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  • Joe Zyncro 9:00 am on September 9, 2013 Permalink | Reply
    Tags: interviews, , ,   

    Use of Enterprise Social Networks: centralized access to corporate knowledge 

    Estimated reading time: 3 minutes

    Editor’s note: Today we continue expanding on the posts in which we ask members of the team what uses they see when it comes to Enterprise Social Networks. We have heard from Joan Villalta, VP of Product Management at Zyncro, and from Agustin Bosso, Product Manager, and today we will be speaking to Ana Fernandez, VP of Sales for Spain and Latin America.

    Do you remember that saying, “the king is dead, long live the king,”? It was a ritual exclamation made to the townspeople to announce the coming of a new successor to the monarchy. I would use it to describe what is currently happening with communication and collaboration tools in the business world. The traditional intranet is dead because its static content is no longer of use and doesn’t contribute towards collaboration or the exchange of information at the heart of the organisation. Nonetheless, companies still need this type of tool that allow its employees have a space in which they can easily create and share fast and accessible ideas and information.

    (More …)

  • Joe Zyncro 9:00 am on August 21, 2013 Permalink | Reply
    Tags: interviews, , ,   

    Use of Enterprise Social Networks: Going from speech to conversation in companies 

    Editor’s note: We continue by sharing some of the ideas from members of our team about what use they see for Enterprise Social Networks in companies in this series of the blog. After asking Joan Villalta, VP Product Zyncro, today we asked Agustín Bosso, Project Manager at Zyncro. This is what he replied.

    In 1999 four authors from different companies took advantage of the “new” internetwork of networks and wrote the Cluetrain Manifesto, which established the bases for what would become social networks. The authors wrote that network technology, used until then only for displaying information, could enable dialog, without any change in technology but rather a change in mindset. Information could flow quickly in all directions.

    This conversation that has been happening at a private and personal level in social networks for many years is now starting to be transferred to the business world. For me, the question isn’t “What are social networks in the company for?” rather “How did we survive until without this?” We are faced with a change of a similar magnitude as the appearance of the telephone.

    Today companies have the capacity to document and manage all the information they generate, without losing anything in the process. And more importantly, not just documental information but the information people create, innovate and discover by working in the company. The facts? I can say that in a screen showing 5 minutes of corporate feed I learn a lot more about what’s happening in the company than I do after reading 3 hours of email. I don’t need to do any complex ROI calculations to realize that!

    Agustín Bosso is Product Manager at Zyncro. His relationship with the company dates back to its origins. He worked as a developer in several projects of the Inspirit group, but specifically asked for a transfer to Zyncro when it started to develop his line of passion: social networks and their practical uses. His personal goal in Zyncro is to be the nexus between technical culture that aids information and the business world. His motto is that we should never lose sight of what IT is: automated information.

  • Joe Zyncro 9:00 am on August 14, 2013 Permalink | Reply
    Tags: interviews, , ,   

    Uses of Enterprise Social Networks: Socializing knowledge 

    Estimated reading time: 2 minutes

    Editor’s note: At Zyncro we always talk about the need to share knowledge in organizations and for that reason, we’ve been driven to start this series of posts on the blog. With it, we will share with you some of the ideas from the members of team on what use they see for Enterprise Social Networks in companies. We’ve started by asking Joan Villalta and this is what he has responded. We hope you find it interesting! 😉

    Concern about managing how knowledge is spread among a group of people is nothing new. Town criers at the medieval courts and in towns, public announcements, notes, newspapers, radios, televisions, emails, distribution lists, internet.

    And what about companies? Organizations 1.0 resign themselves to posting information and hoping employees will find it. They manage, to a greater or lesser degree, to transfer some knowledge. But that transfer is limited, and often subject to purely individual skills, motivations, and interests.

    Enterprise Social Networks socialize knowledge. In fact, it doesn’t matter if you search for information actively or not. Mostly the people themselves with whom you work push that information towards you . Who better than your department co-workers, colleagues in your project, group or water-cooler buddies to let you know about whatever might have escaped your ‘radar’?

    Joan Villalta is Vice-President of Producto at Zyncro. His career is linked with IT since 1988, where he has participated intensively both in commercializing product design in innovative companies like NTRglobal, Panda Software or more recently, Addfleet.

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