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  • Sara Jurado 9:00 am on June 3, 2013 Permalink | Reply
    Tags: , , , , , , professional activity, professional branding,   

    LinkedIn’s new competency model: networking + personal branding 

    Estimated reading time: 3 minutes

    Some time ago psychologis spoke about the importance of positive reinforcement, but have you ever stopped to think that social networks are just about social reinforcement? They are a way of reaffirming ourselves (what we like, what we know, what we read…), but that was already done in blogs and in the web 1.0.

    Part of the success of microblogging platforms and social networks lies it it enables us to leave our egocentricness and project ourselves towards the world through others (retweets, +1 button); all these ways of sharing our “agreement” are nothing more than a system of reinforcement

    Linkedin started to take advantage of this phenomenon with endorsements of skills and expertise, seeking to encourage interaction among users.

    1. Follows the trend to present information visually.

    2. Aids the process to indicate what you value about a contact. What may represent an advantage in using the tool means a defect for its detractors, as they point out that it will lower the quality of the valuations we make. The risk of a user’s lack of criticism or objectivity will always be there and it is something that HR experts should know how to discriminate.

    3. Prognosis that the next change to be implemented will be a mechanism to quantify the value of the endorsement, establishing the level of real relationship of the professional making the endorsement.

    4. Endorsing an ex co-worker for that quality you appreciated enables you to get back in contact with that person “giving them” something positive without communicating directly, which essentially is practising networking in its nicest form.

    5. It can improve the positioning of a profile, as what is endorsed are tags that we have previously chosen. This means that, apart from helping someone to quickly identify your strong points (being a good personal branding tool), it is also great for SEO.

    Sara Jurado (@sarajuradoBCN) is psychologist specialized in career counseling and social media for professional development, and currently works as counselor in the professional development team at Barcelona Activa.

     
  • Carlos del Pozo 10:09 am on March 5, 2012 Permalink | Reply
    Tags: contact data, contact directory, , external users, filter contacts, find contacts, , , people section, professional activity, unfollow   

    Zyncro Features: People section 

    Estimated reading time: 4 minutes

    JoeZyncro

    What is the People section?

    It is a directory of people where you can see:

    • corporate users (in your organization)
    • external users, not directly implicated in your company’s activity

    What appears in the People section?

    It shows a list of all your contacts, both internal and external, that participate or intervene in some way or another in the organization you belong to in Zyncro.

    This section gives you two types of information on these contacts:

    • Contact details (name, email address, personal status and geographical location)
    • Information on their professional activity (groups they participate in within Zyncro, name of the organization and departments they belong to)

     

    People section

    You can sort existing contacts, from A-Z or Z-A, according to the following fields:

    • First Name
    • Last Name
    • Organization
    • Email Address

    You can also filter contacts, showing only those whose name starts with a specific letter (from A to Z).

     

    Add an external contact

    External contactsIn the top left corner of the screen, in the People section, you’ll find a blue button to “Add external contact.”

    If you click this, a window will open where you can search for other users by name and email address.

    The search by name is less restrictive, meaning it’s better to use their email address (if you know it) to get a single result.

    Follow and unfollow

    Apart from the photo and the information that accompanies the contacts appearing in the list in the People section, a button also appears beside each one, with the text “Follow” or “Unfollow”.

    • If Follow appears, it means that you are not yet following the user’s Personal Newsfeed, and hence it won’t appear on your homepage. You will, however, see any posts they make in the groups you both belong to and any comments they make on the posts of other users that you are following.
    • Otherwise, if Unfollow appears, it means that you are already following the user and you can see  all the different posts they make in their Personal Newsfeed.

    Delete an external contact

    Where the user you are following does not belong to your organization, the option Unfollow will not appear. In this case, the word Delete will appear in order for you to make this person disappear from your list of People, if desired.

    All your contacts close to hand in your mobile device!

    As we explained in Zyncro for iPhone, iPad and iPod Touch or more recently in Use Zyncro on your Android tablet!, Zyncro is a tool that can be used from either computers or mobile devices (smartphones and tablets).

    If you use Zyncro on a mobile device, the People section lets you:

    • Access a list of all your contacts in your organization, as well as external contacts.
    • If the option is configured, make calls to everyone.
    • Communicate via text messages with users connected to Zyncro, where the Chat ZyncroApp is activated. This is a premium service, so it is only available for Business, Enterprise and Business Community plans.

    Zyncro lets you have an up-to-date and complete directory of all the members of your organization, and acccess it from your smartphone or tablet. Try it free!

     

     
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