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  Ana Asuero 7:00 am on May 6, 2013 Permalink | Reply
  Tags: social business ( 13 ), social enterprise, social media   

  6 Essential Things You Must Know About Social Business 

  Estimated reading time: 6 minutes

  A few weeks ago I read about interesting ideas and strategies for social businesses in a report carried out by the team and contributors of Sprinklr: ‘How the Most Social Brands do it‘.

  More specifically, Olivier Blanchard (@TheBrand builder) reminded me of some of the ideas we need not only to understand, but to implement and not forget if we really want to build social businesses.

  It is important to take a step back every so often and forget about technology to assess what companies really need for Social Business. We know that this isn’t just about tools. It’s about a change in organizational culture.

  Olivier spoke about some of the lessons we can learn from organizations that are successful thanks to their social business efforts.

  1. ‘Social’ is something you are, not something you do. It’s a question of corporate culture. If a company doesn’t focus on building relationships with its customers as part of its general strategy, the possibilities that it will do it with the new social media are remote. And what’s more, it won’t work. Tools won’t dictate whether a company is social or not; that is something defined by the company’s ‘being’. First, socialize the heart of your organization and base your general strategy on building relationships with your customers in the real world, and then use new social media to cultivate that relationship in the digital world.

  2. Marketing on social media channels isn’t being ‘Social’. A blog is just a blog. Publishing content on it doesn’t make you automatically a social business nor will it convert you into an opinion leader magically. Just because you post ideas on a blog, it doesn’t mean you will ‘engage’ with your customers. Learn the difference between marketing and ‘social engagement’ and then combine them effectively.

  3. ‘Transparency’ isn’t just a word. If you don’t intend to practise it, don’t preach it or mention it. Transparency isn’t a flag you get to wave around only when it is convenient.

  4. Changing your management model is crucial for developing ‘social business’. We’ve already said that ‘social’ is something you are, not what you do; and for that reason most organizations cannot succeed in the social space by changing what they do and not who they are. If you don’t care about your customers, a director of social media or a social media manager won’t be able to transform you company and help you take advantage of the new tools. First you need to become a customer-centric organization. The rest will come later.

  5. People are more important than technology. Hire people who care about people. If you hire idiots, your company will be full of idiots. It doesn’t matter what your social network strategy is or how many useful conversation monitoring dashboards you have. Start with your people, not your tools. They are the ones that will make social work or fail.

  6. Talk less, listen more. On many occasions, organizations become obsessed with producing content, blog posts, press releases, tweets, events… That’s great, but it’s not the only thing. You should spend the same time listening to that audience you address as you spend producing content for them. Listen to your customers, listen to your employees, listen to your competitors. If you only focus on talking and publishing, you miss the conversation.

  With that, you can start to work and practise social business. Success takes work, time, patience, passion, honesty, integrity and, also, a good measure of luck. If anyone else tries to tell you it’s easy, they’re lying to you. At Zyncro we talk about social business Know how?

  Ana Asuero (@aasuero) works as Social Media Manager at Zyncro. She is an expert in corporate digital communication, social media and social media marketing. She has previously worked on institutional communication, media planning, advertising campaign strategy and market analysis projects.

   
   

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  Cristina Aced 9:00 am on April 9, 2013 Permalink | Reply
  Tags: communication ( 32 ), communication 2.0 ( 60 ), corporate communication ( 8 ), enterprise social networks ( 94 ), Public Relations 2.0, social media, social networks ( 31 )   

  Public Relations 2.0: 6 principles that remain current and 4 new ideas 

  Estimated reading time: 5 minutes

  Editor’s note: Today we welcome as author on our blog Cristina Aced (@blogocorp), who will discuss communication 2.0 and social media. We are delighted to have her join us. Thanks, Cristina!

  There are six principles that any communication manager must obey:

  1. Tell the truth.
  2. Prove it with action.
  3. Listen to the customer.
  4. Manage for tomorrow.
  5. Conduct PR activities as if the whole company depends on it.
  6. Remain calm, patient and good-humored.

  In fact, these tips are not mine, they are from Arthur W. Page, who was vice-president of public relations for the American Telegraph and Telephone (AT&T) and contributed to the development of modern public relations. Page was one of the first to join a company as an officer of communications, a usual practice nowadays.

  He established these basic principles at the start of the 20th century, although they could have been written today. It is a good example that shows the bases of corporate communication are still the same and illustrates the need to know the past in order to understand the present (and the future).

  In public relations, there are aspects that are still applicable from their origins, but there are also others that change (as I explain in my book Relaciones públicas 2.0. Cómo gestionar la comunicación corporativa en el entorno digital). Undoubtedly, the Internet and social media draw a new communication scenario, characterized by:

  • Conversation. Nowadays, the roles of emitter and recipient interchange constantly. Companies have to stop seeing themselves as simply emitters of contents and start to listen actively to their audiences on the Internet.
  • Open collaboration. As Pierre Lévy says, “no one knows it all, but everyone knows something”, and the new digital platforms facilitate this exchange of knowledge. Zyncro lets you create enterprise social networks that encourage collaborative work.
  • Economy in our attention. We live surrounded by an excess of information. For example, every minute 72 hours of video are uploaded to YouTube. The difficulty lies not in having a presence on the Internet, but capturing users’ attention.
  • New intermediaries. Social media lets you reach the audience directly (fantastic for the communicator!) However, new gatekeepers have appeared: social tools. As Eli Pariser explains, we live in a filter bubble. Both Google and Facebook apply filters to the contents we receive and often we are unaware of them. For example, in Facebook we see the updates of the people we have “liked” the most before those with whom we have never interacted.

  As we can see, the social web offers new communication opportunities, and public relations professionals need to be ready to take advantage of them. Yet without forgetting the basic principles of a good communicator: honesty, truthfulness, empathy… As Arthur W. Page established at the beginning of the 20th century.

  Cristina Aced (@blogocorp) is a journalist and communication and public relations consultant. She has specialized in the digital area and has published several books on the topic. Her most recent one is Relaciones públicas 2.0. Cómo gestionar la comunicación corporativa en el entorno digital (Editorial UOC). She collaborates as a lecturer at the Universitat Pompeu Fabra, the Open University of Catalonia, and at the Universitat Abat Oliba, among others. Since 2006 she has been writing at Blog-o-corp.

   
   
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  Fernando Errazquin 9:00 am on January 29, 2013 Permalink | Reply
  Tags: cyber-stress, enterprise social network ( 68 ), social media, social networks ( 31 )   

  Social Networks – Do they increase or reduce Cyber-stress? 

  Estimated reading time: 5 minutes

  Psychological terms adapted to the new social situation often filter through to our everyday life, becoming familiar to us, and with a bit of interest from our part we become experts in the subject. Currently society talks of empathy 2.0, which makes us ask the question, as our Zyncro author Mertxe Pasamontes points out in her blog, “how can we feel connected to someone we can’t see or hear?”. There is also a lot of talk about emotional intelligence, a skill that can even be applied to the business environment, as Jose Luis del Campo Villares explained, and in addition, about even lesser-known concepts, such as cyberbullying. But… Where do terms as common as stress fit into the current organizational reality? Has this term also evolved?

  I mention all this because a while ago I started to feel a familiar, but new, state of mind due to the continual generation of content on Social Networks: stress or should I say cyber-stress.

  According to Selye, stress is the body’s non-specific response to a demand placed on it, in which various defense mechanisms enter into play in order to deal with the situation perceived as threatening:

  I’ve got to check my Facebook; the article I published yesterday has been retweeted ten times; I’m going to pin that great photo; wait, wait, I’ll just check in at Foursquare and we’ll go in… All these expressions sound familiar, don’t they? Do you feel a certain level of pressure to develop and create more and more content every day which, in addition, has to be interesting? Well, what you’re feeling is cyber-stress.

  Various American university studies have shown an increase in sleeping disorders and common physiological responses to stress from the continual use of technology connecting us to Social Networks. In fact, according to Dr. Eric Darr, from Harrisburg University, “students realized that if social media, particularly Facebook and instant messaging, isn’t used properly, it can take over their lives”.

  With this statement, we could believe that Social Networks create stress, this so-called cyber-stress, but, let’s look beyond this. There are studies that show pretty much the opposite: the use (which isn’t abuse) of Social Networks can even reduce work stress. Furthermore, research by neuroeconomist Paul J. Zack reveals that a 10-minute break from work to access and interact on Twitter or other Social Networks increases the level of oxytocin (the empathy hormone, which helps work more collaboratively), and also extols our social connections and relationships. In summary, it has been demonstrated that people who use and interact with a Social Network during working hours and take a break from their tasks return refreshed and their performance increases.

  In this regard, to alleviate the possible cyber-stress of your employees, and as relationships on Social Networks release oxytocin, working with an Enterprise Social Network could be very beneficial for releasing stress, because employees generate value within the organization, they feel more involved and create social relationships. All of this helps organizations to grow and evolve, because when all is said and done, a company is nothing more than the people in it.
   
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  Marta Carrió 9:00 am on November 22, 2012 Permalink | Reply
  Tags: CEO, leadership ( 25 ), management ( 13 ), social media   

  The social CEO: a frame of mind 

  Estimated reading time: 3 minutes

  Editor’s note: Today we’d like to introduce a new blogger: Marta Carrió. She is a Doctor of Corporate Reputation (UPF), has an Executive MBA from ESADE, an Official Master’s in Social Communication (UPF), and a Master’s in Marketing Management (UPF). A technical analyst of behavior in social networks (COLPIS), she is a partner in Plan, a consultancy company specializing in the measurement, analysis and management of corporate reputation in on- and offline environments. Welcome!

  I like following and retweeting posts by Leslie Gaines-Ross, a well-known reputation strategist at Weber Shandwick. In her last post she shared what, according to her, and also in my opinion, being a “social” CEO means. Her comments are based on the post that Spencer Rascoff, CEO of Zillow -one of the leading portals about real estate in the United States-, published on his blog, in which he explains what being a social CEO means for him. This is an extract of Rascoff’s words:

  “This caused me to ponder what it means to be a social CEO. Yes, it means that I participate on Twitter, Facebook, Pinterest and, of course, on my two blogs. But it goes beyond that, it’s a state of mind. Being a social CEO means that I’m always accessible – to my employees, our advertisers, our business partners, and our users.

  I was worried that when Zillow became publicly traded, we might have to reduce our “socialness”. But I’ve worked hard to maintain a social culture in the company. And it has been less difficult than I expected. True, there are plenty of topics that are off limits: financial results, forward-looking statements, and the like are all no-nos. But I’m always permitted to talk publicly about the company and our strategy, and to engage in discussion and debate about Zillow and the industry. I think CEOs who choose not to participate in social media are being cop-outs. If they don’t want to use social media, that’s fine. But don’t blame the lawyers for what happens as a result.”

  As Gaines-Ross and Rascoff himself point out, being a social CEO is a state of mind, one common to executives who understand that reputation risk is entirely related to -in the majority of cases- strategic decisions that organizations take. And, in short, ultimately it is management that is responsible for safeguarding the company’s reputation.
  
  
   
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  Carlos Zapater 9:00 am on November 19, 2012 Permalink | Reply
  Tags: brand experiences ( 3 ), online reputation ( 2 ), social media, social networks ( 31 ), video ( 9 )   

  Real Case Study. How to manage tantrums on your social network 

  Estimated reading time + videos: 10 minutes

  Today we’re going to take a temporary break in our series on corporate video production, but we are not going to leave the topic of video aside completely. Some weeks ago, I came across a major piece. It was one of those viral videos that involved a customer’s tantrum on a social network that had gone viral due to the original way in which it was published. However, the affected company reacted brilliantly, taking advantage of the viral effect of the complaint to use it in its favor, even multiplying the effect. Let’s look at it in more detail.

  First, the background. At this stage, we’re all sick of seeing those typical commercials on TV for feminine products in which each time a women gets her period, it’s like she’s won the sweepstakes, has a body that makes Jolie or Johansson bite dust, and has got her boss’s space in the parking lot without him realizing. I’m sure you’ve all seen those Kotex commercials, so you know what I mean. A typical brand in the UK market would be Bodyform:

  And then the harsh reality of the collateral effects of menstruation kicks in…
  So it seemed a cloud of resignation floated eternally over the sufferers/consumers who had to support these commercials day in, day out. Until one guy decided to post a comment on Bodyform’s Facebook page, explaining with a very British sense of humor, what he thought of those adverts compared to his personal experience.

  

  The result? To date, there are more than 100,000 likes, as can be seen on the Bodyform Facebook page

  Obviously, the company didn’t let the effect of that particular comment slide. Having reached that point, the options were to ignore what’s happening on the social networks (in Spain, we’re experts on that, unfortunately), respond in a conventional manner, or respond… like Bodyform did.

  Throwing caution to the wind, and in just a week, it posted a response video as can be seen in the previous link. In this video, a fictitious Bodyform CEO explains the reasons why nowadays we still think of those dance classes, horse-riding and water-skiing… Check it out for yourselves, as you can’t miss this one:

  And the number of hits? In 24 hours, 175,000, and in a week… nothing less than almost three million. To that impact, you need to add the number of positive opinions on the handling of the affair with originality, freshness and a great sense of humor.

  The Bodyform case is a clear example of how to take advantage of a rebound effect by combining Video + Social Networks.

  Those in charge of the decision-making took advantage of the “kick” of the initial tantrum to drive their video into the stratosphere (Baumgartner’s jump was nothing compared to this) and with it, its brand image. Had any of you heard of the Bodyform brand before reading this article?

  Think how you can extrapolate this case to an Enterprise Social Network like Zyncro. Imagine a motivating video for your employees? Can’t you see a great management system for virals before they hit the social networks? Aren’t you seduced by the three million hits for a few cents? Because if a brand that tells everyone that having your period is fabulous can do it, you tell me why the rest of us can’t do it…
  
  
   
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  Eirene Ramos 9:00 am on October 26, 2012 Permalink | Reply
  Tags: enterprise social networks ( 94 ), events ( 51 ), social media   

  Zyncro at EBE 2012: ‘Social Web Within Organizations’ 

  Estimated reading time: 3 minutes

  

  The social web is not limited to the private sphere. Companies also need to use them and take advantage of them for their organization. But how can they use the social web within their internal structures?

  Our CMO Patricia Fernández Carrelo will give an answer to this and many other questions that many companies have wondered during their evolution towards a social enterprise. She will do it in her keynote at EBE 2012 in the Sala Amarilla on Saturday, November 3, from 10.30 am to 11.00 am. Don’t miss it!!

  The way people communicate has changed. This is an inescapable reality that companies can either take advantage of or ignore. On a marketing, corporate communication and talent recruitment level, there are several lines open thanks to social networks, but internally, there is still a void in the incorporation of social corporate communication and business management tools.

  This new trend towards socialization is starting to materialize in companies through Enterprise Social Networks, private, secure and user-friendly solutions that promote communication and idea management at the heart of the company, improve access to information from anywhere and at any time, and even make employees more productive by increasing their motivation as they feel identified and included in the business project.

  We cannot discuss trends without looking at real use cases. For this reason, Patricia Fernández will give examples throughout her keynote from both SMEs and major corporations which have incorporated Enterprise Social Networks successfully in their organizations.

  What is EBE?

  EBE is the major social web date in the Spanish-speaking calendar. A leading event for web fans and professionals. Although it goes beyond being merely just that; its relationship with the community can be seen all year round and it rounds off the year in fall with an event for anyone who loves changes associated with the internet and technologies.

  #EBE12 will be held on November 2, 3 & 4 in the Convention Center of the Hotel Barceló Renacimiento (Isla de la Cartuja s/n, Seville) Sign up, we’re looking forward to seeing you there!

   
   
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  Yolanda Torres 9:00 am on October 8, 2012 Permalink | Reply
  Tags: communication 2.0 ( 60 ), social media, social networks ( 31 )   

  SOCIAL IN CAPITALS!! 

  Estimated reading time + video: 8 minutes

  Good morning! It’s Fall already, how time goes by. I wanted to share with you some thoughts that fall within communication trends, but I came to the conclusion that “marketing” is nothing more than reviewing our behaviorial habits: the digital age is changing us and changing marketing. Or to be more precise, changing values and the way of understanding the world.

  I’m not just talking about business and corporate changes: the success of Zyncro and its swift growth consolidates the organizational change towards social business, social sales, social communication, social partners… in short, social networking.

  When I say “Social”, I mean using Social Media, combined at times with the concept of Social thinking or Social commitment.

  • Collaboration
  • Commitment
  • Decision
  • Exponential development
  • Help

  At Social Media Week held some weeks ago, I attended some talks such as that given by the organization Change.org, where thousands of anonymous citizens support common causes. A signature, thousands of signatures can change reality

  The digital society is LOCAL, SOCIAL, and MOBILE. At other times, Social is combined with “collaboration.” More and more we are thinking in environments where we can achieve our shared goals.

  • Crowdfunding
  • Time sharing
  • Car sharing
  • Wifi sharing
  • Business incubators

  Undoubtedly, the word “share” will replace “possess” on an infinity of occasions.

  And now, a sonata by Beethoven, Moonlight, that more than 6M of us internet users have listened to, while you finish reading this post, I want to share what I’m feeling with you: social attachment

  Eager to win us and aware of our power, brands have no other alternative than to give us service. It is the age of the so-called Servile Brands, fruit of the power of the internet, of the community where sales habits have changed radically:

  • Flexibility
  • Service
  • Choice/trial
  • Satisfaction
  • Ease

  The Social Community has changed the rules of the game. It is changing the world and our way of relating to one another. Now our voice can be heard loud and clear and we are demanding. As Steve Jobs said, “Design is not just what it looks like and feels like. Design is how it works.”

  • Hyper-connected
  • Hyper-informed
  • Demanding
  • Brave
  • Socially relevent
  • United

  We internet users have recovered the strength brought by union. Social media have multiplied our capacity to relate expontentially. The world is ours and we can make it whatever we want. Dare to try?

   
   
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  Mari Carmen Martin 9:00 am on September 20, 2012 Permalink | Reply
  Tags: social media, social networks ( 31 )   

  Don’t listen to the Social Media gurus 

  Estimated reading time: 5 minutes

  Editor’s note: Today, we’d like to welcome our latest addition as ZyncroBlogger. Mari Carmen Martín is a trained Industrial Psychologist and expert in HR. With a MBA and a PDE from ESADE Business School, she has worked in Change Management consultancy and HR management. Currently she works for Cloudtalent, a company of the Humannova group, where she is responsible for creating Personal Branding programs for executives and professionals.
  It is a pleasure to have you join our ZyncroBlog, Mari Carmen

  The term guru comes from Sanskrit, meaning spiritual master, though the word guru is often used incorrectly to designate a mere professor or trainer in any area. In the case in point, in Social Media, this new use is also taking over. Following the original etymology, a true guru is a divinely enlightened master that has exceeded all limitations and created his/her identity with the Omnipresent Spirit. Such a master is singularly capable of guiding others on their inner journey towards the perception of God. Wow!! Basically that doesn’t apply to any management gurus we know, the ones that publish in the Harvard Business Review or teach classes in some prestigious universities or business schools in the US and old Europe. Of course, nor does it apply to Social Media or any other discipline, including experts in Quantum Physics and Astrophysics who amaze us every time they open their mouths.

  Well, if you are with me to this point, we already agree that a guru according to the etymological concept of the word is not the equivalent of a master. The paradox is the following: if a discipline as recent as Social Media where everything changes constantly, even the social networks themselves, the applications that monitor them, the concepts, the case studies, etc. how are we going to follow the advice of someone who is capable of guiding us? And where will they guide us to? Not long ago, the Holy Grail was Facebook. Today it’s Twitter, and tomorrow, what will it be? Yesterday, it was the number of followers, and now people, the conversations are the key. A few days ago, one of the main #TT conversations on Twitter was the applications that discover false followers, with the accounts with millions of followers like that of @Ladygaga or even the president of the United States, @BarackObama , estimated to having up to 20% of pretend followers.

  I’m sure you’ll agree that the most important thing in Social Media will always be and must always be the conversations and people, not numbers. If anyone tries to tell you otherwise, don’t trust them. We are humans interacting in a virtual world… never forget that. Naturalness, our own style, what we are in essence, and what we like to do and what we do professionally forms part of our personal brand. Without mentioning the social influence indicators @Klout, @Kred and the many others that will emerge.

  I’d like to finish off the way I started, by encouraging you to enjoy social media. Trial and error is the key: trial to try not to make a mistake, and if you do make one, don’t worry, I’m sure that you’ll learn a lot from it. Above all, use your discretion, deciding to do the right thing at each moment. Measure your results. Without analysis you can never know how you are doing, so have fun and measure. To finish, don’t believe everything I tell you either.
  
  

  Mari Carmen Martin and Nuno Bernardes are discussing. Toggle Comments

   
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    Nuno Bernardes 2:48 pm on September 20, 2012 Permalink | Reply

    I didn’t, I don’t and I won’t believe everything you say, but I couldn’t agree more on this article Like it! ( and believe me, I really did like it!)

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    Mari Carmen Martin 8:51 pm on September 25, 2012 Permalink | Reply

    Thank you, I also agree that’s why I got inspired and wrote!! You’re doing right!!

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  Manel Alcalde 9:00 am on July 11, 2012 Permalink | Reply
  Tags: crowdsourcing ( 7 ), organizational culture ( 13 ), social media   

  Crowdsourcing for an organizational culture 

  Estimated reading time: 8 minutes

  

  Anyone who has come into contact with Coaching or Neuro-Linguistic Programming has probably found themselves in a position of having to write a personal mission statement or design objectives. They have also most likely discovered how complicated these tasks are. What? I’ve got to think about what my mission is? What my objectives are? And, on top of that formulate them from a positive angle? And specify? And specify EVEN MORE? Ugh! The task is complicated when we’re so used to being carried along by inertia and when we’re not being entirely conscious and responsible for our future. Often, although we believe we’re heading in the right direction, after performing this exercise we discover that in fact this direction is still too vague, and that we are not actually heading towards a real, clear and permissible goal.

  We are not heading towards any sort of tangible objective. We don’t have a ‘manifest’ by which to guide ourselves. We aren’t being responsible nor are we really committed.

  In order for organizations to be effective, they also need a mission statement. Having a defined system of beliefs and objectives, a clear reference framework that is shared by all employees is essential for a company’s good health because it means that some sort of common responsibility pact exists. That’s what the theory says, and I say ‘theory’ because I’m not sure this is a general rule. Nor do I know if another rule is: the one that says that in order to be effective, this statement should, somehow, be created by all of the members of the organization together, because without participation there is no commitment.

  In 1989, when leadership expert Stephen R. Covey posed the question in his book The 7 habits of highly effective people, he used the example of IBM. The American multinational technology and consulting company has, since its beginnings, had a well-established beliefs system among its employees, based on the individual’s dignity, excellence and service. Just over 20 years after this book was published, IBM continues to be the example of a company with absolute confidence in its mission statement and in the commitment of its employees. Now, what’s more, it is an organization that is dedicated to giving its employees a voice and to fostering the exchange of knowledge between them. This is proven by the fact that with a workforce of almost 400,000 employees in 170 companies, IBM has its entire communications policy decentralized in Social Media. The multinational does not have a corporate blog or a dedicated account on Twitter. Instead it leaves corporate communications in the hands of hundreds of IBMers, employees from different areas of the company who have become the brand’s voice. IBM also has a staggering 20,000 internal blogs and 100,000 employees who post on them. Figures on other networks are also impressive: several thousand IBMer tweeters, thousands of other external bloggers, etc. (visit IBM Syndicated feeds on its American website and you’ll be dumbfounded. You almost wish there was only one possible feed…). The best thing about this decentralized approach in Social Media is that IBM doesn’t intervene in the process; the whole system works around guidelines established by a group of employees in 2005. These guidelines basically state that each employee is responsible for his or her publications, that confidential information must not be distributed, that they should try to add value and respect their audience and, finally it adds: ‘Be who you are’. Wow! I suppose this is only something that an adult organization is able to do; one which has a fully established value system among its members, and which trusts that the community, provided with a few basic guidelines, will self-regulate itself.

  I believe that the case of IBM is an example of how, by using crowdsourcing, a solid business culture can be promoted, one to which people are committed. Enterprise Social Networks can, without a doubt, play a crucial role in this topic. I also believe that participative corporate blogs are essential because they fulfill two missions: they make the company’s mission statement come alive, something to which employees contribute on a daily basis and, at the same time, they convey the brand story to all of the stakeholders in the best possible way; through the voice of the people most committed to the company. I recently heard Antonio Núñez, an expert storyteller, say in an interview that real branded content (or the most effective) are the stories of the employees, the customers or the members of an organization.

  To make the mission, vision and values of an organization common property, to which all of the employees are committed depends on encouraging each one of them, during the course of their daily work, to participate in its creation. I believe that, in this 2.0 era, this means establishing technological tools that facilitate exchange and collaboration, both behind closed doors and publicly.

  (As an aside, this study by New York University’s Stern School of Business has shown that blogging during work, even on personal matters, helps build relations among employees and increase productivity).

  Manel Alcalde is a creative writer, audiovisual producer and a digital communicator. In his personal blog, Nionnioff, he writes about creativity, communication and narrative. We recommend you check it out!

   

  Creativity, a collective affair « Zyncro Blog: the blog of the Enterprise 2.0 is discussing. Toggle Comments

   
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  Patricia Fernandez Carrelo 9:25 am on March 26, 2012 Permalink | Reply
  Tags: careers, community manager ( 4 ), job offer ( 5 ), opportunities, social media, zyncro ( 182 )   

  Zyncro seeks Community Manager… 

  Estimated reading time: 4 minute (maybe more if you’re interested )

  

  Updated Monday, March 26 at 6.30pm Central European Time

  The period for sending us your applications is now over!

  Many thanks to all of you who have showed interest in this offer and sent us your details and your profiles! Thanks also to everyone who has spread the word on the social networks.

  Zyncro has received numerous applications for the position and we’re sure we’ve got the cream of the crop. Now we’re just left with the difficult task of deciding!

  Once again… thanks, everyone!

  
  

  Yes, the time has come to extend our team after an intense year of creating and managing our community on the social networks, with our presence on Twitter, LinkedIn, Facebook, Google+, YouTube, Pinterest… and on ZyncroBlog…

  At Zyncro, we’re looking for someone to help us answer our community’s needs, to engage and transmit everything we do and offer, as well as recreate our Spanish strategy in other countries.

  Who are we?

  Zyncro Tech is one of the main start-ups on today’s international technology front. We started in Barcelona a little over two years ago and now we have offices in Argentina, Mexico, France, Germany, Brazil, Japan, the United States, and soon we’ll open in the Netherlands, Italy and China.

  Working at Zyncro Tech, you’ll be part of:

  • An attractive project in which you can learn, grow professionally and personally, develop your expertise as an expert in the technology sector and experience the passionate world of social networking.
  • A fun and motivated multicultural team looking to take on the world and 100% dedicated to the project.
  • An innovative environment where you learn something new every day, discover what inspires you and where the path is built on new ideas.
  • A truly international venture, meaning that you’ll discover performance at a global level, learn and participate in new ways of doing things across different cultures…

  Who are we looking for?

  We’re looking for an all-round “off-road” community manager:

  • An expert in 2.0 channels with proven experience in managing online communities—even it’s just your own! Someone who gets what #FF, infographics, hashtag, branding or APIs is.
  • A technology geek: someone who loves exploring new tools, reads Genbeta and/or Techcrunch, and who is completely enamored with GoogleApps, smartphones and other gadgets.
  • A creative individual who constantly seeks out innovation, who is not afraid of doing things differently and at pace.
  • Someone with knowledge of HTML, graphic design (Photoshop or Illustrator) and video editing (if not at a technical level, at least at a conceptual level).
  • Someone who wants to discuss digital and business issues in an interesting way. It’s extremely important to be a good writer, to able to detect and/or generate interesting contents related to different aspects of business management 2.0.
  • With an excellent capacity for teamwork: able to interpret and participate in IT technicians’ geek talk and sales reps’ madness.
  • With a great level of English as well as excellent Spanish, capable of reproducing our current 2.0 strategy in other languages.
  • Passionate about corporate communication, both internal and external.
  • Empathetic, friendly and proactive…
  • And who wants to learn, share and share in the excitement of working in a team like Zyncro, just like the rest of us feel…

  What are we offering?

  • An international career: Zyncro’s eight (soon to be eleven) offices will let you discover the commercial reality of multiple countries and experience the thrill of multiculturalism from day one.
  • Training: At Zyncro, we hate monotony. Our leitmotif is to learn new things every day, incorporating the best technology in our daily tasks and always being keyed in on the latest happenings around us.
  • Fun: From day one, you’ll share that touch of madness of our team members… that essential touch of “locura” needed to make everything run like clockwork!
  • Earn money: And of course… a promising base salary with wage review every 4 months.

  How can I apply?

  Find us on the social networks and show us what you know. If you do it right, you’ll be your own best advert!