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Note from the Editor: Today we welcome a new author to our blog. Lelia Zapata (@leliafabi) is a teacher and researcher. She is an expert in Internal Communication and a founding partner at Talentos Reunidos. Welcome! You can follow her on her blog.
It is said that innovative culture must be the motor that excites creativity in work teams, fresh contributions, roads that lead to continuous improvement in products/services and processes.
It is a serious mistake to relegate the activity of innovation to minority groups and defer this responsibility when you have time. Innovation is not simple.
It requires an innovative culture that we must support and spread. The responsible area for its diffusion is the company’s internal communication area.
What can be done from the area of internal communication to implement an innovative culture?
15 Contributions in the area of internal communication for innovative culture
1. Popularize the idea that innovation must be understood as any process of management. That it is not only competition in the area of I+D+I, nor marketing.
2. Disseminate policy and innovation strategy designed by the Department or Management. Fertilize the organization with continuous messages about collaborative innovation. The resources can be printed signs, online banners, blog posts, story-telling articles, interviews, reports, videos, etc.
3. Spread around the fact that innovation is a part of the company culture. Highlight sections which state commitment to innovation: mission, vision, business creed.