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  • Carlos Zapater 9:00 am on August 22, 2013 Permalink | Reply
    Tags: , , ROI, ,   

    Willing to try out the benefits of Enterprise Social Networks? 

    Estimated reading time + video: 3 minutos

    At Zyncro we know that one of the key aspects for a company in deciding to implement an Enterprise Social Network is ROI of the tool. If you want to convince your boss to implement one in your organization, don’t abstractly talk about the cultural transformation needed, or try to scaremonger them into what will happen if they miss the boat that many other companies are climbing onboard successfully. Start by talking to them about the benefits and the return on investment. That’s what they’ll be interested about achieving and measuring.

    The need to explain to companies the ROI of Enterprise Social Networks is what made us create this infographic. Now we’ve animated it in a video. The data speak for themselves: the return is clear to see and easy to quantify. Are you ready to measure it?

    Carlos Zapater (@zaparl) is Audiovisual Content Manager at Zyncro. With a diploma in Teaching and a degree in Audiovisual Communication from UPF, he has worked for several European producers such as Filmtel-DVDreams and Infinia.


  • Xavi Gracia 9:50 am on October 27, 2011 Permalink | Reply
    Tags: , , ROI,   

    The CIO can also generate income 

    Estimated reading time: 3 minutes

    We find ourselves in an extremely complicated environment where meeting objectives and keeping within the budget is very difficult.

    IT departments are under pressure to reduce costs and focus on showing the ROI on projects that are being carried out.  In this sense, things are being done well and a focus is being put on what is necessary like the rationalization of the technology in many companies that have been victims of the excesses that were the norm in “fat cat” times.

    But is focusing on this enough?

    My understanding would be NO.

    The CIO can and should contribute towards increasing sales by aligning IT with the business strategy and if the organisation allows it, by designing the company’s strategic plan, bearing the advantages that IT can bring in mind.

    The majority of IT departments have overcome the challenge of internal customer (“the users“) focus with flying colours, but now it is time to focus on the customers that deliver our daily bread: sales!

    At the start of any project, the technology should be selected or prioritised in the systems plan and we should concentrate on what it can contribute in order to maximise sales.

    • Develop new distribution channels
    • Create new products / services
    • Business intelligence
    • Getting to know the client, segmentation
    • Value-added services
    • Loyalty

    It’s really not that difficult, it’s just a matter of thought; a mini project that can maximize sales, working with the Sales and Marketing area from the outset, putting it into practice, measuring results. By doing this, we can ensure that IT becomes an income generator.


  • ZyncroBlog 10:30 am on July 4, 2011 Permalink | Reply
    Tags: , ROI,   

    The ROI of Corporate Social Networks 

    One of the most important aspects to consider when evaluating the implementation of an corporate or an Enterprise Social Network within an organization is the ROI.

    At Zyncro, we are very aware of this and for this reason, we have analyzed the main concepts and indicators to bear in mind when measuring the return on investment of enterprise social networks and we have illustrated this in the following infographic.

    If you want to download the original infographic, you can find it at this Zlink.

    The information speaks for itself: the return is clear and quantifiable.Are you ready to measure it?

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