Things have been looking rocky lately for Twitter, as the company failed to meet growth expectations, and Twitter’s CEO Dick Costolo stepped down, leaving the company in the hands of Square founder and CEO Jack Dorsey in the interim. Without the same kind of popular cache as Facebook, or the undeniable force of Google, Twitter needs to reevaluate its strategy to make the kind of gains that’ll keep the company on the radar. But what’ll that look like?
With Dorsey at least temporarily at the helm, many have been hinting at the possibility of a Twitter and Square merger. And, with Square also falling behind in the online payment industry, combining the two might just give both the momentum they need to start grabbing headlines again. As Lior Ronen of Amigobullspoints out, “Both companies could benefit substantially from such a move, in light of their competitive difficulties and business stagnation.” Stagnation’s the enemy of any social media outlet.
Twitter ’s Growth Troubles
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