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  • Ana Asuero 9:00 am on May 22, 2014 Permalink | Reply
    Tags: , , , , private social networks   

    How to solve Internal Communication problems with Enterprise Social Networks 

    Estimated reading time: 7 minutes

    How to solve Internal Communication problems with Enterprise Social NetworksDid you know that 60% of organisations’ problems are brought about by poor internal communication? These lead to conflict and situations which are detrimental to efficiency, productivity and the work environment. Zyncro seeks to solve these problems in companies by using social technology and implementing a new form of communication and collaboration between teams: Enterprise Social Networks.

    The importance of communication as a strategic value

    Internal communication is one of the main tools companies use to convey their values, vision and goals to their employees. It largely determines whether staff are aligned with corporate strategy and whether teams are effective and productive enough to successfully achieve the desired profit.

    According to this interpretation, communication is a tool that supports the business plan, providing consistency and integration between goals, plans and actions. Companies which afford it this strategic importance communicate internally to motivate their employees and keep them up to speed about their successes and failures, ensure that goals and objectives are well understood by all and gather contributions to enhance corporate processes and results.

    The challenge for organisations is to grasp that investment in this intangible asset – one which enables them to convey values and capital – is not only necessary to achieve their objectives but will also transform into business, process and sales benefits. How to solve a company’s internal communication problems in 3 steps

    The problems resulting from poor Internal Communication

    Many organisations still neglect their communication methods and refuse to invest in something that they continue to view as a cost. What are the consequences?

    (More …)

  • Matthieu Pinauldt 9:00 am on October 15, 2013 Permalink | Reply
    Tags: , private social networks   

    The Differences between Facebook and a Private Social Network 

    Estimated Reading Time: 7 minutes

    The companies willing to start social communication channels with their clients look for the value of social tools to create commitment or entailment with their brand or product. The diffusion of innovations, promotions, clients attention, etc. through Public Social Networks are good in order to improve the brand image or sales. However, there is an area where public social networks demonstrate their limits: the creation of a community around a related area of interest with their company.

    We often hear that Private Social Networks  are like a ‘tailored Facebook’. But Private Social Networks are much more than that and they add various possibilities to your business.

    Besides the issues of security and confidentiality, a private social network can offer a company the necessary features to create a personalized community where its clients, current or potential, can be grouped around a specific topic in which they all share interest.

    It is important to know the differences between a public social environment like Facebook, and a space like a Private Social Network. The following table displays the differences between public social networks and private social networks.

    Facebook Company Pages Private Social Network
    Personalized Design MEDIUM. Depending on Facebook design codes. COMPLETE. It is important to create an exclusive customization using the codes from the company.
    Retention Views LOW. In Facebook the users are not only exposed to main content, but also advertising, recommendations, third party sponsored links, etc., that distracts attention and increases indifference. HIGH in the case of an active and vibrant community. The links can direct members to products and services.
    Attraction of New Members HIGH. Thanks to publicity and timeline interactions, Facebook allows its pages to go viral. Although, they are always limited to Facebook members. HIGH. A Private Social Network platform must be capable of interacting with main social networks. With Zyncro, for example, you can publish important messages directly to Twitter or Facebook.
    Data Confidentiality LOW. Shared information belongs to Facebook. HIGH. Data always belongs to the company, the platform is hosted in a cloud or on site.
    Member Information VARIABLE. Depending on the level of privacy.  Sometimes, rather than seeking real interactions, users snoop or browse around. SPECIFIC. The community members can determine their profile and privacy depending on the use they want to give to the private network.
    Interactions between members of the community MEDIUM. In general, comments between members are reduced and interactions are closely related to members’ private lives. STRONG. The members are more engaged as they are grouped around specific common interests. The private sphere is not part of the community.
    Interactions between members of the company Low participation.  To connect with colleagues on Facebook is perceived as an invasion of privacy. The conversations between members are not usually about company issues. VARIABLE. The company can decide whether or not to include its employees in the conversations and answers with clients.
    Privileged access to the community LOW. Any Facebook user can set up a company page. Those groups constructed in Facebook are not appropriate for professional communities. STRONG. The communities are only open to company clients, subscribers, etc.
    Loyalty and retention capacity of the public HIGH. A Facebook page is an activation leverage of undeniable communication. VERY HIGH. A private community is high value service offered by a company to its clients that allows interaction with other consumers and members of the company.
    Analysis HIGH. Facebook can fully evaluate the impact of each message and the generation of social actions (likes, comments, actions) HIGH. Private Social Networks allow you to know everything about your community: what the most active groups are, who are the ambassadors of your brand, how to increase membership, what is the impact of each piece of news published, etc.

    Facebook and Private Social Networks are not in competition. The role of Private Social Networks  makes sense from the point that public networks are inadequate. Together they can form a great team to help you shape your community: Facebook will help you attract your Private Social Network members, a Private social Network will help you develop a close relationship with them.

    If after revising this information, you are convinced of the benefits a Private Social Network can have for you clients, we still have more data to show you. And if you are already convinced, try Zyncro now for free or request a demonstration and let us show you everything that you can do with your community.

    Matthieu Pinauldt (@mattpinauldt) is the Marketing Manager at Zyncro France. After various experience in big companies and converting into a businessman,  he joined Zyncro’s team in order to help develop Zyncro at an international level.  He has a Master in Innovation Management from the University París Dauphine, ENS Cachan and Mines Paritech. He is an expert in Social Networks and issues related to innovation.


  • Mila Nikolova 9:00 am on December 14, 2012 Permalink | Reply
    Tags: , , private social networks,   

    Zyncro has been listed by Gartner in the 2013 CRM Vendor Guide* 

    CRM or Customer Relationship Management has never been such a hot topic as it is now, in the 2.0 world.  CRM tools used to be user unfriendly and rapidly became even more obsolete when the new way of collaborative working appeared on the scene. So, they had to quickly reinvent and start integrating with other solutions in order to remain in the constantly evolving market. Some new players also came on board, offering a different way to interact with customers and organize information. Gartner, as a leader in spotting software trends, collects their analysts’ findings in the annually published CRM Vendor Guide.

    Some of the highlights of the report are that in 2013, investment will likely continue to focus on technologies that help drive loyalty, satisfaction and revenue growth, despite the uncertain global environment. It is expected that nearly all new CRM vendors use SaaS as the delivery model, and the assumption is that by 2016, 50% of all sales applications will be delivered via the cloud.

    The analysis covers the different areas within CRM such as Sales, Marketing, E-commerce, Customer Service, etc and then breaks them down into Operational, Analytical, Social and Mobile solutions. Zyncro is listed as a vendor within Community Peer-to-Peer Support under the Social solutions for Customer Service and Support.  We were already referenced in an in-depth analysis on these types of communities earlier this year. You can find out more in this post: http://z.ync.ro/g5UEE

    What this listing says is that, what we call private social networks are becoming a new way for companies to give support to their clients, increase loyalty and at the same time increment revenue. People no longer call a customer service number, they complain on Twitter. If you offer a virtual environment where Generation Y feels comfortable then you can avoid major communication crises and angry customers.

    If you would like more information about the possibilities our Private Social Network can offer, don’t hesitate to contact us! You can try Zyncro for free 😉

    *Gartner, Inc., The Gartner CRM Vendor Guide, 2013, Jim Davies, et al, December 4, 2012.

  • Eirene Ramos 9:00 am on October 23, 2012 Permalink | Reply
    Tags: , , , private social networks   

    Lluís Font to participate in XI Acens Cloudstage ‘Cloud and Enterprise Social Networks’ 

    Estimated reading time: 3 minutes

    Today we thought we’d let you know about an interesting event where our CEO Lluís Font will participate as speaker, a ‘must attend’ date for your agenda: Acens Cloudstage.

    What is Acens Cloudstage?

    It is the first event in Spain to cover issues associated with the Cloud as a monthly after-work activity. In just over two hours, renowned figures in the sector (in this case, Lluís Font) present the latest cutting-edge developments and technology in the Cloud.

    Where and when?

    IX Acens Cloudstage will take place on Thursday, October 25 at 6.30 pm at the BBVA Innovation Center, Madrid.

    Who is it aimed at?

    It is aimed at executives, technicians, business people, entrepreneurs and professionals interested in applying cloud technologies in business areas.

    What will be discussed?

    The talk will focus on Enterprise and Private Social Networks:

    In recent years, a far-reaching transformation is happening in organizations which has had a major impact on the way employees relate to one another and share knowledge (i.e. collective intelligence). Furthermore, company-client relationships are also undergoing considerable evolution, turning towards a more personalized and direct approach. Enterprise Social Networks and Private Social Networks have a crucial role to play in these changes.

    Some of the advantages brought by this new way of working are easier internal communication, greater feeling of belonging and involvement in the organization, and hence, greater employee motivation, and better management of collective knowledge and innovation. The expansion and use of Enterprise Social Networks is marking a turning point in productivity within organizations, representing an exciting change in which companies that use this type of platform can increase their competitiveness exponentially.


    6.15 pm: Reception
    6.30 pm: Event presentation
    6.35 pm: Conference Lluís Font “Social Networks in Enterprises”
    7.45 pm: Round table discussion and Q&A session
    8.00 pm: Spanish wine reception and networking
    9.00 pm: Event close

    Registration for Acens Cloudstage is free. If you can’t attend, you can follow the event on Twitter with the hashtag #Cloudstage. What’s more, acens.tv will bring you all the highlights in 180 seconds soon. Get involved in IX Acens Cloudstage and learn more about Enterprise Social Networks!


  • Eirene Ramos 9:00 am on October 18, 2012 Permalink | Reply
    Tags: , , , private social networks   

    New edition of ComunicaMe – Madrid: Everything you need to know about Enterprise Social Networks 

    Estimated reading time: 4 minutes

    Zyncro presents the fifth edition of the leading Spanish-language Enterprise Social Networking event for executives of companies in all industries.

    On this occasion, we invite you to join us at ComunícaME on November 16 at the Ayre Gran Hotel Colón, Madrid

    The concept of Enterprise Social Networking is no myth; it’s a tangible reality. Many companies have already become “social organizations” where knowledge and information are shared efficiently, employees work collaboratively for the good of the project, collective knowledge is encouraged, and leaders are 2.0 managers, unafraid of listening to new opinions and ideas.

    What is ComunicaMe?

    ComunicaME is a master class in which we share the key aspects that will help any executive to understand the new social scenarios emerging in organizations across the world. We will discuss the benefits of social enterprise collaboration, the ROI of enterprise social tools, the key trends in 2.0 management, as well as look at real case studies of social companies.

    Zyncro has driven and led business transformation projects in numerous organizations across Europe, the Americas and Asia, guiding companies on their path towards the latest collaborative trends and technologies. Using this international experience, we have touched down in Madrid in order to analyze concepts like the activity stream, business content aggregation, and social integration with the main corporate information systems, such as ERPs, CRMs, BI systems, advanced document management systems, and other enterprise technology.

    Where and when?

    The fifth edition of ComunicaME will take place on November 16 at the Ayre Gran Hotel Colón Madrid.

    Who is it aimed at?

    Executives in companies from any sector and managers of HR, Communication, Marketing or IT departments looking to improve communication flows in their company Registration for the event is free.

    Who are the speakers?

    The speakers have been specially chosen to offer you the best training contents:

    • Zyncro: Creator and driving force behind the solution Zyncro, leader in the Enterprise Social Network market and Enterprise 2.0.
    • Telefónica International: One of the top private telecommunications organizations in the world , expert in incorporating 2.0 tools and strategies as well as mobile technologies, indisputable leader in the multi-national environment.
    • IORConsulting: International head-hunting firm, offering consultancy in organization and human resources. Authors of the study “How can Spanish companies take advantage of Enterprise Social Networks?” and creators of the IOR Cloud, the private social network for Recruitment 2.0 and Head Hunting processes.
    • Konica Minolta: Leading manufacturer of business products, services and solutions associated with digital images: photocopiers, printers, multi-functional printers, pioneers in corporate hardware socialization strategies and document processing.
    • Comasis is a company based in Galicia, specializing in knowledge management, organizational talent generation, mobile app development (iPad, iPhone y Android) and enterprise VoIP technologies.
    • Cetelem: Pioneer bank in successfully implementing 2.0 strategies in the heart of the company for internal communication.
    • Ayre Hoteles: Part of the Fiesta Hotel Group, which has implemented an Enterprise Social Network for more than 1,000 employees located in Europe and the Americas.

    What is the event lineup?

    9.00–9.30: Welcome coffee
    9.30–9.45: 10 New Trends in Enterprise Social Networks – Lluís Font, CEO and founder of Zyncro
    9.45–10.00: Enterprise 2.0 Model (TBD) – Telefónica International
    10.00–10.15: Stimulate Collective Intelligence in your Organization (TBD) – IORConsulting
    10.15–10.30: Integrated Social Document Management: From Paper to the Cloud – Konica Minolta
    10.30–10.45: Innovation, Integration and Mobility in your Corporate Social Ecosystem –Comasis
    10.45–11.00: Case study – Sonia Ruiz, Head of Communication at Cetelem
    11.00–11.15: Case study – Ayre Hoteles
    11.15–11.30: Conclusions and questions
    11.30–12.00: Breakfast

    Invite your Spanish-speaking contacts to attend as soon as possible, and register before Wednesday, November 14.
    Limited places available!

    Prepared for the new generation of company?


  • Mila Nikolova 9:00 am on September 14, 2012 Permalink | Reply
    Tags: private social networks   

    Zyncro is referenced by Gartner in a peer-to-peer community analysis 

    Estimated reading time: 4 minutes

    There are thousands of pages written about how social media is changing B2B and B2C marketing and sales strategies. Talking about customer engagement, regular mail and loyalty cards first evolved into email newsletters and online loyal customer promotions, then into fan contests on Facebook, and now into private communities. This trend is more visible in the case of B2B, where Facebook’s role is less relevant. Imagine a place where you can safely share information with your customers, create special offers, receive feedback from them and let them communicate with each other. You would be surprised by the amount of data such a community can give to your sales team through an adequate BI system integration… And the best of all is that you own the data! Something that doesn’t happen on public social networks like Facebook or Google+.

    What is a peer-to-peer community? There are different terms for this type of network. At Zyncro we use the term “Private Social Network” but they are also known as private communities or peer-to-peer communities. Some are created exclusively for customer support, and have existed for a long time. The latest novelty involves creating “Facebook” type communities for your customers, not only based on questions and answers, but on sharing quality information, which is not exclusively related to your product/service but to your target’s interests.

    Corporate communication became bidirectional a long time ago, so shouldn’t it be applied to the digital world? It is all about going back to the basics despite being a new media.

    Zyncro was one of the pioneers in tapping into this evolving market and has already created two communities of this type: one for customers aged 65+ of a banking institution, and another, a collaboration space for the members of a chamber of commerce. At Zyncro, we are keen on offering our clients a tailored product. As Gartner says in its whitepaper “Optimize Peer-To-Peer Community Software Configurations Based on Use Case” published last week, “Specialization is not required by peer-to-peer community software vendors, but certain vendors opt to specialize by use case or industry in an attempt to differentiate themselves from their peers.”

    We never tire of saying: creating a private social network for your customers must be well studied. Just like any other marketing initiative, it is better to know what you are doing and do it well than to just follow trends.

    If you would like to know more, feel free to contact us :-)


  • Patricia Fernandez Carrelo 9:00 am on July 19, 2012 Permalink | Reply
    Tags: ebanking, mobile banking, private social networks, social banking   

    What is Social Banking? 

    Estimated reading time: 4 minutes

    Social Banking is a recent buzz word with many interpretations according to the sector where it is used. The term can refer to concepts associated with financial institutions that have objectives that are not related with speculation (i.e. seeking to make ethical contribution to social and environment aspects) or to those concepts related with the digital environment.

    If we focus on that second interpretation, linked with the digital perspective, and trace back technology innovation in banking, we can talk about three major milestones:

    1. eBanking (1995): the growth of the internet has opened a new access channel for customers to financial products and services.
    2. Mobile banking (2007): with the appearance of the iPhone, a change has slowly taken place, not only in terms of channel but also in terms of devices, with financial products and services being adapted to a mobile environment.
    3. Social banking (2010): the “socialization” of the relationship between financial institutions and their customers using communities and social channels. It is no longer a question of products or banking services and the channel or device by which they are transmitted, but it transcends the connection established between institutions and their customers.
    Social banking is an innovative trend that is breaking onto the European front and seeks to build a new relationship model between banks and customers. This new approach is captured in different ways:
    • Relationships through general and public social channels (Facebook, Twitter, Google+, corporate blogs, etc.): social strategies to involve, create loyalty and connect customers with the financial sector, the new social consumer, in the channels mentioned previously. Leaders in this area in Spain are Banc Sabadell, BBVA or Banca Cívica.
    • Creating private communities for customers by banking institutions, that seek to improve their relationship with the customer and offer added value to the financial product.
    A great example of this model is the Club Ahora from La Caixa: a community for the over 65s that includes a collection of financial solutions and advantages (discounts on travel, leisure, technology…) which are accompanied by access to an online community for exchanging ideas, experiences, photographs… enabling the institution to establish a direct relationship with its customers in a private and secure manner, without depending on third party technology (and their privacy policies) and connecting with its customers directly, using data on the community usage for the customers’ benefit.

    In fact, the social banking trend is the subject of several courses and seminars “Social Media in financial institutions

    At Zyncro, we have been watching and helping to develop this trend as a true evolution in the way of managing the relationship between customers and entities, providing support with our Zyncro sales model of a “Private Social Network”.

    If you would like to find out more, get in touch. We would be happy to share our experience and knowledge on social banking with you.

    Write to us at sales (@) zyncro.com or call us on +34 93 187 03 22! We’ll be delighted to look after you :-)


  • Eirene Ramos 10:20 am on April 19, 2012 Permalink | Reply
    Tags: , , private social networks, , ,   

    New Webinar on Private Social Networks for achieving customer loyalty 

    Estimated reading time: 3 minutes.

    Let me take this opportunity with my first post on this blog to present myself: I’m Eirene Ramos, new contributor here at Zyncro. It’s a pleasure to form part of this great team of professionals! :-)

    I’m your customer, spoil me and socialize with me for me to become your brand’s champion and for me to recommend it.” Social networks are already a basic communication tool and now the tool of choice for companies to communicate with their customers. If you want to make your customers loyal… this is the webinar for you!

    Continuing our series of Spanish-language training webinars started in December by Zyncro and Web2Present, we’d like to invite you all to a new webinar entitled “Private Social Networks for Achieving Customer Loyalty.”

    What’s it all about?

    At this new webinar, apart from the basic concepts on what is an Internal Social Network within a company, we’ll explain how major corporations have decided to invest in the development of Private Social Networks to achieve customer loyalty. A tool of this type lets organizations of any size offer added value to their customers and give them a private information exchange environment that is attune to their interests.

    Companies that go for social technology to achieve customer loyalty experience a ROI based on the positive association and user experience, which is extended exponentially to new potential customers.

    For this reason, in this webinar, Zyncro will explain the benefits and advantages of Private Social Networks, from from a business and technology perspective, illustrate several success stories and will discuss the best practices in implementing a network of this type.


    The webinar will take place on Thursday, April 26, at 18.00 CET and will last approximately an hour.

    Who is giving it?

    The seminar will be given by Patricia Fernández Carrelo, head of Marketing at Zyncro.

    Who is it aimed at?

    This Spanish-language webinar is aimed at all those enterprises that are interested in and want to discover the possibilities and advantages of implementing a Private Social Network for socializing with customers and creating loyalty, implementing a social space for communication with customers as well as sharing contents.

    How do I participate?

    To participate in our Spanish-language webinar, you just need to register using this form.

    To find out more about Private Social Networks for achieving customer loyalty, click the following link I want to attend the webinar!

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