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By Yammer joining the Office division, Microsoft’s intentions are significantly revealed: to give its Office applications a social layer in order to compete with Google Docs… and this ‘unsocial’ vision will initially make Yammer less of a competitor for other Enterprise Social Networks such as Zyncro at a product level, although at a marketing level and with regard to Microsoft corporate accounts it will be more competitive.
In my opinion, something similar to what happened with Chatter when it was bought by SalesForce could occur; it switched from being a strong competitor to being simply the social layer of SalesForce, therefore practically ceasing to be one of our competitors.
Will Yammer follow a similar path and be swallowed up by the ‘Microsoft Office culture’? We’ll watch and see how events unravel…
The reality is that Zyncro offers the ability to customize and integrate any type of corporate system, desktop or cloud, in record time and cost, that is much more superior to the merger of Yammer + Microsoft.
If we add the capacity of Zyncro as a White Label to this; our willingness to work in SaaS, Private and Licensed Cloud; and our incredible flexibility for access via mobile devices (something that is extremely remote for MSF), we are in a position to cause a lot of trouble for Yammer + MSF.
This merger further revalidates our integration with Microsoft (Sharepoint & Office) strategy, despite the fact that it has now become the competition, and above all with regard to Google, where we are about to launch a highly complete integration with its suite. Our objectives are clear: if we have a good integration with both the added value for our current and future customers is enormous! And let’s not forget the incredible connection capacity we have with any corporate system or software on the cloud. Our customers decide which software they want to use, the philosophy at Zyncro is to adapt to and integrate with the solutions chosen by our customers.
Keep on working fast!