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  • Zyncro Blog 9:00 am on January 22, 2014 Permalink | Reply
    Tags: , , , , , , social networks   

    Three of the Worst Bad Practices in Social Networks 

    Estimated Reading Time: 4 minutes

    Editor’s note: This article that we’re sharing today is an english adaptation of this post by Edna Campos published in our Spanish blog made by Zyncro.

    Any business or organization with a website can benefit from having an excellent presence in social networks. However, having a strong presence in social channels implies much more than simply creating profiles on the most popular networks.

    Unfortunately, many businesses fall into using the worst practices when trying to jump into social networks without being prepared. Here, I will discuss a few of them with you:

    1. Not having the basics for doing online marketing

    You will be in agreement with me when I say that it is an error to try to correctly carry out a content marketing campaign without having a website and blog, in which content that will be provided in the social networks can be created in the social networks. These should have responsive designs, with the purpose of making sure they can reach the growing number of mobile users.

    2. Unable to handle thier online properties

    Something I see constantly when we receive new clients is they are not aware of the advances in technology and tools that they can use with good practices, and instead they leave them in the hands of others,  their valuable internet properties.

    The same must be said of their accounts in social networks. They were created by a worker (who no longer works at the company) utilizing a personal email address, with different names. And now the company has all of its social networks under names that do not form a part of its digital identity. (More …)

  • Jose Manuel Perez Marzabal 9:00 am on January 8, 2014 Permalink | Reply
    Tags: , social networks   

    Steps to Take to Embed Content on Social Networks 

    Estimated Reading Time: 7 minutes

    The internet has created a stage in which possibilities to interact with new tools, together with a new public objective interested in sharing, expressing and communicating, have shaped a new model characterized by vigor, the transcendence of content and communities of users. In this context, as already pointed out in previous posts, new challenges are produced in the legal securities of companies and digital business models. To do this, the current post offers a series of guidelines that facilitate estimates of risks and legal obligations with respect to sharing and integrating content on social networks with particular emphasis in YouTube and Spotify.

    In addition to e-commerce platforms, there are a multitude of applications and web services focused on the generation of content. Two of the most known tools are YouTube and Spotify with which users can upload, share and see videos and music. Furthermore, a guided non-exhaustive list, are also very popular in other audio platforms (SoundCloud), videos (Vimeo), photography (Instagram, Flickr) or streaming (Ustream).

    The Legal Context

    In the legal Web context, as a general principle, one cannot utilize work and matter protected by intellectual property in social networks, unless they fulfill the following assumptions:

    • Any work that has been created that always does not yield to exploitation rights from third parties.
    • Work with authorization from its copyright owner, either explicitly written or through a Creative Commons license.
    • Work in the area of public domain.
    • Permanent exhibits on public mediums.
    • Speeches and public lectures, always done with an informative character and not a purely commercial manner.

    (More …)

  • Zyncro Blog 9:00 am on December 17, 2013 Permalink | Reply
    Tags: , , social networks,   

    3 Content Curation Tools Every Online Marketer Must Be Aware Of 

    Estimated Reading Time: 4 minutes

    Editor’s note: This article that we’re sharing today is an english adaptation of this post by Edna Campos published in our Spanish blog made by Zyncro.

    In a previous article about content curation, we talked about the Achilles heel of the contemporary marketer: finding the appropriate content and quality to supply it to our audience through suitable channels.

    Finding, collecting and organizing existing content on the web for our content marketing strategies– It sounds easy, however, there is a lot of information, not all of it is of good quality and additionally, this process can take us a lot of time if we don’t have the proper tools.

    Utilize the Correct Tools

    Here I list three tools that will be highly useful in the content curation process:

    1. Listly: Tools with which members create or recover lists around any topic, working to add items to the list and/or vote for existing items. You can: 1. Create original lists to use on your blog,  2. recover lists of useful content from other blogs, and 3. listen, that is, receive feedback. Listly supports its tools on the basis that “social interaction creates living content” and modern digital marketers wait to interact with the information they consume.

    (More …)

  • Sara Jurado 9:00 am on November 22, 2013 Permalink | Reply
    Tags: , social networks   

    Pros and Cons of using Social Networks Sites at Work 

    Estimated Reading Time: 4 minutes

    Note from the editor: Even today there are companies that are reluctant to the use of social networks sites by workers in their workplace. Sara Jurado explains why her use of these sites is not only counterproductive, but beneficial as well. At Zyncro, we believe that her arguments serve to help the use of social technology apply to the workplace and encourage businesses to take advantage of that social DNA that employees have acquired both at a personal level and in their business environment.  If your employees communicate on social networking sites on a private level, imagine what you can achieve if you implement Enterprise Social Networks in your organization so your employees can communicate the same way with their coworkers?

    Social networking sites are not a fad. They came to stay and, although many consider them to be a waste of time, those who use them wisely only find these sites to work to their advantage.

    1st objection: Job Performance

    If online social networks are a communication tool, where is the fear in letting workers use them as needed? The lack of trust, some say. When the telephone arrived there were companies that were afraid of using them indiscriminately, but who really has a job that would pass the entire day glued to the phone?  I am among those who do not use phones unless there is no choice, because I think we lose a lot of words, and with them time, in a telephone conversation.

    Moved by making the most of his productivity, Luis Suárez, an IBM worker decided in 2008 to work without email and barely used it since then, basing his communication with internal and external social networking sites. In fact, a study from Melbourne University indicates that employees who have access to social networking sites are actually more productive than those workers in companies that prohibit them. 

    2nd Objection: Tarnish the name of the company

    With the objective to preserve the good reputation of the digital brand, some companies apply internal codes of conduct to regulate content published by its employees about the brand on the internet. In this sense it prevents “dirty laundry” from posing a social media crisis for the company, as in the case of the worker who announced that she was quitting her job via a video, which was then answered by another video from the company she was leaving.


    Blocking access to online networking sites in the workplace will not prevent workers from using them during their work schedule, in fact it can be counterproductive. This fact becomes more relevant if we take into account that Spain is the first country to infiltrate smartphones on a European level, as most employees can browse from work today. Additionally, if we consider that the future of work is connectivity, as  many experts point out, let’s begin to get used to employees having good habits on social media, which will make us all much more competitive. 

     Sara Jurado (@sarajuradoBCN) is psychologist specialized in career counseling and social media for professional development, and currently works as counselor in the professional development team at Barcelona Activa.


  • Edna Campos 12:16 pm on November 15, 2013 Permalink | Reply
    Tags: , , , , social networks,   

    5 Main Things You Need to Stop Doing on LinkedIn 

    Estimated Reading Time: 5 minutes

    The Social Media Marketing arena has changed the way networking and business is done. Many companies with very dynamic executives/partners, however, quickly make accounts in various social networks at the same time, without even analyzing what strategies to follow, and without knowing the etiquette rules that must be followed in each network.

    What happens next? They fail to respect the unwritten etiquette rules and regulations, leaving them with consequent bad impressions to their network of contacts, not only of themselves, but also of the company they represent.

    “Social media is not about how many sites you can be at the same time. It is about being wonderful where you are.” Scott Stratten- The Book of Business Awesome

    Here, we present five things that need to stop being done on LinkedIn if we want to do really good business networking and leave the best impression on the user with whom we connect.

    1. Do not publish status updates more than twice a day. 
    For Linkedin, posting on a certain day four or more times is considered spam. Deliver high value content for your network and don’t saturate it with data and information. If you find yourself like me with a heap of incredibly valuable information that you know can be of great use to your network, dispense it through tools such as Buffer or Hootsuite. Tweet this tip!

    2. Stop sending massive promotional messages to your contacts. 
    What you want to do is create relationships and nurture them, not the opposite. Demonstrate the reason you participate in this important  professional network and do networking with the members in your network every other day. Tweet this tip!

    (More …)

  • Luis Miguel Díaz 9:00 am on October 22, 2013 Permalink | Reply
    Tags: , , , , social networks   

    Is your Company Ready for an Enterprise Social Network? 

    Estimated Reading Time: 3 minutes

    Editor’s note:  Today we are so happy to welcome a new collaborator for our blog.  Luis Miguel Díaz Meco is a communications expert, a field where he has more than 15 years of experience. Welcome, Luis Miguel!

    In internal communication, the current revolution that we live in has caught us off guard. No sooner has consolidation within the strategic priorities of businesses when it claims its use through new platforms, such as enterprise social networks.

    The qualitative jump that these tools offer seem indisputable, but it is advisable not to be dazzled by its shine and make a prior analysis about whether or not our company is ready to make the jump.

    If we have a well designed strategy, the support of leadership and the necessary attitude and motivation is the moment.

    But before we must make a simple test:

    (More …)

  • Jose Manuel Perez Marzabal 9:00 am on October 16, 2013 Permalink | Reply
    Tags: , , , social networks   

    Buzz marketing campaigns and brand ambassadors: What to do legally? 

    Estimated reading time: 5 minutes

    Recommending a product or service to friends on Facebook, advertising on Twitter through prominent figures (marketing buzz), or sending company information to its LinkedIn contacts are all marketing models that become more and more popular in social networks. However, these types of practices carry legal implications.

    The relative novelty of the applicability of legal requirements in the context of social network services can create confusion of concepts and terminology, of which is significant at all levels. The evangelist consumers or brand ambassadors (brand advocates) all require forethought and thorough analysis prior to any marketing campaign.

    Digital marketing in legal terms

    In practice, the initial thinking in legal terms refers to the brand ambassadors as emergent advertising figures. And the legal implications of them in the context of complex systems through crowdsourcing and dynamic influence generated by social networks and product value platforms or services  in a profoundly interconnected ecosystem. The designated brand ambassadors are those evangelist consumers who support or feel passionate for certain brands and share their opinion about company products and services  in conversations with other people. (More …)

  • Jose Manuel Perez Marzabal 9:00 am on July 18, 2013 Permalink | Reply
    Tags: , , , social networks   

    Legal aspects to consider by developers and applications for Facebook 

    Estimated reading time: 4 minutes

    The possible legal responsibility of platforms for developers with the launch of apps represents a problem still characterized by a lack of legal security. We will look at compliance with the platform’s standards by developers and applications, focusing specifically on Facebook.

    Since the App Store opened, the number of app repositories has grown at an amazing rate, resulting in numerous transnational business models.

    (More …)

  • Eduardo Zamora 9:00 am on July 11, 2013 Permalink | Reply
    Tags: , , social networks   

    Big Data and opportunities in digital marketing strategies 

    Estimated reading time: 4 minutes

    Information PuzzleAlthough a vast amount of information is generated by social network profiles, often this information is not leveraged sufficiently by brands.

    The penetration of Facebook, Twitter, tumblr and even Google+ enables consumers to generate comments, doubts, opinions, complaints, notes, etc. that give a company vital information on the new trends that are developing in terms of changing tastes or attitudes of social network users.

    So how should we use or manage such information?

    (More …)

  • Edna Campos 9:00 am on June 13, 2013 Permalink | Reply
    Tags: , , , , social networks, tracking   

    5 key questions for assessing your company’s presence in the social networks 

    Estimated reading time: 4 minutes

    5 key questions for assessing your company’s presence in the social networksEvery day businesses become more convinced about the value of integrating social network strategies in their business strategies.

    A brand isn’t successful in the social network if it doesn’t have anything interesting to say, it doesn’t know how to say it, nor how, nor when.

    Companies that understand this are capable of delivering a dialog directly to their customers. However, many companies start out without a firm base and lose interest when they don’t see results. If this sounds familiar, ask yourself:

    1. Is my online presence strong? Many companies start with great impetus, creating profiles in social networks, but don’t have a web page (or it’s out of date or unattractive), which is the most important property for your online presence and where traffic generated in the social networks should be directed to.

    2. I’ve set my goals and created a strategy for social networks? Developing a plan is crucial. If you don’t have a Social Media and Content Marketing strategy and you appear with what you have up with in that moment, you’ll have little or no opportunity to stand out.

    3. Are your social network profiles optimized? For example, does your profile image represent your brand clearly? Is the bio information complete?

    4. Am I using too many social networks and are my target audience there? Users congregate in different communities, consume different contents and browse different networks. Monitoring the conversations enables you to assess and determine where to put effort in the right networks.

    5. Do I have enough time? It is very common to see how social network profiles are created and then abandoned. If we don’t have enough time or resources, it is best to hire the support of experts who can look after it for you or can give you the right tools and consulting.

    Edna Campos (@RiolanVirtualBS) is Expert in Internet y Social Media Marketing based in Mexico and offers support to independent professionals and small businesses around the world.

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