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  • Josep Baijet 9:14 am on March 27, 2012 Permalink | Reply
    Tags: , goals,   

    Maybe you got Zyncro for one of these reasons? 

    Estimated reading time: 4 minutes

    In my last post “Set a goal for your Zyncro”, we looked at working out “why” you acquired Zyncro. With this now identified, we want to share our experience on the matter.

    From our projects with customers who have looked at this “why”, we have seen that most companies seek goals that can be summarized in 16 types:

    1. Co-creation: Create or change products or services through a collaborative process with customers and suppliers

    2. Collaboration: Enhance the company’s collaborative capacity with regards to processes, decisions and activities

    3. Conflict resolution: Resolve conflict situations between areas of the organization

    4. Engagement: Get greater involvement from employees in the company

    5. Process improvement: Leverage collaborative tools to make improvements in the organization’s current processes

    6. Knowledge management: Increase the possibilities of finding the best resources in the company for determined actions according to their experience and knowledge

    7. External communication: Improve the communication of different aspects (news, improvements, changes, etc.) with customers and suppliers

    8. Document management: Improve document management processes within the organization, making it easy to manage and easy to find

    9. Innovation: Generate new ideas for improving the organization, study them and if possible, implement them

    10. Training: Improve learning systems within the company

    11. Relationships among employees: Enhance knowledge among employees in the organization

    12. Mentoring: Support mentoring processes within the organization to help develop middle management

    13. Workflow: Create workflow processes in the company

    14. Project management: Manage projects more efficiently

    15. Sales management: Establish systems for managing interactive sales opportunities and customer service through collaborative tools

    16. Personal productivity: Focus on improving individual productivity by using collaborative systems

    What are the goals in your company?

    You can choose one or two, but we recommend that you don’t be too ambitious. Your choice needs to be realistic. Each of these goals needs careful planning and to carry out tasks that help us achieve them. For this reason, ZyncSocial has created the SocialMethods, standard plans ready to be rolled out according to the goal sought in your company.

    For each type of project, there is a plan, a template with time, resources, tasks and costs that are required to achieve it.

    This diagram gives the 16 SocialMethods:

    We’ll explain more about these SocialMethods in our next post. 😉

    Josep Baijet is General Manager at ZyncSocial, a Zyncro partner specialized in consulting, training and implementation for enterprise social networks.


  • Josep Baijet 10:43 am on March 19, 2012 Permalink | Reply
    Tags: goals, , ,   

    Set a goal for your Zyncro! 

    Estimated reading time: 4 minutes

    The Cat in Alice’s Adventures in Wonderland

    ‘Would you tell me, please, which way I ought to go from here?’ said Alice.

    ‘That depends a good deal on where you want to get to,’ said the Cat.

    ‘I don’t much care where – said Alice.

    ‘Then it doesn’t matter which way you go,’ said the Cat.

    This is what the Cat said to Alice “Alice’s Adventures in Wonderland”, the magnificant work by Lewis Carroll.

    It illustrates the need of a goal if we want to know which path to choose. Something similar happens in some companies where we help implement Zyncro.

    In some cases, after an initial period of excitement and enthusiasm, we see that after some weeks there’s a certain indifference: “I use it reactively”, “I don’t have time”, “It’s easier to send a mail”, “I don’t know what it can do”…

    First: Don’t be worried if this has happened to you; your company is completely normal.

    Second: The problem is not Zyncro; you made the right choice.

    What you have to do is meet with those people that decided to acquire Zyncro and ask them “Why?” have we bought it. It’s not enough to say “to collaborate”, “to share”… We need to state business goals, improvements that provide us with greater competivenessIf not, why have we made the investment?

    Secondly, designate someone to lead the project so that it achieves what you set out to do. Put someone with influence in the organization at the head of the project.

    It seems easy and logical, right? Well, it’s not. And it’s not because we’ve transferred the reasons that compel people in public social networks to enterprise social networks. That’s like saying that you need to build a beach in the company because people like going to the beach.

    If we analyze the reason why people use social networks, we find that although they are designed to achieve things as a community, each individual acts out of desire for a personal goal. We choose the collective goal but as individuals.

    It is not the same in organizations, probably very few people would join Enterprise Social Networks out their own, voluntary decision. Most are there because they have to be. So we can’t expect them to be thrilled about the enterprise network, to enjoy it and to be proactive… don’t expect them to be that way without your help.

    We have to help them understand why having Zyncro is positive for everyone. To start, the company must give a reason for having and using the Enterprise Social Network, a goal that should be more than achievable and the more consensus it has the better. Give them the “Why?” and don’t fall into the temptation of going into “Because we need to share more”.

    If you’re unsure how to do it, just call us! ZyncSocial is there to help you.



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