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Nowadays companies are confronted by the impact of the interests and needs of different collectives and individuals. For this reason, it is important for organizations to measure and analyze these strengths and expectations in order to adjust them to their strategic goals.
Generally speaking in reputation management, promoting a strong internal reputation is often forgotten in organizations, although it is a key issue for increasing sales, for example. So while many companies are focusing their efforts on the sales area, it has been proven that sales increase when employees’ positive perceptions are greater than that of customers. Similarly, promoting a favorable internal reputation helps to capture and retain talent, reduce costs associated with crisis management, improve efficiency in the organization, as well as collaboration, engagement, communication, loyalty, and to identify and resolve internal conflicts.
In times like the present, if companies are trying to improve their reputation by regaining customers’ loyalty and trust, they would be better off by change their priorities.
The biggest threat to a company’s reputation is not its competitors, rather a lack of identification, motivation, communication, collaboration and not leveraging skills and abilities found within the company. For this reason, most reputational crises found today on the social networks originate with the employees.
This unfavorable misalignment at an internal level cannot avoided by merely performing surveys on the work atmosphere or different group dynamics, rather it requires actively identifying and analyzing the relationships and roles of the different collectives and individuals in the organization according to the dimensions of the entity’s internal reputation (employee satisfaction and commitment) in order to design a response plan that enables it to refocus employees’ perceptions and attitudes towards the company.
Enterprise Social Networks, like Zyncro, can help contribute and apply an Internal Reputation Assessment process, communicate the importance of participation across the board, creating alignment and trust; inform the entire company of how the process is being implemented, its participants, phases and results; or act as a feedback platform, among other aspects.
So given all this, what are you waiting for to sell more, reduce costs and become more efficient? If you want to know more about how to manage internal reputation in your company, download our free whitepaper that we wrote in collaboration with Zyncro: Internal Reputation Assessment.
Marta Carrió is Doctor in Corporate Reputation (UPF). She is also partner of Plan, a consultancy specialized in corporate reputation measurement, analysis and management.