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  • Billie Lou Sastre 11:09 am on March 25, 2013 Permalink | Reply
    Tags: , , , interview   

    ‘We want to implement Zyncro for our more than 4,500 partners (employees) at Starbucks’ 

    Estimated reading time: 4 minutes

    Diana González StarbucksToday we have the pleasure of presenting our interview section where we speak with companies that have already implemented an Enterprise Social Network successfully. Here we have our interview with Diana González, Organizational Development Manager at Starbucks Mexico. Diana is responsible for personnel development processes, working environment, and the Starbucks enterprise social network communication project called “PARTNET”.

    How did the need to implement an enterprise social network arise?

    It emerged from the need to have an interactive communication medium that could reach across the entire organization uniformly, migrating unidirectional communication media to bidirectional media for more than 4,500 partners (employees).

    How did use of Zyncro start at Starbucks? What projection do you see for it in the organization?

    We started with a pilot group of directors and middle managers totaling approximately 50 people, communicating formal and informal information about their daily activities between them. Today we have almost 600 users: directors, executives and middle managers. Our aim for 2013 is to reach more than 4,500 partners (employees) in the organization within 6 months.

    Starbucks-Partnet-Start

    Of all the functionalities in Zyncro, which one would you highlight?

    The versatility to generate formal and information communication: “Corporate news”, “personal news”, “groups”

    What benefits did Zyncro bring Starbucks? In what way are you encouraging the use of the Enterprise Social Network?

    We are encouraging employees by:

    • Providing a calendar of cultural activities where they can share their experiences and facts about their work spaces.
    • Creating groups with formal information – Organizational communications.
    • Creating groups with informal information – Bidirectional communications to share experiences and best practices.

    What has Zyncro meant for managing internal communication at Starbucks?

    It has resulted in a change in the communication method in the company. Now we have a bidirectional communication channel, currently targeting middle management in the operation.

    “The goal of implementing an Enterprise Social Network at Starbucks is to establish a dynamic bidirectional communication channel that reaches the entire organization, including operational positions.”

    And what about you? Have you tried Zyncro? Did you know you can start to use it free and work collaboratively in your company?

    Try it free here!

     

     
  • Patricia Fernandez Carrelo 9:00 am on January 21, 2013 Permalink | Reply
    Tags: , interview, ,   

    “Zyncro helps your business’s working processes, managing and structuring information” 

    Estimated reading time: 9 minutes

    Following the interview we posted with José Luís Alcoba, project manager responsible for implementing Zyncro in the Fiesta Hotel Group, and as part of our series of interviews with companies that have already successfully implemented an Enterprise Social Network, today we would like to share with you the interview with Josep Miquel Piqué, managing director of 22@Barcelona, Barcelona’s Innovation District. Josep shares his experience of Zyncro within the organization, and his opinion on the need for tools that allow us to more efficiently manage the flow of live work information in order to increase the productivity of companies.

    Barcelona has several of the best business schools in the world and a long tradition in innovation. What do you think it still needs to do to improve competitiveness in companies?

    One of my key missions is to promote innovation within the 22@Barcelona district. We can say that Barcelona has already created an “ecology” of innovation. It’s a reality and it is working. There are research institutes, technology centers, new entrepreneurs, leading institutions, investors, etc. Within the field of information management, especially internal information, I’d say that efficiency is the key. At times we can be very efficient but not very effective. We can use resources well, but spend too much time managing them. This is my main criticism of traditional intranet systems, as they are not flexible.

    To achieve more efficient management, what tools do you believe are necessary?

    In order to be efficient, you need to be able to access information easily, manage it and deliver it fast. That is productivity. Essentially, technology, talent and funding are the bases of productivity. Information systems need to enable you to first compile information, then process and share the work, and finally deliver this information to third parties, all done in a fast and efficient manner (with all the required security and confidentiality). Platforms like Zyncro help you to structure and manage this information, not just in repositories and reports, but the entire working process, the actual working documents. That is vital!

    How did the need to use an enterprise social network like Zyncro arise in the 22@Barcelona district?

    Our initial catalyst came from the need to carry out an inter-disciplinary, inter-departmental, and inter-organizational project in Barcelona City Council; the Global Clean Energy Forum project, which took place in October 2011 in Barcelona. The event was led by the International Herald Tribune, but was organized in cooperation with the city of Barcelona. The mayor and other representatives from the city council needed to be involved and we had to coordinate the action.

    How did you reach the decision that the tool that met all those needs was an enterprise social network like Zyncro?

    We needed to openly share documents in different formats (presentations, spreadsheets, texts, etc.). The team was organized around the project, and involved people several different departments in the city council, as well as several different organizations and external providers. Therefore, we needed to be able to share information easily with people outside the city council.

    The information systems we had up to that point were too rigid. They didn’t allow us to do all this easily, as you could only share information with people from the same department. When you work on an inter-organizational project, you need a more flexible tool. Besides, we needed to be able to share this information with people who were not directly involved in the project but who needed to be kept up to date on its progress. Zyncro enabled us to easily create a Zlink that gave them access to the project documentation.

    We also needed to communicate and be able to work from anywhere, when traveling, in a meeting, etc. This meant that the platform had to be cloud-based. With a tool like Zyncro, you solve the need to share information by giving controlled access to external users and to provide access from anywhere in a single solution. This could only be resolved with a cloud-based tool.

    What scope did Zyncro have in the project’s development?

    It was used in all stages of the project: definition, work, preparation and organization phases, and finally in the delivery and report stages. It was established as a basic communication tool for the project director from the outset by including it in the project methodology, and hence it was adopted by the entire team. The project leader needed to be convinced that this type of tool was a resource that would enable the team to be extremely efficient and productive.

    After this experience, how would you sum up the impact that Zyncro has had on the project’s results?

    We can say that the Global Clean Energy Forum organized by the International Herald Tribune was hosted in Barcelona thanks to Zyncro. It proved to be an efficient collaborative work tool for solving the challenge of the project having a set date and time.

    How has the use of Zyncro evolved in your organization after that initial experience?

    That project represented a pilot for us. Now we are working regularly with Zyncro on other projects. The main benefit we have found is being able to work as a team more efficiently and openly, from any environment. Everyone can access the information, even from smartphones.

    For most companies, what is the main benefit of Zyncro in terms of productivity?

    In our case, the benefit is two-fold. As I said before, there are other relatively open internal communication tools, but they are complex in terms of managing user authentication. The problem is we often need to include new users flexibly within the organization and also external users. In addition, we need to be able to give those external users access to specific once-off information, without having to register them on the system, all in a secure, easy manner.

    Another of the things that attracted me about Zyncro is its feature for downloading the latest documentation on the cloud at any given time. It’s like a snapshot of your entire work documents.

    How about your company? How is information managed and structured? How do you work as a group? If you would like to improve information management, productivity and collaborative work, now is the time to implement an Enterprise Social Network. Try Zyncro for free!

     

     
  • Eirene Ramos 9:00 am on January 14, 2013 Permalink | Reply
    Tags: , , , interview   

    Alejandro Formanchuk: “Enterprise Social Networks are synonymous to multiplication within organizations” 

    Estimated reading time + video: 4 minutes

    One of the experts on Internal Communication 2.0 processes in South America is Alejandro Formanchuk. Someone who awakens the collaborative and innovative spirit wherever he goes and who firmly believes in the improvement of organizations through the evolution of their corporate culture towards a social corporate culture.

    Alejandro shared his opinion of Enterprise Social Networks with us, and today we would like to show you this video of the interview:

    Zyncro would like to thank Alejandro for sharing his opinion.

    Does what Formanchuk talk about in the interview sound familiar? Would you like to start an innovative evolution process for your company? Try out Zyncro for free!

     

     
  • Patricia Fernandez Carrelo 9:00 am on December 12, 2012 Permalink | Reply
    Tags: , Grupo Paladium, hotels 2.0, interview, ,   

    José Luís Alcoba: “Flexibility and usability were decisive in our decision to implement Zyncro” 

    Estimated reading time: 6 minutes

    Today we’d like to share with you the interview with José Luís Alcoba Quiroga, project manager responsible for implementing Zyncro in the Fiesta Hotel Group, in which he tells us about the benefits for his company of having an Enterprise Social Network for its more than 1,000 hotel employees located across Europe and Latin America.

    This is the first in a series of interviews that we’ll publish over the next few months. We hope they will be useful for clarifying concepts relating to Enterprise Social Networks.

     

    How did the need to implement an Enterprise Social Network arise?

    The initial situation started about 4 years ago due to the geographic dispersion and fragmentation of the group’s companies. Information was scattered among different mailing lists, and email acted as an information island. This made it difficult to incorporate new employees in the company, and establish an overall vision of the situation of projects due to a lack of continuity in the line of argument in the resulting conversations.

    What was the first solution you implemented?

    Initially the company adopted a solution from a US-based provider. However it had a very limited support and maintenance service and didn’t seem to address the client’s needs. The Fiesta Hotel Group’s need to focus on social software and enterprise social networks was driven from the IT systems department.

    Then Zyncro came ‘on the scene’. What made you decide to change your approach?

    After an exhaustive evaluation process carried out by the IT department using concept tests and analyzing a significant number of requirements found in the evaluation tables, the team opted for Zyncro for functional reasons, due to the provider’s flexibility and the solution’s usability. Apart from the solution’s functional aspects, economic aspects and the Fiesta Hotel Group’s corporate culture towards a Software as a Service model helped the decision.

    How did you implement the Enterprise Social Network?

    Rollout of Zyncro affected approximately 1,000 users within the organization, meaning a communication plan was carried out to inform employees of the goals of the new platform, providing detailed documentation and holding training sessions. Today, key users in the company act as project leaders, uploading documentation, creating a collaboration space in their department and inviting the team, however it is important to highlight that within these teams, there is complete freedom to create new groups.

    What was the most significant result for you?

    The impact that Zyncro has had on the organization has been very significant, despite there being users from different generations. It has made information exchange and knowledge generation easier in geographically scattered teams.

    What were the key factors in implementing Zyncro in the group?

    The key factors to success in the implementation and use of Zyncro have been the solution’s ease of use, the proximity and flexibility of the provider in dealing with the company’s requirements, our corporate culture and the continuous monitoring of the initiative by the IT department and user areas.

    What position does the project hold among your priorities now?

    The strategic importance of this initiative and the implementation priority in the IT project portfolio is high. Usage of the solution continues to be extended throughout the organization and beyond, sharing documentation with suppliers and strategic partners.

    In a few words, how would you rate the ROI?

    From the company’s viewpoint, the benefits obtained from implementation widely compensate the investment cost, especially over the medium-long term. However, it is important to note that despite it not being a high investment in software, the internal cost of implementation has proved to be high due to the dedication required from users. Although the ROI has not been measured formally, using Zyncro has had a highly positive impact in economic, strategic, and operational terms.

    So, what about your company? Are you considering implementing a productivity and internal communication improvement system? Try out Zyncro for free!

     

     
  • Eirene Ramos 9:00 am on November 26, 2012 Permalink | Reply
    Tags: , , , interview   

    Xavier Verdaguer: Enterprise Social Networks are useful, effective and fun (interview) 

    Estimated reading time + video: 3 minutes

    As part of our series of interviews with executives and business people, today we bring you the interview with Xavier Verdaguer, a serial entrepreneur who has founded several technology innovation companies, including the Imagine Creativity Center that generates innovative ideas, with projects in Barcelona and Silicon Valley.

    Xavier talks to us about the importance of every collaborator in the company being able to work sharing information, knowledge and socializing with other members of the organization. Here you have the full interview:

    Thank you for sharing your ideas with us Xavier! What about your organization? Have you begun innovation processes such as the implementation of an Enterprise Social Network? Try it out, and let us know what you think! ;)

     

     
  • ZyncroBlog 9:00 am on August 31, 2012 Permalink | Reply
    Tags: , , , interview,   

    Zyncro interviews Laia Congost: knowledge is there in the teams 

    Estimated reading time + video: 4 minutes

    Today we’re bringing you the interview we held with Laia Congost, Marketing and Communication Manager at Contact Center Institute. Contact Center Institute has been implementing Enterprise Social Networks in Customer Service teams for almost two years, creating the new concept of “Social Contact Centers.”

    In this interview, Laia tells us about the importance of Enterprise Social Networks for managing knowledge in teams within the company. We’ll leave you with the video:

    Thanks, Laia! Contact Center Institute is a good example of team and people management 2.0. Has your Customer Service team seen the benefits of corporate communication and collaboration with Zyncro?

     

     
    • Business Networks 8:12 am on October 8, 2012 Permalink | Reply

      Thanks for providing the information about importance of Enterprise Social Networks for managing knowledge in teams within the company. Informative video. Thanks for sharing.

  • ZyncroBlog 9:00 am on August 2, 2012 Permalink | Reply
    Tags: , , , , interview,   

    Zyncro interviews Alicia Pomares: we need to lose our fear of Enterprise Social Networks 

    Estimated reading time + video: 5 minutes

    On this occasion, we are happy to bring you an interview with Alicia Pomares, partner and director of Humannova, a HR consultancy firm that works to encourage innovation in companies and implement Enterprise Social Networks, managing the organizational transformation. This interview is different to the previous ones we have brought you as it represents the flip side of the coin: it’s not about a company with an innovative spirit that is evolving towards the 2.0 world recounting its experiences or opinions, rather it is about an organization that battles to infuse companies with that social spirit and implement 2.0 systems, such as Enterprise Social Networks, that make companies a more effective, collaborative and social workplace. We’ll leave you with Alicia:

    It’s been a pleasure, Alicia! Thanks for the interview and for continuing to battle to ensure companies leave behind their fear of losing control Goodbye fear, hello Enterprise Social Networks!! :-)

     

     
  • ZyncroBlog 9:00 am on July 30, 2012 Permalink | Reply
    Tags: , , , interview   

    Zyncro interviews Eva Collado Durán: The 2.0 world has arrived and it’s here to stay 

    Estimated reading time + video: 4 minutes

    Today we’d like to give you the interview we held with Venca. Eva came to visit us at the offices of Zyncro in Barcelona some days ago and the whole team were impressed by her enthusiasm and professionalism. Eva is a key example of a digital influencer. In a short time, she has built herself a social profile and become an authentic ambassador for her company.

    In the interview, Eva told us how she is implementing an Enterprise Social Network at Venca, where they see this tool as an internal space where employees can share from ideas to documents, enabling them to save time in meetings, and be more reactive in a short time. We’ll leave you with the video:

    It has been a pleasure to share this moment with you, Eva, many thanks! As she says herself, “We are going to do away with anything that could hold us back and go in for social communication.;)

     

     
  • Joe Zyncro 9:00 am on July 26, 2012 Permalink | Reply
    Tags: , , , interview,   

    An entrepreneur needs much enthusiasm, passion and many hours work to succeed 

    Estimated reading time: 10 minutes

    Editor’s note: This article is part of an interview that the team of Eureka-Startups, a platform specialized in communicating internet startups, projects and businesses from entrepreneurs, held with Dídac Lee, president and founder of Zyncro. The Eureka-Startups platform has a section called #Arquímedes, where it interviews different entrepreneurs who recount their entrepreneurial background and experiences. Today we thought we’d include this interview in our ZyncroBlog so all our readers can discover a little bit more about Dídac’s experience as an entrepreneur and the first steps of Zyncro. From all of us at Zyncro, congratulations to those in charge at Eureka-Startups for supporting and spreading the word about entrepreneurs!

    Dear Dídac, first of all, thank you for agreeing to this interview in order to help other entrepreneurs out on some basic issues when developing and launching a startup. You have been and continue to operate as an entrepreneur, which you combine with your role as investor. Let’s look at your background:

    What is your educational background?

    To date, I hold studies in IT Engineering, a post-graduate degree in Business Management and a PDG from the IESE. But when I started out as a entrepreneur, I was studying IT Engineering, which I left after the third year.

    Where did you work before starting out on your own?

    In my parent’s restaurant in Figueres. I started my first project as an entrepreneur at 21 and until then, I had been studying. I also did an internship in a management IT company in Figueres.

    What encouraged or drove you to becoming an entrepreneur?

    The desire to do something interesting, something that motivated me. I dreamed about creating innovative products that would sell around the world. And so it was!

    A few days ago we posted about Zyncro as #Eureka. Let’s look a bit more about this:

    How did the idea arise and how did you detect the business opportunity?

    For many years I had seen that collaborative work wasn’t efficient. Intranets, designed to solve this problem, apart from being expensive and difficult to implement, had a low usage, yet even my mother uses Facebook.

    What was the evolution of the idea? Have there been many changes?

    A lot. We made various attempts and many changes over the last 8 years to get to where Zyncro is today. Always basing myself on the vision of creating an intranet that is easy to use and rollout, I started out in 2003 with a solution that leveraged email and web. It was a total failure. Then we tried to create a file manager (like Dropbox, but a corporate version) with online backup, a synchronizer and several other functionalities, until finally creating the social layer on which the file and group manager of the current Zyncro 3.4 is based today.

    Who are your partners and who makes up the founding team? What are their roles?

    For me, an innovative startup requires two major parts: the product and sales. I developed the product with my team that has been with me since the start. And Lluís Font developed the sales, creating an extraordinary team.

    A few months ago you launched an excellent initiative within Zyncro: the “Zyncro Developers’ Challenge”, which we are sure will help many entrepreneurs. Can you tell us a bit about it?

    Zyncro is a company with a strong entrepreneurial DNA. Our vision is that Zyncro is a development platform on which vertical solutions can be created, and that is what we hope to achieve with the Zyncro Developers’ Challenge.

    In all our interviews, we ask a round of questions on what looking for investment has been like. In your case, as an investor:

    What homework do entrepreneurs need to have done when they come to see you?

    I don’t see myself as an investor, more as an entrepreneur. When an entrepreneur visits an investor, I think it is essential that they are capable of explaining clearly and simply what the market problem is, what the size of the market is, their product/solution, what differences them from the competition, what their 12-month plan is, and most importantly, they need to be capable of getting a winning team. Although there may be risk, investors want evidence in form of experience and the team’s commitment, sales, pre-sales, etc.

    What errors do they comment most?

    I can’t answer you that in general, but I can tell you the most common errors I’ve made. The first one is going to the investor without having prepared. Then, not being able to listen with humility to what they are saying to you in order to take it in and apply corrective measures, and third, being able to attract top-level talent to the team. If you can’t incorporate people who think outside the box in your project, you are going to having difficulties in convincing an investor.

    What are the aspects you value most about a project?

    The team. For their ability to work, their humility, their enthusiasm and great comradery, in other words, good people good, as a friend of mine says.

    In your time as entrepreneur:

    What are the main obstacles you have had to overcome?

    Loneliness and the lack of understanding. Especially at the start, when there were no support initiatives for entrepreneurs, and socially it wasn’t as fashionable as it is today. Everyone who innovates finds themselves in unknown territory, and if they start from zero, they probably don’t have any contacts, any money or experience. I needed much enthusiasm, passion and hours of work to succeed.

    We’re sure that along your way you’ve made some mistakes. If so, can you tell us about one of them that may be a lesson to other entrepreneurs?

    First, I should say that making mistakes is inevitable, and it’s the best university. From every mistake, I’ve learnt a lesson, and that’s important for me. I’d say that one of the main errors was 5 years down the road with the first project. We had customers, created several projects that we operating quite well, and became too settled. We started to develop in the lab and we forgot that “truth is out there”, as Fox Mulder says. The Dotcom crisis hit and we had to get out and sell. Since then, I’ve never forgotten that the most important thing is to listen to the market, to the customers. If you don’t know what they think or what they need, you can invent but you can’t innovate.

    What tips would you give an entrepreneur that is starting out?

    The truth is I don’t like giving advice, I prefer to talk about the lessons I’ve learned over the years creating startups. If I had to give one, it would be to go to YouTube and enter “entrepreneur” and you’ll find an endless wealth of tips for startups in any area you want.

     
  • Mila Nikolova 9:00 am on July 23, 2012 Permalink | Reply
    Tags: , interview, ,   

    Zyncro interviews Christian Kuhna: Enterprise Social Networks are true learning platforms 

    Estimated reading time + video: 4 minutes

    Today we’ve got an interview for you that we conducted with Christian Kuhna from Adidas when we participated in the event Advanced Intranet and Portals 2012 in Amsterdam. Christian works in the Human Resources department at Adidas where he is responsible of Future Learning, which includes developing a social intranet and the “Adidas Group University”.

    Christian shared his vision on Enterprise Social Networks with us, in which we highlight that businesses need to strongly commit to their implementation, involving all generations of the organization in the process, so that no one is left out of the company’s social evolution. In fact, at Adidas they think that Enterprise Social Networks need to become a true learning platform for the entire organization: building on collaboration, knowledge management, providing everyone with access to whatever they need at the right time and at the right place across any device. We’ll let Christian tell you more in his own words:

    Thanks for talking with us, Christian! It was a pleasure to hear your vision of social learning through an Enterprise Social Network ;)

     

     
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