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  • Raúl González García 10:36 am on January 16, 2014 Permalink | Reply
    Tags: , , company social network, , , , , Intranet 2.0   

    Change Management for Implementing an Enterprise Social Network in Your Organization 

    Estimated Reading Time: 8 minutes

    Photo Change Management for Implementing an Enterprise Social Network in Your Organization

    Implementing a collaboration and communication tool as useful as an Enterprise Social Network entails a certain change of mentality and organizational culture. And all change must be managed in order to display all of its transformation potential. 

    Managing change consists of utilizing a method of maps, indicating the path to the desired goal. One of the most simple and easy methods based in the principles of Change Leadership developed by John Kotter, consultant and professor at the Harvard Business School.

    This author investigated change processes in a multitude of organizations of all sizes, and he identified the phases, challenges, the most common errors and main factors of success in organizational change processes. 

    Kotter presented a very practical model of change, that consists of eight steps every organization should cover in order to manage any change in an effective manner. 

    1. Create a sense of urgency.

    This consists of making the people involved to see that change is necessary, important and positive. What will happen with our organization in the near future, if we do not implement an Enterprise Social Network now, in an era in which there is a progressive and rapid digitization of all sectors? Don’t just give a mere rational explication, because people don’t change with rational arguments. Rather, make them see and feel the need of change. In order to be effective, the message should include a 20% sense of negativity (the consequences of not changing, such as losing competitiveness as an organization, or becoming obsolete as professionals). And an 80% sense of positivity (important consequences and the positives of change, including more effective communication, or development posed to the people involved to acquire digital skills, etc.). (More …)

     
  • Denisse Caballero 9:00 am on October 29, 2013 Permalink | Reply
    Tags: , , , , , Intranet 2.0,   

    Enterprise Social Networks Facing the year 2014 

    Estimated reading time: 4 minutes

    We begin with facts. According to McKinsey, through the use of enterprise networks, employee productivity will increase by 25%, since presently they dedicate 28% of their time reading, writing and responding to emails, which is equivalent to about 13 hours a week.  Other activities in which company members invest more of their time are searching for information, communication, and internal collaboration.

    It is expected that by 2014, Enterprise Social Networks will be present in 20% of companies and they will sustain a rapid growth during the next years, whereby I will present some measurable benefits that they can bring to businesses:

    1. Higher productivity, collaboration and engagement (it is easy and fast to share photos, videos, files and much more without heavy problems)
    2. Focus on human talent (clients and employees)
    3. Cost reduction
    4. Internal communication improvement (put a face to email)
    5. Shared document creation
    6. Facilitate decision making
    7. Increase in teamwork and corporate culture improvement

    Frequently we find on the web great quantities of social networks that are used by companies to keep its employees abreast of important information, organizing meetings, sharing editable documents and even conversing. However, the use of such networks or even email as an organizational communication medium represents various disadvantages at the company level that throughout the company do not work, nor are effective. What will happen in 2014? Companies will probably wager to privacy.   (More …)

     
  • Matthieu Pinauldt 9:00 am on June 11, 2013 Permalink | Reply
    Tags: , , , , , , Intranet 2.0, , ,   

    [Whitepaper] Why implement an Enterprise Social Network? 

    Estimated reading time: 4 minutes

    Do you think that your company is fine as is and doesn’t need a change in communications and employee collaboration yet? You’ve heard of Enterprise Social Networks, but still haven’t got a clear idea of the benefits they could bring to your company?

    We’d like to present this whitepaper in which we unveil 10 reasons why you should implement an Enterprise Social Network to encourage collaboration, communication and productivity and performance in your company.

    When you finish reading it, your only question will be how do I start to roll out an Enterprise Social Network in my organization. Don’t worry, we’ve got that covered! We have another whitepaper in which we explain how to convince top management in your company and take those first important steps.

    Download the manual and discover 10 great reasons why you should implement an Enterprise Social Network.

    Enterprise Social Networks are now part of the leading tools integrated by businesses. Deloitte predicts that by the end of 2013 90% of the Fortune 500 companies will have implemented and Enterprise Social Network.

    We know that the road towards the Enterprise 2.0 involves a change both in culture and processes, and that’s not always easy. Our mission is to help organizations take that step and achieve their maximum potential through the use of social technology applied in business environments.

    In this document you’ll find 10 great reasons why to implement an Enterprise Social Network in your organization.

    1. It will help you align your company’s culture
    2. It improves your processes
    3. It favors the exchange of knowledge and skills
    4. It optimizes knowledge management
    5. It motivates teams
    6. It encourages innovation
    7. It brings you closer to your employees
    8. It enhances mobility
    9. It can be connected to the other tools used in your company and can structure the flow of information in a single activity feed
    10. It increases profitability

    Download the whitepaper and discover the benefits of becoming a social enterprise.

    After reading it, if you need help in implementing your project, contact us and we will help you ensure that it is a complete success. Write to us at sales (@) zyncro.com.

    Matthieu Pinauldt (@mattpinauldt) is Regional Marketing Manager at Zyncro. After several experiences in major enterprises and becoming a business owner, he joined the Zyncro team to help develop the brand internationally. He specializes in innovation and holds a Master’s degree in Technology and Innovation Management from the Université Paris Dauphine, in conjunction with ENS Cachan and Mines Paritech.

     
  • Sonia Ruiz 9:00 am on March 22, 2013 Permalink | Reply
    Tags: , , , , , Intranet 2.0, , ,   

    [Whitepaper] Keys to convincing your director to implement an enterprise social network 

    Estimated reading time: 3 minutes

    You know all the benefits of implementing an Enterprise Social Network in your company…

    but you’re not sure how to convince your boss?

    Well, you’re in luck! Because today we are delighted to present the collaborative whitepaper by PrideCom and Zyncro with the key arguments for convincing management to incorporate an enterprise social network.

    This methodology is the first in a full series of reports that we will present over the coming months from Zyncro, your Enterprise Social Network, and PrideCom, the first Internal Communication 2.0 agency in Spain and one of the pioneers worldwide.

    In this whitepaper, you will find:

    1. Tips for approaching the internal sale phase of the project, with a special focus on how to argument the strategic objectives and benefits that it will bring the organization
    2. An exhaustive TO-DO list so nothing is left out
    3. A list of the myths that you will have to face, as well as their counter-arguments so that you leave no room for doubt.

    If you follow the steps we give you, we’re sure your boss will end up saying: When do we start?

    Download the whitepaper and become one of the first to get the best tool for selling a social project internally: Zyncro & PrideCom Thinking about implementing an enterprise social network, but not sure how to convince your boss?

    If after reading it you think you need some support in building arguments adapted to your organization, don’t hesitate to contact us and we will help you to make your internal sale a success. Write to us at: fans (@) pridecom.es and we will look at your case in more detail.

    Thanks to Zyncro’s experience with its customers and PrideCom’s expertise in cultural transformation, we will publish the essential methodological guidelines to make implementation of your Enterprise Social Network a complete success.

    Start by downloading the whitepaper and continue by putting your ideas into practice. You’ll soon see the results :-)

    “Social attitude has an impact on your income statement”. So we need to present the impact that a digitalization project can have on business to management if we want them to buy in. This way, if you are thinking about embarking on a digital transformation initiative in your company, this whitepaper is perfect for you. It contains practical advice to approach the influence phase with management, an exhaustive TO-DO list so that nothing is left out, and a list of myths that we usually find in companies that will help you to structure your own arguments for internal sale.

    With this document, you will save the first stage in adopting a social project… and in a second stage you’ll have the challenge of converting your boss into a SuperCo leader, but more about that in another episode.

    What are you waiting for? Click here to download the whitepaper: Thinking about implementing an enterprise social network, but not sure how to convince your boss?

    Sonia Ruiz Moreno (@soniaruizmoreno) has more than 12 years’ experience in Corporate Communication in multinational environments. She is founder of PrideCom, the first Internal Communication 2.0 agency. Master’s in Corporate Communication from the Université de Lille III in France, degree in Journalism from the Universidad Complutense de Madrid, and member of the Internal Communication Board of DIRCOM. Speaker and lecturer at several business schools on Internal Communication 2.0

     

     
  • Eirene Ramos 9:00 am on May 15, 2012 Permalink | Reply
    Tags: , , , Intranet 2.0,   

    Towards Social Intranets and Enterprise Social Networks: Advanced Intranets & Portals 2012 

    Estimated reading time: 3 minutes

    On May 31 and June 1, Amsterdam will host the third annual congress on intranets: Advanced Intranets & Portals 2012. At a time where the disappearance of the intranet as we know it is being questioned, where Forrester studies indicate that 50% of companies will invest in social business in 2012, intranets need to evolve to become faster, more intelligent, more sophisticated and above all, more social in order to stay in touch with the changing needs and habits of companies and their employees.

    With this premise, Zyncro will be present and participate in Advanced Intranets & Portals 2012 on May 31: our CEO, Lluís Font, will present the enterprise social network, focusing on its main characteristics and components, benefits and solutions: Corporate Activity Stream, document management, workflow 2.0, integration with external social media applications, etc. Furthermore, he will illustrate the ROI of Enterprise Social Networks and some Zyncro success stories.

    What is Advanced Intranets & Portals 2012?

    This event is designed to give an exclusive insight from leading practitioners who have extensive credentials in creating, using and implementing intranets, and who share their knowledge and experience on the key trends in this field for 2012: from social intranets, enterprise social networks, and the increase in use of smartphones, to brainstorming, personalization and knowledge management within companies. In short, all the key issues affecting intranet professionals will be discussed during the intensive and interactive 2-day conference.

    Where and when is it happening?

    Advanced & Intranet Portals 2012 will take place on May 31 and June 1 at Mövenpick Hotel Amsterdam City Centre, Amsterdam.

    Who is it aimed at?

    Mainly at executives and middle management who are interested in discovering the current intranet trends, sharing their opinions and solving their doubts with the best professionals in the sector, as well as being a meeting point for networking.

    What will be discussed?

    Participating in this congress means sharing issues like:

    Overcoming organizational, cultural and operational barriers to transform your intranet into a more social tool.

    Successfully implementing a mobile intranet, creating added value, capturing the attention of those customers traditionally beyond your reach.

    • Creating an in-house platform for generating and managing ideas and fostering collaboration and creativity among employees.

    • Providing a user-centric experience to maximize participation and ensure success.

    For more information, you can download program for Advanced & Intranet Portals 2012.

    Does your company use an intranet? Do you find you have one but your employees don’t use it? Feel like the moment has come for that tool to evolve towards a more social one? Download the registration form and exchange ideas on the evolution of the intranet with Zyncro and other world experts! See you in Amsterdam :)


     
  • Mila Nikolova 10:00 am on April 13, 2012 Permalink | Reply
    Tags: Berlin, , , Germany, , Intranet 2.0   

    Zyncro will be also at Intra.NET Reloaded, Berlin April 17–18 

    Estimated reading time: 4 minutes

    Following the success of ComunicaME A Coruña, next week Zyncro has the pleasure of participating in one of the leading international events on the new wave of private work environments for enterprises: Intra.NET Reloaded, Berlin, April 17–18.

    The list of speakers includes, together with our CEO Lluís Font, Bill Johnston, Director of the Dell Global Online Community, Robert E. Libbey, Senior Director of Global Colleague Communications at Pfizer, Kevin Jones, Social Media Strategies Consultant at NASA, and Jonathan Philips, Global Digital Communications Manager at Coca-Cola. As always, we’ll be in good company 😉

    For two days in a downtown hotel in Berlin, participants will discuss the latests trends, strategic approaches and challenges to the management of complex intranets and employee portals, products that form the backdrop of a rapidly changing digital environment. Some of the topics that will be covered include intranet “findability” and availability, digital workplaces, intranet usability, user adoption rate, Intranet governance, collaboration excellence, employee engagement, mobile applications, the use of social software, non-silo knowledge management or managing the information overload, among others. Twenty different cases will be presented and there will be icebreaker round tables, morning sessions and networking breaks in the Intra.NET World Café.

    At Zyncro, we are first-hand witnesses to the growing interest in collaboration tools in general and the possibilities of integrating other systems in an easy-to-use social space. Any Social Intranet or Enterprise Social Network roadmap must take into account the current reality of enterprises, their current practices and vision for the future, combining clear set of objectives with tangible business benefits. Previous tools were unable deliver concrete examples of the ROI of implementation to senior management. However, now we are witnessing a significant change in this area, thanks to the introduction of measurable metrics on which many studies have been performed on workplace productivity.

    This event will look at these trends and much more… and Zyncro once again will be an active participant in this forum of innovation. Berlin here we come!

    For more information on the event: http://intra-net.we-conect.com/

     

     
  • josep vilajoana 1:12 pm on January 9, 2012 Permalink | Reply
    Tags: , , , , Intranet 2.0, ,   

    Enterprise Social Networks: crazes, trends and needs 

    Estimated reading time: 4 minutes

    Editor’s note: Josep Vilajoana Celaya is Dean of the Col·legi Oficial de Psicòlegs de Catalunya (Official College of Psychologists of Catalonia), an institution that has just implemented its own enterprise social network. He has been kind enough to write this post for our ZyncroBlog. Thanks, Josep, for your contribution!

    We follow trends and at the same time, we treat them with certain distain, dubbing them as “simply a craze”. Generally speaking, companies are late in joining the trends. However, any company that gets in on the bottom floor and is one of the first to sign up for what later becomes a major trend possesses a major source of differentiation, something that many others struggle tool and nail to achieve.

    Enterprise social networks seemed to be a craze at first, but now we can see that they are here to stay and companies are starting to consider incorporating them in their internal management systems. Statistics seem to indicate that up until now, only major corporations were experimenting with the idea. But what can we learn from them? Well, the usual idea: anything that addresses a real need has greater possibilities of lasting over time, at least until a new innovation covers that need or the market evolves, making that need vanish.

    Possibly, due to needs, the environment that we now call “Social Networks” will be reorganized shortly. Now tools have been merged, with purposes as different as those sought with walls, microblogging, blogs, wikis, and even instant messaging, chats, video conferences, that undoubtedly were not created as networks initially, but that help to improve relationships.

    One of the key points for the success of an enterprise social network lies in having tools that focus on a specific goal, an aim that should be measurable and aligned with the organization’s objectives and strategies.

    There’s much debate regarding the importance of anonymity when this should equally respond to the characteristics of use made of the networks. In some cases, anonymity may be necessary. However, on the other hand, if the purpose is to generate innovative ideas, more than likely in most of these cases, such anonymity is an obstacle and those that use enterprise social networks for this purpose would prefer that the whole organization, even those beyond its walls, knew who the author of the idea is.

    At Col·legi Oficial de Psicòlegs de Catalunya, we’ve made a firm committment to combining ideas, and encouraging innovation and relationships through our enterprise social network. There, different sections of our association can discover the evolution in Society’s needs in real time, suggest solutions, investigate and innovate together and of course, communicate the results of their work to the rest of the community. In short, an enterprise social network is a space for relationships, leading to promote knowledge transfer.

    Now more than ever, sharing what you know is key to quickly adapting to changes.

     

     
  • Carlos del Pozo 10:36 am on December 9, 2011 Permalink | Reply
    Tags: , , , Intranet 2.0, , ,   

    Zyncro Customization: Corporate image 

    Estimated reading time: 4 minutes

    How do I get my company to identify with Zyncro as their Social Network?

    Start customizing the interface with your logo and corporate colors!

    When creating your organization in Zyncro, the first step your admin needs to do is to define the corporate image. This option is found in the Administration Panel > Corporate image.

    Zyncros graphic customization options

    1. Your company’s logo

    First you need to upload to Zyncro the image (we recommend using a transparent .png) that will be used as a logotype for your organization and that will appear in the top left corner of the header.

    The size is limited to a maximum of 250 pixels wide by 40 pixels high. If it is any bigger than this, the image will be resized.

    2. Header background color

    If you click on the square icon, you can select the color to appear in the header, which is always shown at the top of the screen. If you want define a more precise color tone, you can also edit it using the RGB color model.

    3. Header text color

    Just like the previous option, you can also edit the color of the texts that appear above the header (Help, Language, First and Last Names of the user, Departaments, etc.).

    We recommend you use the corporate colors and combine them in such a way that they are easy to read and attractive for users, taking into account that it’s a web environment.

    Each time you change the logo and the colors in the header, you can preview the changes to check the end result before saving the layout.

    4. Customize the subdomain of the organization and the login page

    Apart from the interface colors, Zyncro contains an option to customize the URL from which organization users can access their corporate Zyncro.

    The default URL for accessing Zyncro is: https://my.zyncro.com/, but from this screen you can configure the URL of your Zyncro, using “https://MYCOMPANY.zyncro.com” instead of “my.zyncro.com”.

    To do this, just enter the name of your organization or any other term you want that can be used as a URL in the corresponding text box.

    If you have changed the image and corporate colors of your Zyncro as well as the subdomain , when you access your customized URL, a login page with your own corporate image will appear.

    This is the login page for our company, Zyncro Tech:

    5. Hide Zyncro links and logos in Zlinks

    Finally, there is also an option to hide the “Zyncro” name in links and logos within Zlinks.

    After making any changes, don’t forget to press “Save”!

    Customize your Zyncro appearance and apply your brand image to your Social Network.
    Win your employees over not only with its content… but also with its design!

     

     
  • Patricia Fernandez Carrelo 10:48 am on November 23, 2011 Permalink | Reply
    Tags: , , , Intranet 2.0,   

    The Digital Workplace 

    Estimated reading time: 3 minutes

    As we announced at the time, the Internal Socia Media Forum took place in Madrid on November 3–4, in which Lluís Font represented Zyncro as speaker with other well known brands such as Alcatel-Lucent, Save the Children or BT.

    The keynote speech given by Alcatel-Lucent covered a very interesting concept associated both with digital area and the social environment in the company: “The Digital Workplace“. As you can see in the next image, the new intranet concept is build on:

    a reference environment + a space for collaboration + a social space in constant movement

    Zyncro offers all these components using elements like:

    • a “corporate newsfeed” to inform the whole organization about important news
    • a collaborative document management environment
    • or a social setting with microblogging and a Likes button

    and much more…

    Top consultancy firms have highlighted this trend as the path that will be followed by all companies in the upcoming years. And world leading IT organizations like Gartner already consider Zyncro to be one of the leading providers of social software.

    Business are social just like workplaces. The digital workplace is already a reality.
    Get involved!


     
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