquez.  I live in Figueres and I have been at Inspirit since 2003 as communications manager, especially on new projects that arise from our technology incubator.  Recently I have also helped Didac Lee prepare his speeches.

    For my first post I would like to share the main conclusions of Joaquin Llorente’s talk which I attended recently.

    Gerona, 21st September 2011. Listening to a talk by Joaquin Llorente does not leave you feeling indifferent.  Today I have had the opportunity of listening to the great communications master at his conference at Tribuna de Girona, called “You can do it: new ideas to help you reach your potential“.  You get the feeling he is speaking from experience, he is a great communicator and statements he makes give you something to think about.  I would like to share the following with you:

    • We may only allow ourselves to be pessimistic during good times, not in times like these.  Only a positive attitude will help us overcome a crisis.
    • Pessimism creates a shadow in our minds.  Let us look after our minds as much as, or even more than our bodies.  At the end of the day, we are our minds.
    • We must understand the concept of “evolution” as part of our lives and of society.  We have always evolved (despite not knowing in which direction).  The difference now is that evolution is a lot faster (but we continue not to know in which direction we are headed).
    • We have a limited time and energy.  Let us not waste it.  Let us not waste time trying to answer questions that will take us nowhere.
    • The common denominator among people that triumph is PASSION.  Knowledge is a still motor.  Attitude is what sets it in motion.
    • The coming generations possess a knowledge base like never before and in addition, a level of freedom and ease to move around the world that was unthinkable some years back.
    • Young people are creating their own paradigm and adult generations do not deserve credibility as we are demonstrating that we have not done things correctly.
    • Marketing is back to front.  We do not consider the marketing using the product as the base.   Let us come up with a product to which the client can say “wow” and create marketing efforts from that point onwards.
    • What is this new paradigm based upon?  Young people tend to want to be rather than to have and in addition, they possess a great deal of humanity.
    • This way of life that the young have, their aspiring to be rather than to have, implies there are opportunities for businesses in areas such as housing (it is no longer an ambition to own housing space), food (ecologic, variety…), textiles (comfort vs fashion)…
    • Let us ask ourselves, why should others believe in me? (clients, our partners, friends…)  We should provide a reason for to think of us rather than of someone else.
    • The ‘sale’ is a miracle because the client commits an act of faith.  It is up to us to demonstrate that we are offering something better than that offered by the competition.
    • Goodwill is something we do not want to lose.  Goodwill should be a part of our products and services, satisfying the needs of our clients.  We should offer clients such a product that it would be missed if they were to stop using it.
    • The ego is is a strong hold hair gel that penetrates the skull resulting in a useless brain.  (Good one 😀 )
    • Following success, there are many punches thrown.
    • A company’s main asset is its people. Get closer to them, ask their opinions, ask them how they would do things.  You will be surprised at how much knowledge and ideas they have!
    • The same with clients.  A businessman/woman must roll their sleeves up at the street level. There should be less marketing research ordered from consultancies and more walking the streets for answers.  The truth is out there.  The best way of gaining knowledge is by speaking to people.
    • ¿Do you need a challenge?  Everything can be improved! Don’t make a Sunday roast, make the best Sunday roast you possibly can!
    • When you want to bounce off some ideas, compress them beforehand.  It is the only way for them to be grasped.
    • Large or small companies?  The size does not matter, it is only important for them to work!
    • A business does not exist if somebody does not take it with them each night to sleep on.  Do things well and make decisions that require effort, always have the project in mind.
    • The triangle of success: An idea, a good deal of instinct and a lot of courage.
    • The triangle for failure: Lots of ideas, a bit of instinct and zero courage.
    • When faced with a problem, find support, inspiration, help and resources in others, but the solution lies within yourself.
    • The greatest workout for the mind is to ask oneself questions and draw out our own answers, leaving behind the restricted answers thought of by others.


  • Patricia Fernandez Carrelo 10:00 am on September 26, 2011 Permalink | Reply
    Tags: entrepreneurs,   

    Zyncro and Start-up Week 2011 in Vienna 

    Estimated reading time: 3 minutes

    As we have done on other occasions, here at Zyncro we would like to continue in our support for: business initiatives, innovation and overall, the hopes and dreams of new entrepreneurs.

    For this reason, ZyncroBlog presents you with Start-up Week 2011, “the european startup festival”.

    You can find all of the information directly from Foundum!

    For its first event, Start-up Week 2011 Vienna has organised a 5 day conference in the Austria capital.  The event will bring all of the European innovation Start-ups together within the Internet and Mobile sectors as well as the most representative industry icons.  .

    The conference will be split into three phases; The Start-up Challenge, Conference Start-up and related topic activities taking place in Vienna.

    Start-up Challenge 3rd and 4th October

    The event organisers have selected 50 Start-ups to pitch in front of famous VCs, private investors, industry Start-up founders and important media.  You can view the list of start-ups by clicking on this link.

    Conference Start-up from 5th to 7th October

    Around 70 international icons such as; Bernhard Niesner, founder of Busuu, Mike Butcher from TechCrunch Europe, Kirill Makharinsky from www.ostrovok.ru and www.younoodle.com, among many others will attend as speakers at the conference in order to share their experience and wisdom about Start-ups.

    Related events

    The organisation has announced that it will organise 12 activities relating to the Internet, Mobile and Start-ups, as well as design topics, Digital Media, Videogames, Health 2.0 and Film.

    For those interested in attending the conference, a 15% discount can be obtained when buying your tickets by using the following promotional code:  BEC11

    The event offers an excellent networking opportunity and enlightening points of view from talented gurus and experts in the technology sector.  For more information you can visit the official event webpage where more details can be found about activities taking place, participating event speakers as well as the event agenda.


  • Didac Lee 10:30 am on July 28, 2011 Permalink | Reply
    Tags: , entrepreneurs,   

    Comfort (or whatever is implied by leaving the “comfort zone” and facing new challenges) 

    Estimated reading time: 4 minutes

    When talking about the culture of effort, I wouldn’t know whether to define myself as great worker or a great lazybones.  When you work on something you like, perhaps its not that commendable to spend so many hours of your life on it. There’s a natural tendency to do what we know well because it provides us with a sense of security in our day to day.  We could even disguise this sense of wellbeing by thinking we add value because we focus in on what we are good at.

    In fact, doing what we always do means were not learning.  We only grow and improve by taking part in activities we find uncomfortable and challenging, when we take the bull by its horns or when we overcome a phobia that was standing in our way.  This applies not only to personal growth but also to our professional development.  Staying within our comfort zone limits us, while venturing into unknown territory allows us to learn, progess and leads us away from mediocrity.

    There are times when leaving our comfort zone requires effort (like learning a new language).  But there are more complicated situations in which we need to directly confront our fears (of the unknown,  isolation, ridicule or not meeting people’s expectations).

    In my case, I could provide many examples of how I have left my comfort zone to face uncomfortable situations throughout my life as an entrepreneur.  I feel comfortable working in a new startup and developing innovative technological products. It is not that complicated for me.

    On the other hand, talking in public or handing the finances of my company frightened the life out of me, so I would always get out of doing these tasks with or without making excuses.  Doing what is outside our comfort zone can often cause us a lot of anxiety and so it goes without saying that the tendency leans towards avoiding these stressful or uncomfortable situations.

    There is a myth that leaving the comfort zone means working longer hours.  Its not about working more, but about facing new challenges and doing what we find requires a special effort.  It’s like when a sportsperson makes progress when faced with those that are better than them, we grow when we give the best of ourselves and fight against our flaws.

    An entrepreneur should almost always live outside their comfort zone, as they must face daily issues in different aspects of their lives.  This also has a lot to do with courage, being spontaneous and tackling things head on.

    As my friend Sampi says, do something challenging everyday (it should be something new), something extraordinary every week (it should stretch you to the limit) and something memorable every month (that can be sustained over time).

    Column published in Spanish in El Periódico on 19th July 2011


  • Joe Zyncro 11:30 am on June 29, 2011 Permalink | Reply
    Tags: , entrepreneurs, , , ,   

    From the Mediterranean to the Atlantic: Zyncro alongside entrepreneurs 

    Estimated reading time: 3 minutes

    Following Zyncro‘s participation at Bizbarcelona Salón Emprendedor 2011 at Fira de Barcelona on the 15th and 16th June, the company will continue to support entrepreneurial initiatives but on a different coastline this time.

    Startup Weekend Galicia will take place on the 1st, 2nd and 3rd July, an event that you can read about on its web as lasting 54 frantic hours with the objective of creating web or mobile applications that could become the foundation for a viable project (startup!).

    People with different abilities will meet during this weekend in particular, developers, programmers, designers and also business people and marketers that work together in order to develop all aspects of the idea.

    Faced with this scenario, Zyncro did not want to give up the opportunity to be able to offer a collaborative environment to this entrepreneurial initiative, free of charge.

    Startup Weekend Galicia will use Zyncro from now on as its internal communication tool

    Zyncro has been adopted by the organisers of the Startup Weekend Galicia as the solution (thank you to Maria Encinar for having faith in us) that will be used as the intranet 2.0 for the event and collaborative environment for the different entrepreneurs.  The Startup Weekend Galicia objectives whilst being able to use a solution such as Zyncro are:

    1. To support the information exchange between the different entrepreneurs
    2. To provide a storage space for all documentation for the different projects as well as the event itself
    3. To create a professional shared directory including all of the relevant contacts in the entrepreneurial process
    4. To offer a tool that facilitates knowledge management allowing work groups to be established based on the interests of each project
    5. To show entrepreneurs a pioneer and innovative product within its own environment as the fruit of entrepreneurship by its original drivers: Didac Lee and Luis Font.

    Thanks to all of this, we can confirm that Zyncro is once again onside with entrepreneurs and supporting innovation, business initiatives and overall, the hope and aspirations that go into all of this.


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