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  • Zyncro Blog 9:00 am on December 17, 2013 Permalink | Reply
    Tags: , , , technology tools   

    3 Content Curation Tools Every Online Marketer Must Be Aware Of 

    Estimated Reading Time: 4 minutes

    Editor’s note: This article that we’re sharing today is an english adaptation of this post by Edna Campos published in our Spanish blog made by Zyncro.

    In a previous article about content curation, we talked about the Achilles heel of the contemporary marketer: finding the appropriate content and quality to supply it to our audience through suitable channels.

    Finding, collecting and organizing existing content on the web for our content marketing strategies– It sounds easy, however, there is a lot of information, not all of it is of good quality and additionally, this process can take us a lot of time if we don’t have the proper tools.

    Utilize the Correct Tools

    Here I list three tools that will be highly useful in the content curation process:

    1. Listly: Tools with which members create or recover lists around any topic, working to add items to the list and/or vote for existing items. You can: 1. Create original lists to use on your blog,  2. recover lists of useful content from other blogs, and 3. listen, that is, receive feedback. Listly supports its tools on the basis that “social interaction creates living content” and modern digital marketers wait to interact with the information they consume.

    (More …)

  • Eirene Ramos 9:00 am on May 23, 2012 Permalink | Reply
    Tags: , , technology tools,   

    How do companies use Enterprise Social Networks? Find out in a new webinar 

    Estimated reading time: 3 minutes

    Motivate your employees and encourage a collaborative culture by implementing an Enterprise Social Network. We’ll give you some success stories of using Zyncro.

    Continuing our series of Spanish-language webinars started back in December 2011 by Zyncro y Web2Present, we’d like to invite you all to the new webinar “How companies use Enterprise Social Networks. Zyncro success stories.”

    What’s it all about?

    Social networks are a basic communication tool nowadays and they are beginning to be used for internal communication in companies. For this reason, in this new webinar, as well as the basic concepts in Enterprise Social Networking within the company, we will look at how major corporations have decided to invest in these development.

    The idea behind creating internal communities is to encourage employees exchange contents directly from a central point, both as messages and documents. This stimulates the imagination, creativity, motivation in employees, as well as productivity and internal communication aimed at improving the balance sheet, together with reducing email use.

    In this webinar, Zyncro will look at some real use cases in companies from different sectors (retail, IT, marketing and communication, banking, consultancy), companies that have implemented a social work methodology using Zyncro as the knowledge management system.

    When is it happening?

    The webinar will take place on Tuesday, May 29, at 18.00 CET and will last approximately an hour.

    Who is giving it?

    The seminar will be given by Patricia Fernández Carrelo, head of Marketing at Zyncro.

    Who is it aimed at?

    This Spanish-language webinar is aimed at all those companies that are interested in finding out more about the possibilities and advantages of implementing an Enterprise Social Network, and for those that are already thinking about implementing one, but have doubts on how to go about it and want to hear success stories from other companies.

    How do I participate?

    To participate in our Spanish-language webinar, you just need to register using this form.

    To find out more about Enterprise Social Networks and success stories, click the following link: I want to attend the webinar!

  • Eirene Ramos 10:20 am on April 19, 2012 Permalink | Reply
    Tags: , , , , technology tools,   

    New Webinar on Private Social Networks for achieving customer loyalty 

    Estimated reading time: 3 minutes.

    Let me take this opportunity with my first post on this blog to present myself: I’m Eirene Ramos, new contributor here at Zyncro. It’s a pleasure to form part of this great team of professionals! :-)

    I’m your customer, spoil me and socialize with me for me to become your brand’s champion and for me to recommend it.” Social networks are already a basic communication tool and now the tool of choice for companies to communicate with their customers. If you want to make your customers loyal… this is the webinar for you!

    Continuing our series of Spanish-language training webinars started in December by Zyncro and Web2Present, we’d like to invite you all to a new webinar entitled “Private Social Networks for Achieving Customer Loyalty.”

    What’s it all about?

    At this new webinar, apart from the basic concepts on what is an Internal Social Network within a company, we’ll explain how major corporations have decided to invest in the development of Private Social Networks to achieve customer loyalty. A tool of this type lets organizations of any size offer added value to their customers and give them a private information exchange environment that is attune to their interests.

    Companies that go for social technology to achieve customer loyalty experience a ROI based on the positive association and user experience, which is extended exponentially to new potential customers.

    For this reason, in this webinar, Zyncro will explain the benefits and advantages of Private Social Networks, from from a business and technology perspective, illustrate several success stories and will discuss the best practices in implementing a network of this type.


    The webinar will take place on Thursday, April 26, at 18.00 CET and will last approximately an hour.

    Who is giving it?

    The seminar will be given by Patricia Fernández Carrelo, head of Marketing at Zyncro.

    Who is it aimed at?

    This Spanish-language webinar is aimed at all those enterprises that are interested in and want to discover the possibilities and advantages of implementing a Private Social Network for socializing with customers and creating loyalty, implementing a social space for communication with customers as well as sharing contents.

    How do I participate?

    To participate in our Spanish-language webinar, you just need to register using this form.

    To find out more about Private Social Networks for achieving customer loyalty, click the following link I want to attend the webinar!

  • Sandra Bravo Ivorra 10:02 am on March 6, 2012 Permalink | Reply
    Tags: , , , continuing professional development, , technology tools   

    A company in continuing professional development is a company in constant growth 

    Estimated reading time: 5 minutes

    Online trainingWe are living in a time where technology is taking center stage. Tablets, smartphones, computers are increasingly more powerful and other game-changing devices continuously appear on the market.

    Through them, with their corresponding Internet connections and applications, we manage a huge amount of information and establish real social and knowledge networks.

    More and more companies are seeing their potential. Despite the current economic recession, they spend vast sums of money on getting the best, leading-edge technology. They also attempt to achieve a more efficient distribution of work and optimize resources. But often they forget about the true driving force behind it all: human capital.

    Investing in technology is necessary, but we cannot forget how quickly it becomes obsolete. Organization of work and an efficient use of resources are essential, but anyone can do it.

    Having the best employees, keeping them motivated and improving their training constantly so that they always give their best is a unique value. It is a real competitive advantage with which the company can make an impact and leave the competition far behind.

    An organization should never close the door to new knowledge, rather it should be constantly learning. In other words, it should value each and every employee, encourage their intellectual and creative development and build an atmosphere where they can learn and reinvest their new knowledge and skills back in the organization.

    In this sense, intelligently opting for technology and other material resources I mentioned previously is focused on strengthening those aspects. Choosing tools that promote the exchange of experiences and points of view, distance learning and the contact and flow of knowledge among employees, tools such as enterprise social networks or applications, foster that collective ability to create ideas and products.

    This way, a strong sense of belonging can be established in a working environment: the worker feels happy in their work, as they are valued and given the necessary resources for developing themselves to their full potential.

    Opting for continuing, multidisciplinary training—though limiting it strictly to the strengths of our company would be an error—means building a group of capable individuals who are self-assured and confident in their abilities.

    The strength of human capital can never surpassed by any technology advance. It is something that no competitor can copy, as it requires time, effort and a corporate culture that truly believes in training.

    If you still think that training is too expensive an investment in which no “concrete” results can be achieved, I’ll leave you with a fantastic anecdote that Manuel Campo Vidal quotes in his latest book. At a keynote in the Badajoz Business School, faced with this pessimistic point of view on training, a businessman argued: Against the drama of training your employees to find that they then leave is the tragedy of not training them and finding that they stay.

    Sandra Bravo is founding partner at BraveSpinDoctors, a strategic communication and political marketing consultancy.


  • Sílvia Majó 10:30 am on January 3, 2012 Permalink | Reply
    Tags: , , , , , , technology tools   

    In 2012, communicate more than ever but with content 

    Estimated reading time: 5 minutes

    Since this is my first post of 2012, allow me to wish you all a very Happy New Year! I joined the team of #ZyncroBlog contributors a few days ago with the desire to share with you my thoughts on communication. Among them, you’ll frequently find an unarguable mix between corporate and business communication, style and journalist routines. In short, what you will read in post-form will be, without a doubt, the result of many years, working towards reaching out to the audience, be it internal or external, always with content. So here we go!!

    Together with the Spanish tradition of eating 12 grapes on the 12 chimes on New Year’s Eve, which they suspect was done for the first time in 1909 by a group of farmers in Alicante and Murcia to use up an excess in production, there’s also the tradition of making nine new resolutions to coincide with the start of the year. Today’s topic is dedicated to what deserves to be a key resolution for all companies this 2012: communication, both internal and external.

    Looking at the various channels available for communicating, some people will this resolution has already been met. However, more often than not, the main distinction between companies that communicate and those that don’t is not the tools used —traditional communication media versus social networks and media from the web 2.0— but the content published through them.

    Nowadays, in the same way as we did before, we only talk about communication if the information being transmitted is something new, useful, powerful, curious and cumulative. In other words, we communicate when behind that attractive channel we’ve chosen for it there’s content that helps us in our decision-making, that feeds our know-how, that impacts us for being previously unpublished or that ensures greater commitment from the people in the company. In short, we communicate if our messages has and achieves a function.

    The dawn of the social media and networks, their ease in passing on pseudo-elaborate content, has led us to forget that communication in general, whether corporate or institutional, is only useful if it has content.

    Along these lines, there are key points to ensure this condition:

    Planning. Having communication plans that prioritize goals, design strategies and propose tactics are essential for those companies that want to create a better, closer relationship with what R. E. Freeman called stakeholders—suppliers, competitors, employees, clients, financial backers and society in general.

    Professionalization. Allow me to touch on corporatism a little. On this point, let me say that journalists —so-called source journalists— are a good guarantee of ensuring when we communicate, using whatever tool we want, we do it with content. Professionalizing corporate or institutional communication means working to ensure that what the audience knows about you is the same as what you want them to know about you.

    Adapting contents to the channel being used. Companies save time by communicating the same thing in the same way, regardless of the channel chosen. Well, we need to avoid the temptation of publishing the same thing on our 2.0 channels as on our enterprise social network or in press releases, for example. Each recipient deserves and expects a specific form to that content being received. You will only achieve your desired goal with that communication action if you have made an effort to adapt its content to the channel and the audience.

    Without a doubt, the list of key points for ensuring great corporate communication could go on and on… But since this is my first post and it should be brief, I’ll sum up. That being said, I promise there’ll be a second part that will talk about other, no less important points: knowing your audience, mastering the channel’s language, directing communication times… and much more!!

    Happy 2012 to everyone!!!

  • Yolanda Torres 10:58 am on December 27, 2011 Permalink | Reply
    Tags: , events 3.0, , technology tools   

    EVENTS 3.0. The present is interactive 

    Estimated reading time: 4 minutes

    Good morning! :-) Christmas is coming and we’re all starting to receive invitations for parties to celebrate what the New Year has in store for us. Offline meetings become a vital part of our end of year. Zyncro is wishing a happy New Year to its workers, suppliers and partners on December 23 and I ask myself:

    What makes a get-together so good that it beats all other ways? The response is human warmth, simply “encontrarse”. The main function of an event is to meet up: with partners, employees, customers, bosses… As Seth Godin says “I’m here” physically and emotionally.

    I’ve been “producing” communication events for more than 20 years and in this last year, to coincide with the increase in online strategies, I’ve been considering the need to adapt events to this new environment:

    the union of on/offline brings us the event 3.0!

    Luckily, I’m supported by Equipo Singular and Grapa.ws, excellent on/offline professionals who have enabled me to reinvent the event.

    Evento 3.0 is an offline communication moment, where we find ourselves achieving a purpose, which is accompanied by all the digital tools that maximize participation and online communication of the event:

    • Using digital tools to extend the impact
    • Generating real-time conversations
    • Connecting different audiences, offices, locations…
    • Generating a participative buzz
    • Establishing real-time on/offline conversations
    • In short, tripling the return on the event without increasing the investment

    ComunicaMe Barcelona and Madrid (in Spanish) by Zyncro were a great example of what I’m talking about. I’d like to join these words with some Christmasy pictures.

    In a hyper-connected world, companies and people need to get to know one another, shake hands, say hello and share knowledge, exchange contacts, put a face to a name… Various tools are used:

    • Invitations and e-ticketing
    • Video and audio streaming
    • Broadcasting of events on social channels: Twitter, Facebook. YouTube
    • Capturing data on-site (QR codes, digital signage, interactive…)
    • Mobilizing before, during and after on Social Media
    • On/offline forums
    • Digital interventions and moderating questions

    Communicate, learn, share, present, exchange, say hello, chat… No doubt, there’s no better tool for creating loyalty than a Event 3.0.

    Happy Christmas to all and I hope we’ll meet at many more events in 2012. Yolanda

  • Carlos del Pozo 10:30 am on December 22, 2011 Permalink | Reply
    Tags: , , , , , , technology tools,   

    Zyncro Features: Search (II) 

    Estimated reading time: 4 minutes

    As we previously explained in the first part of this article, to search in Zyncro, you need to enter the term you want to search in the search box found in the top right corner of the screen.

    In the second part of this article, we’re going beyond the segmented search to show the additional options in the Zyncro search that enables you to get more specific results.

    You can do this in two ways:


    Segmented Search

    Enter the search criteria in the search box and when it shows you the results, you can use the fields that appear just below the search box on the right of the screen to refine the search:


    You can perform a search on a specific section of your Zyncro by selecting the section and clicking on Filter. Only the items you have selected (messages/files and folders/groups/departments/people) in the section will be shown.

    The sections can be:

    • Corporate newsfeed
    • Departments
    • Personal feed (the users you can see)
    • Private messages (your messages)
    • Your different work groups


    It gives you the option to restrict the search according to the person that posted the item (messages, files, etc.)

    This field is associated with your contacts and when you start to enter a text, it will suggest the users that contain the text entered.

    You can select more than one person in this field.


    With this field, you can display the items that have been published in Zyncro during a specific period of time on searching.

    You can choose whether to display items published during:

    • the last 24 hours
    • the last week
    • the last month
    • the last year
    • and it even lets you customize the search period: posts in Zyncro from one date to another.

    These search fields are restrictive, i.e. the number of results shown are reduced according to the combination of criteria entered.

    Advanced Search

    You can also perform precise searches using punctuation symbols in the text field.

    The punctuation symbols that have been enabled for more specific searches are quotation marks and the + sign. They can be used together and separately and their function changes according to the combination used.

    The most frequent search cases are:

    Simple search (without quotation marks or + sign): Enter in the search box Word A Word B Word C – It will show you items in Zyncro that contain any of the 3 words that you have entered in the search box, regardless of the order in which they appear.

    Search using the + sign: Enter in the search box Word A+Word B+Word C – It shows you items in Zyncro that contains the 3 words you have entered in the search. If they don’t contain all the words entered, they won’t be shown in the list of results.

    Search using quotation marks: Enter in the search box “Word A Word B Word C” – It shows you items in Zyncro that contain the exact expression entered between quotation marks.

    These options can be combined to create even more specific and precise searches.

  • Carlos del Pozo 10:56 am on December 15, 2011 Permalink | Reply
    Tags: , , , , , technology tools,   

    Zyncro Features: Search (I) 

    Estimated reading time: 4 minutes

    How do I perform searches in Zyncro?

    To perform a search in Zyncro, just enter the term you want to find in the search box (top right corner of the screen).

    The search results in Zyncro will appear grouped according to the different Zyncro sections: Messages, Files and Folders, Groups, Departments/Companies and People

    Beside the corresponding tab for each section, you’ll see the number of hits for the search criteria in brackets.

    Search Results

    Messages: This tab shows all messages appearing in conversations on the Zyncro wall that include the search word. The word is always highlighted in gray.

    The types of message that appear in this section (different according to the user) are:

    • Personal news that you or the people you follow have posted
    • Corporate news
    • Private messages you’ve sent
    • Messages from departments or companies you belong to or follow
    • Messages from the groups you participate in

    Files and folders: This tab lists all the files, folders and Zlinks created for sharing that include the search criteria in their title and that belong to the groups you have access to. Only for Business plans or higher: The tab also includes files whose content contains the search term (text files: TXT, PDF, Word, Excel, HTML, etc.). The term is highlighted in gray.

    Groups: This tab includes the groups that contain the search term in their title. Like messages and files, the term will be highlighted. This feature enables you to find all those groups whose name you can’t remember by using key terms.

    Departments/Companies (depending on the organization’s configuration): This last tab gives the departments or companies whose name or description contains the search term.

    People: This tab shows you a list of user contacts that include the search term in their profile (basic information, experience and skills, etc.) This is the best tool for managing internal talent!

    Next week, we’ll look at advanced search options.

    Learn to retrieve knowledge in your company in a single click!

  • Carlos del Pozo 10:58 am on November 24, 2011 Permalink | Reply
    Tags: , , , technology tools,   

    Permissions in Zyncro groups 

    Estimated reading time: 3 minutes

    Have you ever wondered what certain permissions are used for when users join a group?

    Here we’ll explain all about those permissions according to the different roles so the permission required is obvious the next time!

    Roles in Zyncro groups

    1. Group Owner: This is the person that created the group. They can invite new members, decide their role, and perform any action on the files.
    2. Task Manager: They can manage tasks within the group.
    3. Editor: They can create, edit, delete and download files and folders in the group.
    4. Inviter: They can invite new members to the group.
    5. Reader: They can read, write and comment on group messages and download files. This is the default permission given to a new member when they are invited.

    We’ve summarized these permissions according to their role in a table:

    x* means that they can do this action, but only on items that they have created

    Remember you can combine these roles, enabling a user to perform tasks for a task manager, an editor and an inviter, all at the same time.

    When you invite someone new to the group, you can give them these roles by marking the corresponding checkboxes:


    Create your groups, invite your contacts and decide their permissions all in one simple step!


  • Carlos del Pozo 10:51 am on November 17, 2011 Permalink | Reply
    Tags: , , , , technology tools, , ,   

    Zyncro Administration Panel (II): User types in Zyncro 

    Basically, members of an organization in Zyncro can be either:

    • Corporate users, or
    • Administrators

    When you register for the first time in Zyncro through the web, you are generally created as a administrator.

    When administrators add other people to their organization, they do it as users, although they can give them administrator permissions at a later stage.

    Corporate users

    According to their permissions, users can be also:

    • Company feeders: Users that can post in the Corporate Feed. The corporate feed contains microblogging messages that are sent to the whole organization (regardless of how they are followed) and appear in blue on the corporate wall.
    • Group creators: Users that can create work groups for sharing messages and files (enabled by default).
    • Department creators: Users that can create companies or departments within the organization. From these departments, they can add or delete users, post messages, etc. In order to do this, the option Companies or Departments must be enabled in the “Organization Configuration” section.


    The main difference between an administrator and a corporate user is the administrator can access the Administration Panel and has all the permissions possible for a user. From there, they can:

    • configure the organization settings
    • set or manage user permissions
    • configure the corporate image in Zyncro
    • change security options
    • export content from a corporate Zyncro, among other options.

    Where do I change user permissions?

    From the Administration Panel > User Management. Go to the user whose permissions you want to change. All the possible options should appear there.


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