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  • Zyncro Blog 9:00 am on September 25, 2014 Permalink | Reply
    Tags: , , , social business   

    3 different ways to use Zyncro as a Social Business platform 

    Estimated reading time: 5 minutes

    Today at Zyncro we’re presenting a new infographic — it’s a very simple illustration of 3 different ways to use our platform and make the most of its features so that your business benefits. What was once a mere product is now a solution that can respond to the needs of any company.

    Infographic - Social Business Platform - EN

    (More …)

  • Agustín Bosso 7:00 am on June 27, 2013 Permalink | Reply
    Tags: , DatKnoSys, , , , , social business, , social dashboard, social intelligence, ,   

    DatKnoSys, a business intelligence system for your Enterprise Social Network 

    Estimated reading time: 6 minutes

    Each day more than 2.5 quintillion bytes of information are generated globally. Millions of those belong to your company. Have you ever though about what to do with all that information? With the Zyncro and DatKnoSys integration, you can analyze all that data and transform them into relevant knowledge for your organization.

    DatKnoSys analyzes the content generated within your Enterprise Social Network to convert it into knowledge for your company. With this integration, you can analyze data and generate reports to optimize its use, maximize the knowledge available in your organization, and make decisions based on solid figures and analysis.

    DatKnoSys is a business intelligence system that offers business solutions focused on data mining to obtain maximum knowledge about customers, marketing actions, or web positioning, among others. DatKnoSys has a specialized solution for analyzing 2.0 data in social networks DKS SocialSmart Inside, which now evolves towards analyzing Enterprise Social Networks thanks to its integration with Zyncro.

    With the Zyncro and DatKnoSys integration, you can assess what use each member of the organization makes of the Enterprise Social Network, who is the most active and who is an influencer, check out what interactions are made between people and departments, or view the topics discussed in the different groups.

    A snapshot of your Enterprise Social Network in your main dashboard.

    If you integrate Zyncro with DatKnoSys, you can see a clear snapshot of your Enterprise Social Network by simply accessing the application’s main dashboard. At a glance, you’ll have access to usage data from the last 30 days, such as:

    • Messages sent
    • Conversations started
    • Number of users
    • Active users
    • Uploaded files
    • Devices connected

    What’s more, there are several rankings of the users in your network, organized according to their level of activity, knowledge, and leadership, together with a bar that shows the general usage of your Enterprise Social Network.

    Data down to the tiniest detail

    The Zyncro integration with DatKnoSys offers in-depth details for analyzing your company’s data. Apart from the main dashboard, DKS SocialSmart provides detailed figures for different categories, such as:

    • Groups: analyze which groups have the most users and which groups are most active sharing messages, files or comments.
    • Users: get a general overview or a group-by-group view of which users in your network are most active sharing information, likes on messages, and which users have the greatest number of followers.
    • Messages: see an evolution of the messages and conversations in your Enterprise Social Network, extracting conclusions on which contents are the most interesting or that generate the greatest number of interactions.
    • Files: evaluate what type of files are created and shared, which ones are downloaded most, and which users create the most documents.

    How does this integration help you? Benefits

    When you get this business intelligence system to exploit the business data of Zyncro, you can benefit from:

    • Greater level of knowledge about relevant contributions generated by the people in the organization.
    • Detailed analysis of the contents shared, with the option to find topics of interest among users, problems, conflicts or key aspects of the organization that you wouldn’t have been able to detect otherwise.
    • Better knowledge of user behavior regarding access from mobile devices, providing interesting data for determining the mobility strategy the company needs to follow.
    • Detailed information on the access and sharing of documents, to determine in which areas or files the most relevant information of the company is found according to work groups, departments or employees.
    • Detection of natural leaders within the organization who can help you achieve the company’s strategic goals where necessary, providing support in the rolling out of new campaigns or reinforcing existing values.

    This presentation video shows you how this integration works, so you can view data and statistics on Zyncro use in your organization.

    If you want to start using DatKnoSys in your company, analyze all that data and transform them into relevant knowledge for your organization, contact our sales team sales (@) zyncro.com.

  • Zyncro Blog 9:00 am on June 18, 2013 Permalink | Reply
    Tags: , , , social business   

    Zyncro participates in the IDC’s Social Business 2013 as an expert on Social Business and business social transformation 

    Estimated reading time: 3 minutes

    Zyncro will participate once again at one of the conferences organized by IDC, one of the leading global providers of market intelligence, advisory services, and events for the ITC market, as expert on Social Business, organizations 2.0 and business social transformation.

    Having participated in IDC’s Cloud Leadership Forum de IDC in April, Thursday, June 20, Zyncro will participate in ‘Social Business 2013’ together with other companies specialized in social, mobile and cloud technologies.

    What will be discussed?

    With this event, IDC seeks to analyze the four pillars of technology: social business, the cloud, mobility, and big data. It will analyze some of the keys to this new technological paradigm that is transforming competitive environments and work thanks to a new universe of solutions that are more mobile, simpler and cheaper.

    Where and when?

    It will be held on Thursday, June 20 at 40 Café, Madrid (Gran Vía, 55) from 9:30am to 1:30pm.

    What is Zyncro’s participation?

    Zyncro, as leader in helping businesses to adopt and implement social technology, will participate as speaker, sharing its experience with its customers in Europe, Asia and Latin America.

    Patricia Fernández Carrelo (@pfcarrelo), VP Marketing at Zyncro, will give the keynote ‘The reality of Enterprise Social Networks today: Success stories’. She will talk about how to transform organizations into social businesses, applying new ways of communication thanks to enterprise social networks and transforming companies into organizations that are better communicated, more collaborative, connected and productive.

    In addition, the participation in this event of EatOut and Kónica Minolta –Zyncro customers who have already successfully implemented Enterprise Social Networks– will help illustrate to those attending real case studies in adopting new communication and collaboration processes in companies.

    If you want to discover the benefits of evolving to the 2.0 world for your company, why not come along and listen to the trends and challenges in the sector and the experiences of those who have already made the change successfully. Register!


  • Edna Campos 9:00 am on June 13, 2013 Permalink | Reply
    Tags: , , social business, , , tracking   

    5 key questions for assessing your company’s presence in the social networks 

    Estimated reading time: 4 minutes

    5 key questions for assessing your company’s presence in the social networksEvery day businesses become more convinced about the value of integrating social network strategies in their business strategies.

    A brand isn’t successful in the social network if it doesn’t have anything interesting to say, it doesn’t know how to say it, nor how, nor when.

    Companies that understand this are capable of delivering a dialog directly to their customers. However, many companies start out without a firm base and lose interest when they don’t see results. If this sounds familiar, ask yourself:

    1. Is my online presence strong? Many companies start with great impetus, creating profiles in social networks, but don’t have a web page (or it’s out of date or unattractive), which is the most important property for your online presence and where traffic generated in the social networks should be directed to.

    2. I’ve set my goals and created a strategy for social networks? Developing a plan is crucial. If you don’t have a Social Media and Content Marketing strategy and you appear with what you have up with in that moment, you’ll have little or no opportunity to stand out.

    3. Are your social network profiles optimized? For example, does your profile image represent your brand clearly? Is the bio information complete?

    4. Am I using too many social networks and are my target audience there? Users congregate in different communities, consume different contents and browse different networks. Monitoring the conversations enables you to assess and determine where to put effort in the right networks.

    5. Do I have enough time? It is very common to see how social network profiles are created and then abandoned. If we don’t have enough time or resources, it is best to hire the support of experts who can look after it for you or can give you the right tools and consulting.

    Edna Campos (@RiolanVirtualBS) is Expert in Internet y Social Media Marketing based in Mexico and offers support to independent professionals and small businesses around the world.

  • Dioni Nespral 9:00 am on May 15, 2013 Permalink | Reply
    Tags: , , , , , social business, social technologies   

    The Business Revolution is called Social Business 

    Estimated reading time: 8 minutes

    Editor’s note: Today we would like to start by welcoming a new contributor on our blog. Dioni Nespral (@dioninespral) is Social Business and Digital Innovation Manager at everis. Dioni is an expert in business innovation and sociodigital strategy. With a degree in Business Administration and Management from the Universidad Antonio de Nebrija, he also holds an Executive MBA from the Instituto de Empresa and a Master’s degree in Marketing and Sales Management from the ESIC.

    Fear of change is universal and has been around since the dawning of time. No one likes their surroundings to change and we all dream of the greatest stability possible. However, the era in which we live is established in permanent change and with a differential feature: the speed of change is exponential. Nothing happens at “our own speed”, everything takes place dynamically and somewhat unpredictably. It is the greatest challenge of our era: we live in a world that is instantaneous.

    I’m sure you’ll have heard of many executives talking about growth, improvement, change, and even innovation. You’ll have heard about it on numerous occasions, but are we really getting the best out of our organizations? Are we getting the maximum potential of the people and the talent who work with us? The answer is obvious: No. A big No at that. Once again, we can’t see the wood for the trees. And the wood is immense.

    In such dynamic environments, leadership with a clear vision and an ordered administration is required. We have created fans of the perfect administration that have gradually destroyed (and continue to destroy) different visions that enable us to face incremental changes. The vision-administration mix is more than advisable, because we have become too used to the organization prepared for “no-change” in a world of constant chaos. I suspect that many organizations are not reflected by these words and are looking to start to change towards incremental improvement, growth, diversity, and perhaps, towards innovation.

    A connected society commands a socio-connected organization

    Social Business emerges as one of the greatest solutions for achieving greater speed in companies. When living in such a connected environment, adaptation is essential, and adopting solutions based on the Network philosophy and social technology is the driving force. The speed of change in companies is becoming faster. The behavior of users, citizens, customers, in short, people, is changing in gigantic leaps and this means organizations need to have open constant bridges of connection that are flexible and dynamic.

    Out of this arises the socio-connected organization, which must be one before appearing to be one. Its members need to be connected, it needs to be collaborative, open, digital and innovative. And obviously, in tune with its market’s demands. A company from a dynamic sector is not the same as one in a more traditional market, and hence, the speed of change is slower. Knowing the right speed helps to move fluidly on the business highway of each market.

    And yes, it’s about people. It seems obvious, but change won’t take place if we don’t put talent at the center of our organizations. How easy it is to say this and how complicated it is to put this into practice. This is understandable, as no one has taught us to do this. At the center of the organization, there always needed to be processes, standards, protocols, management. Now, when we look inwards, and try to find how to drive our talent, we don’t know how to do it, because we need to place differential elements that are not as predictable and much less manageable at the center. But that is our challenge and the pending (r)evolution.

    Social Business affects strategy, culture, processes, people, and technology. The impact of the social side is so strong that it reaches each and every corner of the organization, requiring a single sociodigital implementation model for each case.

    Social technologies together with open, horizontal, collaborative and connected communication enable, when used in the company, its adaptation to traditional processes in the organization, favoring tangible benefits like for example, reduced number of processes, improved customer service, generate incremental ideas and innovations, unveil differential talent or intelligent knowledge in the behavior of customers thanks to the analysis of their experience and processing relevant data.

    Initially, changes are organizational and cultural, as the first major decision is to look inwards and promote level structures where people can connect and communicate more easily. Because most new ideas, those that lead to innovation and enable incremental changes, come from the people in the organization. And these individuals need to find a highway that provides a constant and adequate flow.

    Welcome to the next revolution. Welcome to Social Business.


  • Ana Asuero 7:00 am on May 6, 2013 Permalink | Reply
    Tags: social business, ,   

    6 Essential Things You Must Know About Social Business 

    Estimated reading time: 6 minutes

    A few weeks ago I read about interesting ideas and strategies for social businesses in a report carried out by the team and contributors of Sprinklr: ‘How the Most Social Brands do it‘.

    More specifically, Olivier Blanchard (@TheBrand builder) reminded me of some of the ideas we need not only to understand, but to implement and not forget if we really want to build social businesses.

    It is important to take a step back every so often and forget about technology to assess what companies really need for Social Business. We know that this isn’t just about tools. It’s about a change in organizational culture.

    Olivier spoke about some of the lessons we can learn from organizations that are successful thanks to their social business efforts.

    1. ‘Social’ is something you are, not something you do. It’s a question of corporate culture. If a company doesn’t focus on building relationships with its customers as part of its general strategy, the possibilities that it will do it with the new social media are remote. And what’s more, it won’t work. Tools won’t dictate whether a company is social or not; that is something defined by the company’s ‘being’. First, socialize the heart of your organization and base your general strategy on building relationships with your customers in the real world, and then use new social media to cultivate that relationship in the digital world.

    2. Marketing on social media channels isn’t being ‘Social’. A blog is just a blog. Publishing content on it doesn’t make you automatically a social business nor will it convert you into an opinion leader magically. Just because you post ideas on a blog, it doesn’t mean you will ‘engage’ with your customers. Learn the difference between marketing and ‘social engagement’ and then combine them effectively.

    3. ‘Transparency’ isn’t just a word. If you don’t intend to practise it, don’t preach it or mention it. Transparency isn’t a flag you get to wave around only when it is convenient.

    4. Changing your management model is crucial for developing ‘social business’. We’ve already said that ‘social’ is something you are, not what you do; and for that reason most organizations cannot succeed in the social space by changing what they do and not who they are. If you don’t care about your customers, a director of social media or a social media manager won’t be able to transform you company and help you take advantage of the new tools. First you need to become a customer-centric organization. The rest will come later.

    5. People are more important than technology. Hire people who care about people. If you hire idiots, your company will be full of idiots. It doesn’t matter what your social network strategy is or how many useful conversation monitoring dashboards you have. Start with your people, not your tools. They are the ones that will make social work or fail.

    6. Talk less, listen more. On many occasions, organizations become obsessed with producing content, blog posts, press releases, tweets, events… That’s great, but it’s not the only thing. You should spend the same time listening to that audience you address as you spend producing content for them. Listen to your customers, listen to your employees, listen to your competitors. If you only focus on talking and publishing, you miss the conversation.

    With that, you can start to work and practise social business. Success takes work, time, patience, passion, honesty, integrity and, also, a good measure of luck. If anyone else tries to tell you it’s easy, they’re lying to you. At Zyncro we talk about social business Know how?

    Ana Asuero (@aasuero) works as Social Media Manager at Zyncro. She is an expert in corporate digital communication, social media and social media marketing. She has previously worked on institutional communication, media planning, advertising campaign strategy and market analysis projects.


  • Ana Asuero 9:00 am on April 29, 2013 Permalink | Reply
    Tags: , , , , , social business   

    The future for companies is to become social, mobile, and cloud: the keys from Zyncro 

    Estimated reading time: 7 minutes

    Editor’s note: Today we bring you this post that we wrote in Spanish for Eurocloud, the Spanish Association of SaaS and Cloud Computing Providers. We though it would be interesting to look at how the future for companies will be social, mobile and in the cloud.

    Companies are experiencing a transformation process marked by technology platforms and defined by the convergence in everything social, mobile, and cloud-based. The buzz word SoMoClo is a concept that provides companies with a new opportunity to transform their business processes using technology solutions.

    The SoMoClo trend is another symptom of how technology consumerism has evolved. We use applications that are designed for synchronizing with the cloud, sharing content on social networks, and of course, to work from mobile devices.

    This also adapts to the business world. Many of you have been using your personal devices at work for some time; you access social networks to keep up-to-date with the latest developments in your sector to see what your competitors are doing, you use online storage to save and access your corporate documents from home without having to use a virtual private network. And all this in a scenario where the BYOD (Bring Your Own Device) trend is growing, mobile devices improve each day and the cloud is becoming something easier to adopt.

    There are experts who consider that soon employees won’t just ask for better smartphones. They’ll go beyond that and will ask to have contents available through their cells and easy access it through the tools they normally use. Employees will want simply to be able to use their favorite tools that they use in their private lives in the work environment.

    With the explosion of Big Data (according to IBM, we generate more than 2.5 quintillion bytes per day), organizations need to convert that consumer trend into a strategy for transforming their business processes. SoMoClo is here to stay. The world is already social, mobile, and cloud-based; companies shouldn’t wait to do it too, seeing the cloud as the means of delivery, the social side as the shared service, and the mobile side as an omnipresent access. The leaders of organizations will need to rethink their processes because SoMoClo needs to be integrated in the company and will represent the next chapter in the Internet transformation, expanding collaboration to new levels of productivity.

    The figures already point to a positive change. According to data from the IDC, 2012 represented a turning point in the implementation of the cloud model in Spanish business, duplicating its penetration rate on the previous year, reaching 29%.

    The benefits of working in the cloud for businesses

    The benefits of working the cloud for businesses are easy to identify. Among others, it helps to reduce costs and increases service levels and productivity. In fact, it is estimated that the budgets for cloud computing will grow by 25% by 2015. Cloud technology is cheaper, more usable, more accessible, faster and easier to implement. What’s more, it makes applications more mobile and collaborative.

    Zyncro helps organizations to reap the benefits from working in the cloud

    At Zyncro we understand the business benefits of the cloud and we help organizations that are transforming their business model to make it more social, mobile and in the cloud thanks to our platform.

    For that reason, we integrate with a wide number of serivces in that line, on our continuous search to become the first social software platform capable of offering integrated access to organizations’ entire documental contents.

    Zyncro started its journey to centralize and socialize corporate documentation with its integration with the renown SharePoint from Microsoft (November 2011), becoming the social, collaborative, mobile, and user-friendly layer of major enterprise systems. This integration trend continued with Zyncro’s association with the Google Apps suite, more specifically with Google Calendar, Gmail (July 2012) and notably Google Drive (September 2012), and the technology unification process Zyncro has sought from its outset was reinforced with its integration with other social networks, cloud-based productivity apps, ERPs, or even business intelligence systems. A few weeks ago we announced our integration with Dropbox, the leading cloud file management system, and shortly we will launch our integration with box.

    Our goal is to continue helping organizations to reap their maximum potential by using social technology applied to the business world. With this vision, we continue our strategy to add sources that host business knowledge in a continuous search to improve the functionality and capacity of our platform, and become one of the Enterprise Social Networks with the greatest capacity to adapt to the most popular services on the social web and enterprise software.

    Ana Asuero (@aasuero) works as Social Media Manager at Zyncro. She is an expert in corporate digital communication, social media and social media marketing. She has previously worked on institutional communication, media planning, advertising campaign strategy and market analysis projects.

  • Eirene Ramos 9:00 am on January 31, 2013 Permalink | Reply
    Tags: , , , social business, ,   

    New Webinar: How can I manage my receipts and expenses on an Enterprise Social Network? 

    Estimated reading time: 3 minutes

    Zyncro, your Enterprise Social Network, and Captio, the smartphone application that captures your receipts and processes them so that they can be managed and analyzed, and expenses reports created, partner up to offer a complete productivity solution within Social Business.

    Find out all about this partnership and the benefits that this integration could provide for your company at the Spanish webinar we’ve prepared for you!

    What’s it all about?

    Zyncro’s mission is to socialize the management of all corporate information, and with the integration with Captio includes the socialization of approval, management and storage processes for expenses, enabled by the Captio smartphone application. The technology provided by Captio for the automatic recognition of data extracted from digitalizing expenses can be made the most of and can be incorporated in Zyncro social work flows.

    We’ve prepared a webinar to explain the details of this partnership agreement, necessary for the current international business reality, which is increasingly embracing innovative projects that provide real, quality solutions to improve organizational processes.

    When is it happening?

    The Spanish webinar will be held on two days, you can choose which best suits you, and lasts approximately 30 minutes:

    • Tuesday, February 5, 2013, at 17:30h CET
    • Thursday, February 7, 2013, at 17:30h CET

    Who is giving it?

    The seminar will be given by Patricia Fernández Carrelo, head of Marketing at Zyncro, and Joaquim Segura Cañada, CEO of Captio.

    Who is it aimed at?

    This webinar is aimed at all those businesses that are interested and want to promote productivity in their organizations through a complete solution for Social Business.


    To participate in our Spanish webinar, you just need to register using this form.

    To find out more about the benefits that this integration could provide your company and to join the social revolution of enterprise 2.0, click on the following link: I want to attend the webinar!

  • Agustín Bosso 9:00 am on January 2, 2013 Permalink | Reply
    Tags: 2013, , social business, ,   

    10 Social Business Trends for 2013 

  • Billie Lou Sastre 9:00 am on November 8, 2012 Permalink
    Tags: , , social business   

    Social business, the change lies with the people 

    Estimated reading time: 5 minutes

    Editor’s note: Today we’d like to introduce a new Zyncro Blog author, Billie Lou Sastre; we’re really delighted to have her on the team… Billie specializes in social media and in implementing 2.0 strategies. During her career in MRW as Social Media Manager among other responsibilities, she decided to create her own project, Par de Dos, a consultancy that helps companies to develop social media strategies integrated with their existing marketing plan. Welcome onboard, Billie 😉

    The social revolution started some years ago with more evolved businesses adapting to the social business model, defined as:

    “An organization that has put in place the strategy, technology and processes to systematically engage all individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value”

    An organizational change in the social media is essentially a challenge of leadership and business management, and not just about implementing technology; technology is the medium. To order to make a company social, you need to create mass collaboration processes that bring value to all stakeholders.

    But are we truly prepared to be social companies? To be one, we need to:


    1. Serve the individual (internal and external). In others, really be aware of all the people who have contact with our company when preparing our strategic plan.
    2. Listen (inside and out). It is not enough to just remember them when defining our strategic plan, we need to learn to listen on all levels. To do that, social tools are extremely useful.
    3. Respond. It is another step forward; if we know how to listen, we gather all our stakeholders’ concerns, ideas, and contributions, we reply to them and start dialog, we can generate more value.
    4. Learn and evolve. Through active dialog with individuals, we can get important feedback on where we are and what we can do to improve. We need to demonstrate that active listening can be used to innovate.
    5. Become social. This entire process is optimized when we learn to become social companies, collaborate and co-create.

    “A change that must be led by the company’s director and supported by all the managers”

    Until now, many directors didnt understand the power of social media. They know that the company needs to be there, but they don’t know why, they don’t incorporate it into their business strategies.

    We often hear of businesspeople who aren’t on the social networks through fear of expressing themselves openly. Others see them more as a sales and communication tool (generally unidirectional) in which they transfer their offline communication to online without any guide and with the sole purpose to increase sales or brand presence. Most of these companies do not have internal social structures and I can tell you that there is no one who has a social profile among the executive positions

    Evolution towards a social business model is a long path. Few companies have adopted it fully as we go from an industrial culture to a post-industrial one. However, it is the future. When companies know how to feed off the enormous value of their contributors, employees, providers and customers, they will find themselves at a stage capable of generating inmeasurable value.

    “Running a social company has a much deeper meaning. It requires a fundamental cultural change throughout the organization.

    To be a social business, a business must be sincerely interested in listening to customers and empowering employees to have an open conversation with them. In this new business model, strict hierarchies are no longer valid. We cannot avoid “innovative spirits” and attitudes in all aspects of the organization, and of course, knowledge must flow in all directions and be driven by all people in this new company.

    Social networks are only tools to interact with individuals, tools with an infinite power to transform relationships with customers, providers, employees and stakeholders, but if the company is not culturally prepared and does not incorporate this new philosophy within its business strategies, it is unlikely that these tools can be used for innovation and creating business value.

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