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Estimated writing (your comments) time: 2 minutes
(INTRODUCTION; CLASSIC, NECESSARY…)
Last Thursday I was lucky enough to be able to attend the Corporate Social Networks event organised by Raona, Incipy and the Microsoft Productivity Center. During the 4 hour act, the main reasons why companies should incorporate corporate social networks was commented upon with its challenges, benefits and even some advice about how to achieve and overcome this,
As we already know at Zyncro, all software will become social in just a few years time and all companies will have “social information systems” incorporated in their day to day business which is why we aim towards a quality product that can support this new communication necessity.
(AND NOW, THE INTERESTING CONTENT…)
But without trying to sell Zyncro… (yes I know, I was trying to really…) I would like to go back to one of the corporate communication 2.0 basics: is it really necessary to use a corporate social network? Is it a new craze or are we being faced with a new necessity? I am beginning to discover that: I love knowing what is going on within my company!
Those of you who know me personally already know that I love my professional role at Zyncro. To be able to work for a technological start-up with so much potential and scope, together with professionals of the calibre that surrounds me is truly a privilege. Nonetheless, there is something else that has brought out my personal professional motivation for this work, Zyncro itself.
I am not referring to the brand in this case, if not the concept. Obviously at Zyncro we use Zyncro, and we use it as a group of students would use Facebook in order to communicate with each other, comment upon notes or encourage each other before an exam, in the same way as friends that sharing details about their lives or make comments on anything they see, or how different group express and organise themselves on Twitter…
But what exactly does that mean? What do we publish on Zyncro?
Here is a short list of some of the information on our wall:
- Where we are at every moment (especially when we are not at the office) –> this is great when you see that the person you are looking for has published their whereabouts on the wall instead of having to ask everybody where they are when they are not online or in the office!
- What project, document, task… we are working on –> especially when it is something tricky… because we usually send each other encouraging messages!
- Tweets from satisfied clients congratulating us! –> I love this part and the sales and IT guys love it even more! There are also suggestions for new functions but these are not as exciting as the congratulations… 😉
- Informative material about Zyncro or “company social network” concepts, news published in the press or in blogs, prizes where we have become finalists… –> Great overall for the sales team so that they can get to know what is said about the product and the industry outside our virtual walls…
- Product development status: detected bugs, bug fixes… –> This way we can avoid delivering the same problems to the product manager time and time again and we also become aware of when they have been fixed
- Evolution of ZyncroApps, the Integration of Zyncro with other cloud products (Twitter, Evernote, Analytics…) –> the technicians tell us what they are working on and the rest of us get excited about it and… ask for more news!
- Sales meeting with clients –> this really motivates the Development team as they can see how their work is being implemented in real life teams.
- Zyncro status on an international level –> This is really motivating… especially after how hectic it has been in Japan, where Zyncro caused a sensation! 😀
- Questions about other technological tools that as a good technological 2.0 company we use at Zyncro: from Salesforce issues to what is new on LastPass…
Working at Zyncro motivates me because things get done as they do in my personal life though from a professional perspective. Now I understand what theorists mean when they talk about engagement, motivation, employee loyalty… Sharing these moments is motivational, it is binding and creates loyalty, that is the purpose of the social network at my company.
At Zyncro we share our whereabouts, our doings, the way we do things, our challenges, our vision, we support each other, motivate as well as de-motivate each other… like life (2.0) itself…
And no, I have not forgotten about point nº 10 … IT IS YOUR POINT.
What purpose do social networks have at YOUR company? Go on… share it!