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  • Sara Jurado 9:00 am on June 3, 2013 Permalink | Reply
    Tags: , , , LinkedIn, , , , professional branding,   

    LinkedIn’s new competency model: networking + personal branding 

    Estimated reading time: 3 minutes

    Some time ago psychologis spoke about the importance of positive reinforcement, but have you ever stopped to think that social networks are just about social reinforcement? They are a way of reaffirming ourselves (what we like, what we know, what we read…), but that was already done in blogs and in the web 1.0.

    Part of the success of microblogging platforms and social networks lies it it enables us to leave our egocentricness and project ourselves towards the world through others (retweets, +1 button); all these ways of sharing our “agreement” are nothing more than a system of reinforcement

    Linkedin started to take advantage of this phenomenon with endorsements of skills and expertise, seeking to encourage interaction among users.

    1. Follows the trend to present information visually.

    2. Aids the process to indicate what you value about a contact. What may represent an advantage in using the tool means a defect for its detractors, as they point out that it will lower the quality of the valuations we make. The risk of a user’s lack of criticism or objectivity will always be there and it is something that HR experts should know how to discriminate.

    3. Prognosis that the next change to be implemented will be a mechanism to quantify the value of the endorsement, establishing the level of real relationship of the professional making the endorsement.

    4. Endorsing an ex co-worker for that quality you appreciated enables you to get back in contact with that person “giving them” something positive without communicating directly, which essentially is practising networking in its nicest form.

    5. It can improve the positioning of a profile, as what is endorsed are tags that we have previously chosen. This means that, apart from helping someone to quickly identify your strong points (being a good personal branding tool), it is also great for SEO.

    Sara Jurado (@sarajuradoBCN) is psychologist specialized in career counseling and social media for professional development, and currently works as counselor in the professional development team at Barcelona Activa.

  • Agustín Bosso 10:00 am on February 29, 2012 Permalink | Reply
    Tags: financial information, Google Alerts, , integration with LinkedIn, , LinkedIn, Pingdom, ,   

    How to integrate Zyncro with just about anything 

    Estimated reading time: 5 minutes

    ZyncroToday I’d like to explain how to integrate the Business microblogging account of Zyncro… with just about anything. Yes, and I mean anything!!!

    Anything that is capable of generating RSS or sending an email can be integrated with Zyncro. So in other words, that means almost all the services that there has been or will be on the Internet, even perhaps the tools you use each day in your company.

    Of course, with Zyncro by using the API, you can develop integrations that go to another level, enabling you to create users, manage groups, send invitations, etc.

    But integration via RSS and email is much easier to integrate with any system quickly.

    Let’s look at some examples of integrations:


    See your LinkedIn feed in Zyncro

    • Select the group in Zyncro which you want to post this information. It can be a group you already share or you can create a new one, just for you, or invite other people. It all depends on who you want to see this LinkedIn information you’ll integrate.
    • Go to http://www.linkedin.com/rssAdmin?display= and generate the RSS of all the updates in your network of contacts.
    • In the Zyncro group, on the sidebar, there’s an option to “Add a feed subscription.” Copy the URL of the RSS you want to integrate there.

    emailSend information by email to Zyncro

    • Create a new user in Zyncro. Give that user the name of the tool you want to integrate and use the logo as the profile photo.
    • Create a group in Zyncro and invite your usual user (and whoever else you want too) to that group.
    • Using the new user you have created, in the group you’ll see an email address on the sidebar to which you can send microblogging messages. The attachments you send will also be uploaded to Zyncro!

    Follow a user in Twitter


    Follow a topic or a hash tag in Twitter

    RSSRead news about a topic from Zyncro

    • In Google News http://news.google.com you can search for news, filter it, configure it by language and many other options to refine the search. When you have finished refining the search and what you see on screen is what you want to see in Zyncro, go to the bottom of the page and you’ll find a button there to generate the RSS.

    Follow what is being said about a topic on the web

    • First in your Google account settings, https://accounts.google.com/b/0/EditUserInfo add the email address of the group, as I explained before. You’ll receive a confirmation email that you’ll see directly on the Zyncro wall, with a link. Click on it to confirm the account.
    • Then in http://www.google.com/alerts generate alerts for the topics you want and configure them so news is sent to the email you have added.


    Financial Information

    Follow the status of your servers

    • Using Pingdom you can monitor the status of any system in your company and see its availability. You can configure it so that you are sent an email any time the service is down. Use the email account of your group to see it in Zyncro. What’s more you can post the graphs generated in AddZyngs.

    SharePointView SharePoint notifications in Zyncro


    Thought of any more examples? There are thousands! Have you seen how easy it is?

    Tell us how you integrate Zyncro in your daily work!


  • Ana Fernández 10:45 am on November 25, 2011 Permalink | Reply
    Tags: , , LinkedIn, , ,   

    Salesperson 2.0 How to work 

    Estimated reading time: 4 minutes

    When I started working some years ago, the evolution of companies or departments was never categorized. The 2.0 concept applied to the business environment arose out of the need for new values when faced with the difficult situations brought about with the recession. Society as a whole demanded a business change and so the Social Networks were born. Some registered and started to try them out to soon realize their major potential.

    As human beings, we have always participated in social networks or groups, to a greater or lesser extent. Villages are an example of a large social network. Everyone always knew what the other was doing and everyone talked about their next-door neighbour.

    I was quick to realize this because my parents are Galician and I would always spend my summers in Galicia, in the village of Quiroga. Quiroga had an unwritten rule in social networking. Everyone would comment on what so-and-so was up to and vice-versa, but by the traditional face-to-face conversation. Over time, this has also transformed. The village gossip has now moved to Facebook, where I can hear all the latest goings on in the village in Barcelona without having to be there. Nowadays, that’s what RRSS are for. Knowledge is transfered, people in different places start to share, collaborate and inform others, and logically, transferring it to the business world, companies are transformed.

    How should a salesperson 2.0 work?

    Faced with this environment, there’s three basic premises that at Zyncro I’ve learned to follow in any social sales 2.0 environment:

    1. A good social salesperson needs to create their own social structure, share knowledge with that network, make potential customers loyal and connect with them. There’s no longer any geographical or time barriers: technology 2.0 enables us all to be connected.
    2. When a salesperson meets a potential customer or starts to work on an account, they not only need to add it to their CRM, they need to generate new contacts in LinkedIn and follow them on Twitter, find them in Google+ and communicate, where appropriate, any advances with that customer or account within the company’s private nework.
    3. The Marketing or Social Media department needs to do the same from the company’s corporate profiles and keep an eye out for news from new contacts.

    It’s a radical change in sales management methodology, as I mentioned in the post Salesperson 2.0: The culture of effort and the Black Swan, we need to be open and willing to accept change, as change is an essential part of our lives… Everything changes.

    Business communication is become more social, and technologies too, CRMs, ERPs and all other business systems. For this reason, from a sales perspective, those systems need to be inter-connected to beat the competition and continue selling. Nowadays, customers don’t come asking for quotations, you need to detect who has a need and convince them that you’re the right solution, so it’s essential that you’re part of the social network of your possible customers and respond to that need. Passive companies will die and active ones will survive. Companies that take advantage of recession to transform emerge reinforced and those that don’t end up going out of business. We have tools to survive recession but we have to want to, or at least accept going through a constant change. We can use LinkedIn, Twitter, Salesforce… but we have to want change. It will make us better. Change is part of our lives and we must accept it, and even, taking it a step further, we must use it to make us better professionals. Those who know how to adapt quickly will come out on top. Darwin’s Law. Darwin applied to the business world.


  • Agustín Bosso 10:10 am on September 12, 2011 Permalink | Reply
    Tags: , , , , LinkedIn, , , , ,   

    Which social networks should an enterprise social network be integrated with? 

    Estimated reading time: 4 minutes

    Zyncro‘s evolution as a product involves a definition phase of requirements for the new functions that will be included in each new version of the application.  Customer and user requests,  the established roadmap for product development, the network and 2.0 environment reality applied to the business environment are all taken into account during the process.

    Bearing these three factors in mind, the next Zyncro evolution, version 3.1, is aimed towards better integration with other social networks from a corporate perspective, among other features.

    The preview of version 3.0, in which the company and departments sections have been developed within the social intranet, will be in line with the connection with the world 2.0 found outside those corporate systems but that still form a part of the complete structure of an organization.

    Given the number of integrations already developed:

    and thanks to the flourish of social networks as a corporate communication channel, here at R&D in Zyncro we feel it is necessary to integrate our platform with new 2.0 channels.  The new integrations in Zyncro version 3.1 will include:

    • Like” button on the microblogging system messages and comments: To maximize participation in the system and evaluate corporate contribution without needing to add new information.
    • Integration with RSS: A standard blog and webpage reading and news exchange format. With this integration, web updates using this system can be published automatically on any work group.
    • Integration with Facebook pages (fan pages): For companies that have this type of page on Facebook and use it as a corporate communication channel as well as a digital marketing tool, they will also be able to publish automatically (without the need for manual intervention) including updates sent to their fans, customers or followers, in an internal work group.

    All of this is largely thanks to the use of ZyncroApps, which allow organization administrators to decide which integrations they want to activate within their internal social network and those that they do not.

    In your opinion, which social networks should be integrated into a corporate social network?  What do you think about our choice of new integrations?  How do you feel about the integration of these environments within a professional and corporate one?

    In a few weeks we will be able to enjoy the new version 3.1, which is more 2.0 than ever…

    Are you ready to be even more interconnected?


  • Agustín Bosso 11:30 am on June 14, 2011 Permalink | Reply
    Tags: , , , LinkedIn, , ,   

    Zyncro and LinkedIn 

    Estimated reading time: 2 minutes

    As you will have seen in the What is Zyncro information graphic, one of the basic functions in our intranet 2.0is the , the People directory.

    In the 2.0 world as well as in the professional environment when talking about a people’s directory, the social network of excellence (or at least one of them) that stands out is LinkedIn, Therefore in order to continue in line with the integration of our product in other applications that can add value and enrich the whole solution, we decided to connect both applications.

    Most of us professionals who regularly use LinkedIn to manage our contacts, gather information about topics of interest or even manage talent within our organisations, initially carry out a good amount of effort in configuring all of the details in our profiles so our reflection upon this was: Why not import our LinkedIn Profile to Zyncro?

    In order to do this, the only thing necessary is for the organisation Administrator to activate the new LinkedIn ZyncroApp and for each user to access the Integration with Linkedin section from their Profile to activate the connection.

    With this simple action, data such as the photograph, the date of birth or the professional experience will transfer over to your Zyncro profile automatically.

    A new relationship between Zyncro and the outside world within business 2.0.

    And much more to come.

  • Patricia Fernandez Carrelo 12:07 pm on April 20, 2011 Permalink | Reply
    Tags: , , , content curator, , , , LinkedIn, , , , , , ,   

    Strategist, community, curator… which one do we have at Zyncro? 

    Estimated reading time: 3 minutes

    Over the last few days there has been much spoken about communication 2.0 in the Zyncro blog, about the new ways to narrate events, about the values that define this type of communication and even about the integration between on and off marketing.

    But at Zyncro we like to talk about the theory as well as the practice, right down to what would be of interest to our readers as a practical case study from which to learn, to discuss not only “what” but also “how“.

    So, after publishing A story about how we use Zyncro, at Zyncro slightly more descriptive than How Twitter Employees Send Their Tweets… ;-))  we would like to explain how we manage the best part of our digital content.

    The strategy we follow at Zyncro basically consists of being present and contributing, and our efforts are distributed as follows:

    To make all of this happen, Zyncro has a team of professionals coordinated ultimately by Lluís Font himself of course :) – that are responsible for these tasks as well as generating high quality content every day, each with their own additional responsibilities.   As Julius Caesar used to say: divide and govern.

    So, in the Zyncrommunity (community created within Zyncro for the exchange of knowledge and experience about the meaning of the 2.0 company), when the question who is the Zyncro “community manager” was asked, it became complicated to answer.  It is difficult to name each of the people that manage these issues.  From our point of view the job titles only provide a face-value and what is important is a person’s performance: their methods, their objectives, their achievements… not so much their job title.

    • At Zyncro we try to talk to our followers, respond to our clients and suggest ideas to them via the social networks and blogs (we are community managers).
    • At Zyncro we aim to keep up to date with new digital marketing strategies and we redirect our own ones in relation to the results (we are social media strategists)
    • At Zyncro we generate and compile knowledge about the 2.0 company: we monitor key terminology, we read and extract knowledge from blogs and LinkedIn groups, select favourites on Twitter… (we are content curators)

    But as a team :).  And I am not saying that we are perfect because I do not think anyone is…  but this is our way of doing it .  What do you think?  Calling Social Media Experts… we await your comments! :)

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