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  • Larry Alton 6:41 pm on January 18, 2016 Permalink | Reply
    Tags: blogging, sharing, social logins, ,   

    Social Media Integration For Your Web Page: 4 Features That Matter 

    If you’re looking for an improved way to engage customers with your business, it may be time to reevaluate your social media strategy. Using social media effectively is absolutely vital for the modern business, and part of a strong strategy includes foregrounding your social media presence on your company’s main website.

    Hesitant to include Facebook and Twitter on your formal website? Don’t be – it’s a proven system and will yield measurable results. Here are 4 social media features that should be easily accessible from your website. (More …)

  • Yolanda Torres 10:37 am on August 6, 2012 Permalink | Reply
    Tags: , , coworking, , , sharing   

    Community Benefits. The 2.0 Philosophy 

    Estimated reading time + video: 5 minutes

    Every month I’ve a date with you, a date that helps me to understand what is happening… So I investigate, I find out, and I select what I think may help you in your businesses/lives; when it comes down to it, everything is related :-)

    The crisis has heightened the need for the community as a unit that helps one another, that supports one another, that looks after its members. Within this idea, there are several options to improve our finances and way of living:

    These are just some of the alternatives for using services/products better, which until now each of us used individually. Once again, the digital environment, the digitalization of society, has brought about the creation of these spaces for sharing.

    Enterprise social networks are an internal tool for companies to share knowledge and optimize the company’s internal know-how.

    A quote illustrates exactly what I’m talking about: “be global, adapt local. Let’s take advantage of knowledge and global media to adapt locally. In the past, we talked about bartering, now exchange. Society needs to exchange, feed itself from other’s deja-vu… in short, share with everyone else :-)

    • Knowledge
    • Work
    • Material goods
    • Digital media
    • Projects
    • Life

    Unmeasured individualism, which has brought us to a consumer society without limit, has created anxiety, unhappiness, and above all, crisis, major crisis; now we are returning to the concepts that will make us progress, seeking interaction. As always, if we want to know what is happening in marketing and lifestyle trends, there is always a leading brand:

    It’s easy… it’s simple… We just need to know what we need, how to get that with fewer resources and remember that sharing with others what we know :-)

    The 2.0 philosophy is the sharing philosophy… if you are digital

    • Share
    • Interact
    • Exchange
    • Adapt

    The end of individualism is here. The era of exchange has arrived. Get excited about what you know and share it; become human, feel part of that community called Society.

    Happy summer, everyone!


  • Ignasi Alcalde 9:30 am on February 13, 2012 Permalink | Reply
    Tags: , , , conspiracy, , freeriding, , , sharing,   

    Workneting and collaboration networks 

    Estimated reading time: 6 minutes

    Collaborative workMuch has been said, written and speculated about collaboration and co-creation on collaboration networks and about collaborative work. Networking and relations are important for getting work, but when commencing projects through collective, joint work, what is really important is workneting, in other words, starting lasting professional relationships.

    Workneting means a true collaboration that cannot be forced, which is more than just coordinating efforts, as individuals decide whether to collaborate or not, and their decision is both emotional and rational. It is people, the project and ultimately the tool and/or software that gives value and meaning to the collaboration.

    How do I start and maintain a collaboration network?

    Essentially, in line with what I mentioned in my post Why do people share knowledge?, among the many other factors, there are two basic conditions: matched expectations and unmatched knowledge.

    Regardless of the collaboration network type, there are 3 types of problems that we come across in collaboration networks and collaborative work that need to be taken into account:

    • Freeriding: In a collaboration network, relations are sustained by fairness in contributions. When someone gives back little or nothing at all at an insufficient rate and takes advantage of other’s contributions, the “freeriding” phenomenon occurs, which takes its name from those that use the subway without paying: the group has contributed to create an infrastructure/service and there are those that don’t collaborate in maintaining it.
    • Crowdsourcing: Another problem that wears with this is that at times, “crowdsourcing” occurs where a privileged agent takes credit for all the creativity of the group (e.g. a company). If the rules are clear and indicate who will use the result of the group’s creativity, then there is no basis for complaint if the person who called the “crowdsourcing” uses the results.
    • Conspiracy: Networks are established on trust. Trust is expectations on the capacity for commitment and response, on the other person’s competence, on the people we collaborate with. Complete sustained trust generates and stabilizes a reputation. But the reputation can be easily broken if the group decides to reduce the positive evaluation and reputation of an element on the network after each interaction or collaboration. The mechanism can be extremely quick and difficult to detect in systems that base their evaluation on people’s votes.

    As we can see, in an ideal team-collaboration experience we must be able to detect who’s committed as opposed to who is frustrated, as this can determine the team’s performance.


    Ignasi Alcalde is a multimedia consultant at Universitat Oberta de Catalunya (UOC). Once again, he has wanted to share his thoughts on collaborative work, which he usually publishes on his blog and on his Twitter timeline.

    We fully recommend all his previous articles!


  • Joan Alvares 10:44 am on November 22, 2011 Permalink | Reply
    Tags: , , , information, sharing   

    Share and conquer 

    Estimated reading time: 4 minutes
    Recently when at the new Barcelona campus of the Istituto Europeo di Design, I came across one of those quotes that makes us question our basic beliefs. Attributed to the designer Jeffrey Zeldman but equally applicable to all those “creative” professions, the quote goes:

    “Don’t worry about people stealing your work. Worry about the day they stop”

    Is it right to copy? I can’t think of a single colleague who would be willing to openly defend the virtues of plagiarism. I’m not going to do it either. Yet we all (we can’t deny it) have all copied in some way or another at some stage. Consciously and unconsciously. Secretly and blatantly.

    I must confess: I was one of those who copied off others at university. I used it as a last resource when I couldn’t study everything required. To be fair, it was something that didn’t happen very often. Whenever I copied, I did it in a collaborative way; what we would call ‘wikiing’ nowadays. Instead of sitting beside the class know-it-all, a place that was sought-after by the professional ‘cheaters’, I sat with three or four classmates who had studied the subject and extracted what I needed from each of them. From their contributions, I built my own responses and enriched them with my own experience. The funny thing is that every single time I copied, my marks were higher than those of my ‘sources’ separately. I didn’t manage to memorize any of the Visigoth kings, but I learn what ‘collective intelligence’ meant.

    I think it’s not about copying with no qualms (what we would call copy-pasting). It’s about copying to improve, so that someone else can copy you.

    I believe it’s as dishonest to say “I don’t copy” as absurd not to do it. In some way, when we ‘customize’ a WordPress template to make our web, when we version a video in YouTube or when we retweet a saying that we like, we’re taking advantage of someone else’s talent and work for our own benefit. But that’s the thing about human evolution: one generation invented the wheel for the next to build the cart. Internet, as a free environment in permanent (r)evolution, has accelerated this process of innovation based on infinite, free and up-to-date knowledge.

    It’s not daring to say nowadays that a company’s value lies more with the information it shares than with the information it hides. Its just as important being able to share knowledge as knowing it in the first place. Royalties are becoming a thing of the past. In this ADD society of ours where paying attention is becoming scarce, the fact that someone actually spends their time (listening to you, reading you, even copying you) is a sign that you’re bringing some value to the chain. Giving has always been and always will be the best way of receiving.


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