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  • Carlos Zapater 9:00 am on May 7, 2013 Permalink | Reply
    Tags: hootsuite, , , ,   

    Use HootSuite? Add Zyncro 

    Estimated reading time: 2 minutes

    Just a week ago we launched the Zyncro app in the HootSuite App Directory. Thanks to collaboration with this market-leading social media management system for businesses and organizations, you can now use your Internal Social Network in the same platform as you use to manage your external social networks.

    If you haven’t done so already, add the Zyncro app for HootSuite and make it even more social! We show you how you can do it in this video.

    If you’re already a HootSuite user, it’s quick and easy to set up. If you don’t currently have a HootSuite account, sign up and start to enjoy yet another way to work with Zyncro. What are you waiting for?

  • Joan Villalta 3:00 pm on April 30, 2013 Permalink | Reply
    Tags: hootsuite, , ,   

    Zyncro releases app in HootSuite App Directory allowing you to manage internal network alongside external networks 

    Estimated reading time: 6 minutes

    As new Product Marketing Director, I’d like to present to you the result of the collaboration between two leading international companies committed to innovation and social media, each from their own perspective. You already know Zyncro, but have you met HootSuite?

    HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks. Its web-based dashboard is ideal for managing all your social networks from a single place. It doesn’t matter if they are your personal profiles or your company’s profiles: HootSuite lets you read, post and schedule messages while monitoring everything said about you in different platforms. With more than 6 million users across six continents, HootSuite processes 3 million messages each day.

    In their own words, “HootSuite helps teams to reach their audiences and analyze campaigns through multiple social networks like Twitter, Facebook, LinkedIn and Google+ Pages from a secure web-based dashboard.”

    HootSuite has an App Directory that features a collection of apps and tools users can add to their dashboard for a customized experience. In addition to managing campaigns on networks like Twitter, Facebook, Linkedin and Google+, users can also manage campaigns and content on other social channels such as Instagram, YouTube, Tumblr and Flickr, among many others.

    Now you can integrate your Enterprise Social Network Zyncro in HootSuite and make it even more social. Go to the HootSuite App Directory, install the Zyncro app and connect your account today.

    How do I start?

    It’s quick and easy to get setup. If you have a HootSuite account, log in and install the Zyncro app. If you do not have a HootSuite account, sign up here. Once installed, enter your Zyncro username and password, as if you were logging in on your Zyncro portal page. From that moment on, you can follow your feeds, comment or delete messages, view user profiles, or even schedule the posting of a message to your wall. All this can be done from the same dashboard where you control your personal LinkedIn page, the company’s Facebook page, or while you monitor Twitter feeds.

    The HootSuite interface, based on a column-viewing system, provides a great feature if you’re a Zyncro fan. You can view content from several feeds simultaneously: personal feed, corporate feed or the stream from specific groups or departments you follow or belong to. In a single click, HootSuite provides you with a new way of viewing and interacting with Zyncro!

    And if that weren’t enough, the best thing about this collaboration between HootSuite and Zyncro is that there is no extra cost!

    If you are already a HootSuite user, add the Zyncro app to your dashboard. And if you don’t currently have a HootSuite account, sign up and start to enjoy yet another way to work with Zyncro.

    Joan Villalta is Product Marketing Director at Zyncro. He has been working in IT since 1988, where he has intensively participated in both sales and product design in innovative companies like NTRglobal, Panda Software or more recently, Addfleet.

  • Patricia Fernandez Carrelo 12:07 pm on April 20, 2011 Permalink | Reply
    Tags: , , , content curator, , , hootsuite, , , , , , , ,   

    Strategist, community, curator… which one do we have at Zyncro? 

    Estimated reading time: 3 minutes

    Over the last few days there has been much spoken about communication 2.0 in the Zyncro blog, about the new ways to narrate events, about the values that define this type of communication and even about the integration between on and off marketing.

    But at Zyncro we like to talk about the theory as well as the practice, right down to what would be of interest to our readers as a practical case study from which to learn, to discuss not only “what” but also “how“.

    So, after publishing A story about how we use Zyncro, at Zyncro slightly more descriptive than How Twitter Employees Send Their Tweets… ;-))  we would like to explain how we manage the best part of our digital content.

    The strategy we follow at Zyncro basically consists of being present and contributing, and our efforts are distributed as follows:

    To make all of this happen, Zyncro has a team of professionals coordinated ultimately by Lluís Font himself of course :) – that are responsible for these tasks as well as generating high quality content every day, each with their own additional responsibilities.   As Julius Caesar used to say: divide and govern.

    So, in the Zyncrommunity (community created within Zyncro for the exchange of knowledge and experience about the meaning of the 2.0 company), when the question who is the Zyncro “community manager” was asked, it became complicated to answer.  It is difficult to name each of the people that manage these issues.  From our point of view the job titles only provide a face-value and what is important is a person’s performance: their methods, their objectives, their achievements… not so much their job title.

    • At Zyncro we try to talk to our followers, respond to our clients and suggest ideas to them via the social networks and blogs (we are community managers).
    • At Zyncro we aim to keep up to date with new digital marketing strategies and we redirect our own ones in relation to the results (we are social media strategists)
    • At Zyncro we generate and compile knowledge about the 2.0 company: we monitor key terminology, we read and extract knowledge from blogs and LinkedIn groups, select favourites on Twitter… (we are content curators)

    But as a team :).  And I am not saying that we are perfect because I do not think anyone is…  but this is our way of doing it .  What do you think?  Calling Social Media Experts… we await your comments! :)

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