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  • Ana Asuero 9:00 am on October 1, 2013 Permalink | Reply
    Tags: , , networking events   

    Zyncro joins Intel at the ‘In touch with the future’ event along with companies such as SAP, HP and Fujitsu 

    Estimated reading time: 5 minutes

    Zyncro continues to participate in the most relevant European business technology events providing its vision and experience on corporate collaboration tools. Zyncro is taking part in the event In touch with the future‘ in Stockholm, Paris, Madrid and Munich organized by Intel in various European cities and speaking about how technology is changing the world and the way in which companies work.

    What will be discussed?

    Under the event title, leading companies such as SAP, Fujitsu, HP and Lenovo that have been brought together to reflect upon how technology is changing the way we work and making us more productive.

    Working styles are mutating within this new environment; improved mobility, connectivity and productivity have all become essential factors. And Enterprise Social Networks have been said to be crucial for the needed transformation of organizational business processes.

    (More …)

  • Eirene Ramos 9:00 am on October 23, 2012 Permalink | Reply
    Tags: , , networking events,   

    Lluís Font to participate in XI Acens Cloudstage ‘Cloud and Enterprise Social Networks’ 

    Estimated reading time: 3 minutes

    Today we thought we’d let you know about an interesting event where our CEO Lluís Font will participate as speaker, a ‘must attend’ date for your agenda: Acens Cloudstage.

    What is Acens Cloudstage?

    It is the first event in Spain to cover issues associated with the Cloud as a monthly after-work activity. In just over two hours, renowned figures in the sector (in this case, Lluís Font) present the latest cutting-edge developments and technology in the Cloud.

    Where and when?

    IX Acens Cloudstage will take place on Thursday, October 25 at 6.30 pm at the BBVA Innovation Center, Madrid.

    Who is it aimed at?

    It is aimed at executives, technicians, business people, entrepreneurs and professionals interested in applying cloud technologies in business areas.

    What will be discussed?

    The talk will focus on Enterprise and Private Social Networks:

    In recent years, a far-reaching transformation is happening in organizations which has had a major impact on the way employees relate to one another and share knowledge (i.e. collective intelligence). Furthermore, company-client relationships are also undergoing considerable evolution, turning towards a more personalized and direct approach. Enterprise Social Networks and Private Social Networks have a crucial role to play in these changes.

    Some of the advantages brought by this new way of working are easier internal communication, greater feeling of belonging and involvement in the organization, and hence, greater employee motivation, and better management of collective knowledge and innovation. The expansion and use of Enterprise Social Networks is marking a turning point in productivity within organizations, representing an exciting change in which companies that use this type of platform can increase their competitiveness exponentially.


    6.15 pm: Reception
    6.30 pm: Event presentation
    6.35 pm: Conference Lluís Font “Social Networks in Enterprises”
    7.45 pm: Round table discussion and Q&A session
    8.00 pm: Spanish wine reception and networking
    9.00 pm: Event close

    Registration for Acens Cloudstage is free. If you can’t attend, you can follow the event on Twitter with the hashtag #Cloudstage. What’s more, acens.tv will bring you all the highlights in 180 seconds soon. Get involved in IX Acens Cloudstage and learn more about Enterprise Social Networks!


  • Eirene Ramos 4:00 pm on June 7, 2012 Permalink | Reply
    Tags: , , , , , networking events, , WebCongress Barcelona   

    Experience the digital reality at WebCongress Barcelona 

    Estimated reading time: 3 minutes

    WebCongress is one of the leading international events on digital marketing. The ninth edition of the Spanish-language event will take place in Barcelona next week, and of course, Zyncro couldn’t miss out on this date. Our CEO, Lluís Font, will give a keynote on June 13 at 12 pm on a topic you’ve often read about in our posts:

    Business communication is now social.

    What is WebCongress Barcelona?

    It’s a two-day event that brings together more than 17,000 companies, SMEs and entrepreneurs, during which you can hear keynotes and practical workshops, where the latest trends in the internet, social networks and search engines will be discussed and presented. At WebCongress Barcelona, you can listen and chat to international online marketing gurus and participate in intensive group workshops given by the experts.

    Where and when is it happening?

    WebCongress Barcelona will take place on June 13 & 14 at Fira de Barcelona, in Halls 1, 2 and 5.

    Who is it aimed at?

    All professionals interested in social media, SEO/SEM, web analytics, mobile marketing, cloud computing, semantic web, interactive videos, digital advertising, apps and e-commerce, etc.

    What will be discussed?

    On Wednesday 13, there will be a number of keynote talks, which will discuss strategic topics like business on the cloud, the keys to performing a successful digital marketing campaign, augmented reality, online search engines, etc. You can check out all the conferences being held at this link.

    Thursday, June 14, will see a series of workshops on social media: SEO, SEM, web analytics, community management and more related issues. You can find out more at this link.

    What’s more, there’ll be an event to close the congress giving us all a chance to connect at the WebParty!

    Want to join us? Of course you do! Register here! See you on June 13 :)


  • Eirene Ramos 10:00 am on May 4, 2012 Permalink | Reply
    Tags: , , , , networking events   

    Zyncro with Innovation: We’re participating in the next Inspiring Evening 

    Estimated reading time: 2 minutes

    “It is not because things are difficult that we do not dare, it is because we do not dare that things are difficult.”
    Lucius Annaeus Seneca, Roman philosopher, statesman and writer.

    Zyncro en Inspiring EveningOn May 10, the event Inspiring Evening will take place in Sant Cugat del Vallès, a meeting with innovation in ESADECREAPOLIS, the first international center to practise “Open & Cross Innovation“, a philosophy which defends the idea that in order to innovate, resources outside the limits of the company need to be used, and that, in order for innovation to be effective, it needs hybrid participation from different sectors and disciplines. Zyncro shares this idea of open and cross innovation, and in this sense, our CEO, Lluís Font, will be present at the event together with iSOCO and Humannova.

    What is Inspiring Evening?

    These events were conceived as a space for creating new ideas, promoting networking, and giving rise to innovation. The format used is interactive talks in which, initially, three keynote speakers give a short but practical presentation, followed by discussions with participants, always dealing with current topics and issues associated with innovation.

    Where and when is it happening?

    Inspiring Evening will take place on May 10 in the auditorium of ESADECREAPOLIS, in Sant Cugat del Vallès from 6.30 pm to 8.30 pm.

    Who is it aimed at?

    If you’ve read this far and are excited about the event, then this is for you. In other words, anyone interested in innovation is encouraged to participate.

    What will be discussed?

    On this occasion, speakers will talk about how to involve people in innovation: “Involving people to Innovate”. At Zyncro, we believe the Inspiring Evenings are an excellent platform for encouraging entrepreneurship, dynamic activity in companies, and hence, they promote Enterprise 2.0, as well as being ideal spaces for communicating about innovation.

    Ready to be inspired? Join Zyncro and innovate at Inspiring Evening!


  • Joan Alvares 10:01 am on March 13, 2012 Permalink | Reply
    Tags: calling cards, , networking events   

    Networking or not-working? 

    Estimated reading time: 4 minutes

    Social media cartoon

    Image: courtesy of geekculture.com


    I’ll admit, I find the whole thing a drag. ‘Networking’ is one of those words that is totally abused nowadays in business.

    But despite my reservations towards this type of events, over the last year I’ve participated in a dozen or so, compelled by my curiosity to solve a doubt I’ve been pondering for some time: whether these events really are any use in doing business or whether, as I suspect, most of them are more like a business cattle market, where most participants go with the sole purpose of finding customers and where hardly any serious relationships come out of it as a result.

    Tips like the two below, heard from the mouths of networking ‘experts’, makes me further believe in the second option:


    1. “Go loaded with cards”

    According to this theory, the greater the number of cards you hand out, the greater the possibility of generating business. To do this, you need to talk to as many people as possible, without any one individual stealing too much of your time as you can miss out on the chance to continue handing out cards.

    When you get home, you’ll sort all those cards you’ve received, and before throwing them in the trash, you’ll send information on your company to each of those emails. They’ll answer you with a thanks. And you’ll answer them back with a thanks.

    And suddenly you’ll have 20 new companies spamming your inboxes.

    2. “Sell your company in a few words”

    At a networking event, people don’t have time to lose. So to help solve this, many events use the speed-dating format. You’ll try to make the most of that short time to sell your company or project. A sort of I’ve got you here so I’m going to sell to you. When you actually let your interlocutor speak, he or she will try to the same with you.

    In reality, you’ll only listen to see if they can help you. And they’ll do the same.

    If at some stage you detect that they could be a potential customer, you’ll try to impress them. They’ll probably do the same. Then, switch partners. And if I’ve seen you, well I don’t remember.


    I think the spirit of networking has nothing to do with any of these tips. Improving your network of contacts doesn’t mean increasing them in number, rather optimizing them in quality. In order to get contacts, it is just as important to know how to speak as to know how to listen. Finding someone who can help is just as useful as finding someone who can help you. In short, it’s about giving value.

    Why not try the following exercise: the next time someone is explaining their business to you, think of the best contact you could present them to.

    Practise 69: it doesn’t matter what you expect to receive.


    Joan Alvares is founding partner of Poko and lecturer at Istituto Europeo di Design


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