Estimated reading time: 3 minutes
Worried about your company’s image on the social networks? Concerned about your online reputation? Or to the point… Need more fans on Facebook? Don’t worry, that’s no longer a problem. Buy users in bulk, call them friends and enjoy the taste of popularity.
It seems like a parody of a shopping channel advert, but it’s completely true. Webs like Marketing Heaven offers companies the option to buy packs of users ready to click “Like”, follow or watch a video on YouTube. As many as you can afford. The most crazy thing is that, as a guarantee of quality, they highlight that the users are real. In other words, not generated by some robot. This has got me thinking about the level of barbarity with which the Social Networks has trivialized words as basic as “friend” or “follower”. At the risk of seeming anti-social, I don’t think anyone can cultivate more than five Friends (in uppercase) at the same time. And it seems to me that being someone’s Follower is more than just subscribing to their daily comments or, much less, putting up with advertising in exchange for a few cents.
The other day I witnessed a discussion between two community managers, after a heated exchange of arguments, that was boiled down to a “I’ve got a bigger one (page).” It seems that within the trade, managing or having managed a page with more fans gives them greater moral authority over their colleagues. At one point in the argument, my curiosity lead me to interrupt them to ask whether it wasn’t that like measuring the level of a chef by the number of people he had served. And suddenly, by magic, both teamed up to shoot down my argument with another that seems to me to be rather clear and revealing: community managers are not hired to cook, rather than to fill the restaurant. And you know that people always go the restaurant where there’s a line. For the same reason, the first thing we do when we check out a wall is look at the number of fans. So, if you’ve got the chance and the money, don’t think about it twice: buy friends