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  • Patricia Fernandez Carrelo 9:13 am on March 12, 2012 Permalink | Reply
    Tags: , , , social CRM,   

    The new integrated Zyncro, the social tool for your organization 

    Estimated reading time: 3 minutes

    Zyncro continues to grow!
    During the last year it has taken a giant step forward.

    To show you everything that Zyncro represents today, and in line with our usual style we’ve created a new infographic. Because once again, a picture is worth a thousand words! 😉



    The organizational change towards the Enterprise or Company 2.0 has become more consolidated with a new widespread communication and knowledge management model in companies.

    When adopting an enterprise social network, your company doesn’t start from zero. So Zyncro has incorporated features to easily connect with your existing systems, becoming the integrated social tool for your entire organization, which now lets you:

    All this as well as existing features:

    • Private work groups for easy and secure collaboration with co-workers, partners, customers or suppliers
    • Document management in a secure and private cloud, accessible from anywhere and from any device
    • Properly organized and integrated tasks for monitoring each project
    • Corporate directory, with contact info on all the people in your organization as well as your external contributors.

    Remember, you can download or share this infographic using the following Zlink!

  • Ana Fernández 9:30 am on August 30, 2011 Permalink | Reply
    Tags: , , , social CRM, , , , ,   

    How to become a salesperson 2.0 and not die trying. Introduction 

    Allow me to first introduce myself, my name is Ana FernandezSales Manager at Zyncro and I would like to thank the company for giving me this opportunity to publish my first blog post.  My objective is to start this article with a section on how to reestablish the “salesperson” as a “salesperson 2.0” and how to not die trying…

    I firmly and constantly believe in the use of information in order to achieve results. Generation 1.0 is reluctant to share information and collaborate.  Salespeople from this generation think clients belong to them simply because they have their business cards, their telephone number, their extension or their mobile number.  This is now in decline as well as it being non-productive when such tools as LinkedIn and social networks exist.  Customer share their information with you within social networks if they really believe that you are the right person to manage their needs.

    Traditional companies also think customers are theirs exclusively and they do not realize that clients are free to choose and can be lost more quickly than the time spent finding them.

    The sales paradigm is currently changing.  I firmly believe in:

    • the use of tools that aid the salesperson’s day to day such as social ERP, social CRM and  the use of collaborative tools like Zyncro
    • the exchange of information – moreover the immediate exchange – between the different departments.
    • and customer loyalty via all possible channels.

    Companies that believe departments to be like territories are destined to fail.  Departments must collaborate.  The technical department, marketing and the sales departments should be one and they must fight with the same intensity towards obtaining business opportunities and sharing information.

    I will periodically present you with articles on what it means to be a salesperson 2.0.  From “The Philosophy” and basic concepts about the new paradigmic change in “customer-sales” relationships, going through “The Tools“: LinkedInTwitterSalesforceiContact and of course, Zyncro.  Until we reach marketing-sales relationships in a company 2.0, technical-sales relationships in a company 2.0, salesperson profiles 2.0, contact management in a hyper-connected and social world (the sales point of view)…

    Finally and with regards to my position, I would like to explain to you why I choose to support the salesperson 2.0 perspective and overall, the reasons for doing so by using Zyncro.

    Zyncro allows for information sharing and to be honest, I think this is the key to success.  Collaboration is a basic principle with regards to the change we are experiencing.  Everything changes and in order to survive, the use of words such as information and collaboration, are key especially in the sales arena.  Zyncro allows the sales team to share presentations, proposals as well as improve your productivity by means of generation of work groups and, I am leaving out the most important part, the possibility to learn about colleagues’ successes with clients as well as the possibility to ask about them. Questions can be posed freely by using the microbloging system and your colleagues can respond to these while you are at a customer base so you may also meet the customer’s needs at that very moment.  By using the employee profile module, we can search for the person within our own organization that has the right knowledge in order for us to respond to our client.  And this is just the beginning…  In the following posts ,you will start to discover a lot more about the sales world 2.0 as well as about Zyncro. This is just the first chapter.

    Welcome to the “Sales 2.0” section of ZyncroBlog!


  • Xavi Gracia 11:30 am on April 7, 2011 Permalink | Reply
    Tags: , , , , social CRM,   

    Knowledge 2.0: A company’s greatest asset 

    Estimated reading time: 5 minutes

    We all agree that the greatest asset a company can have nowadays, is its collaborators and their knowledge. It is very difficult for a company to differentiate itself by its product, price… what really sets things apart is the service.

    There are many companies that do practically the same thing in a given sector: some make a profit whilst others lose money… What differentiates them is the way they do things.

    In a world gone global, productivity is key and if we are incapable of sharing knowledge, our productivity cannot improve.

    We are experiencing a work climate in which dismissal and people leaving the company within 5 minutes is rife (in most cases, they cannot even access their computers)… and without warning…  But has the organization gained all of the knowledge from that collaborator that has been “invited to be happier elsewhere”? The answer is NO.  What does it cost a company who has not been capable of capitalizing on its greatest asset (knowledge) from that collaborator?

    How many CRMs are at only 50% of their potential whilst sales reps collect business cards in their desk drawers? When they leave a company, those business cards leave with them, their notes, information known only to that person and that has not been previously shared.  The sales rep’s perspective is that they are ‘their clients’ but in reality, they belong to the company.  It is the company’s mistake to have been incapable of capitalizing on those relationships and contacts.

    The majority of companies have a transactional ERP (Enterprise Resource Planning) system, or a CRM (Customer Relationship Management) and in the best of cases, a BI (Business Intelligence) system.  The question is if the majority of companies could implement these types of corporate systems, why would some obtain a competitive advantage and not others? Clearly it is in the use given to this type of Information system.   I think we all get the idea up to this point but what is key?

    Without a doubt, the key lies within the sharing of the knowledge, the establishment of synergies, economies of scale, being customer oriented from all departments and areas of the company, to have a clear idea of process and endless key concepts that we all know and share but in most cases, only go as far as being good intentions.  Today we have the opportunity to truly share the knowledge. The only thing we need to do is when we consider any business project in whatever area it may be, we think about capitalising on it from beginning to end.

    My recommendation is the implementation of an enterprise social network that will allow us to obtain the maximum performance from our greatest asset.  Knowledge.

    Let’s start working towards truly becoming an enterprise 2.0!

    To summarize:

    1. Knowledge is the greatest asset of a company.
    2. Sharing it improves productivity.
    3. The way in which things are done is the real differentiating factor.
    4. It is the responsibility of the company to capitalise on and make most use of the knowledge held by its collaborators.
    5. Sharing adds up.
    6. Not sharing does the opposite.
  • Lluis Font 11:00 am on March 21, 2011 Permalink | Reply
    Tags: , , , social CRM, ,   

    Vote Social 

    Estimated reading time: 3 minutes

    Despite what the title appears to say, I am not going to embark a communist revolution. Though perhaps, the revolution that we are about to live will have many adept players.

    The revolution that is just around the corner in the business world is social.  And when I say “social”, I am talking about social networksIn less than 5 years, all companies will have some kind of social network.

    Various confluent factors support this:

    • More than 500 thousand people worldwide make use of these networks outside the workplace.
    • The new Generation Y that is occupying employment positions do not use email as their main form of digital communication like the previous Generation X.  The new generation bases their digital communication on FacebookTwitter and instant messaging.
    • The “de-gendering” of technology.  The successful products are those that are easy to use and that most resemble the way we behave as human beings.  Enterprise social networks are the equivalent of the touch screen of a smartphone.  Similar to the way we like to change the background image of our mobile, or the way we turn the pages of a book, as human beings we like to talk, share and explain what we are doing to others. This is our natural way of collaborating.  It is not simply copying a file into a directory.  Behind that file, you will see there is always a story to tell.
    • Finally, the term adopted a few years ago by Alfons Cornella, now also used in car advertisements, we suffer from infoxication particularly via email.  Thanks to corporate social networks we can send messages more productively, avoiding the interruptions generator that is our email.  And of course, without using any blind copy.

    Socialization is going to be everywhere.  Just a few examples to follow:

    • Social Business Intelligence (idea conceived by Jaume Joan of APESOFT): Management reports are always reviewed with commentary which generates an extremely long string of emails.  Contrary to this, I can share easily with whomever I choose in my social network and make comments via microblogging.
    • Social CRM: the creation of a collaboration proposal in a collaborative manner with a client raises the probability that we will win the account by 40 points.  Imagine the possibility of being able to upload the first draft of an offer on a social network (private of course) and that the different client contacts start making their comments on it, to be able to produce a second version, much more in line with the client requirements and continuing in this way until achieving an offer so good that the client can only say “YES”.
    • Social ERP: it would be good if the sales team knew when clients have paid their invoices or when the marketing team will launch a fantastic TV advert, or that the purchasing department receive an automatic notification when a department has run out of stock… and a lot more information that these days stays within the department walls of a company.

    And of course the Social intranet: current intranets generally only go in one direction, someone posts something and the rest if at all, read it.  OK then, imagine that you could share files, work, offers, ideas and be able to comment upon them like on Facebook and in addition, you could have access to all of the things that gradually get stored on your intranet: holiday request, meeting room reservations, attendance register.

    In a nutshell, since ZyncroApps arrived, all of this has become possible with Zyncro.

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