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  • Josep Baijet 9:05 am on April 10, 2012 Permalink | Reply
    Tags: , , , , ZyncSocial   

    The 5 pillars of SocialMethods (or what to use an Enterprise Social Network for) 

    Estimated reading time: 7 minutes

    Welcome to the third part on implementation methodology for an Enterprise Social Network like Zyncro. Here on ZyncroBlog, we thought that before you start back into work after Easter you should spend a moment thinking about assessing the need and importance that a Social Software implementation project requires.

    To think more about this aspect, it is clear from our point of view that there are five key concepts in the project. All are implemented in what we call SocialMethods (from ZyncSocial) and are the backbone to the methodology:

    1. Project Management: The ease with which we use social media blinds us at times. It’s one thing for it to be easy to use and another thing that we decide that everyone should use it however they want without order or agreement. You need to plan, determine strategies, allocate tasks and coordinate them. Designate a project manager. Your IT department may be a good choice for this role; they’re used to doing projects of this sort.
    2. Change Management: All us that work in 2.0 environments seem to believe that everyone is familiar with them. What’s more, since we move in sectors where that is the case, we forget there’s another side. However, unfortunately we forget there’s still a large section of the public that are not familiar with social media and need help. If we don’t take this into account, our project can be a failure due to the internal resistances that we encounter. To resolve this issue, we need to find political complicity, take into account people, understand the reason why they might reject the tool or project, and communicate, communicate and communicate.
    3. Internal Marketing: Make it dynamic, give it life and a spark… If you want people to take the project seriously, you need to take internal marketing seriously. Give the project a name and incentivize participation through games, competitions, community management and other similar initiatives. Do it in the right measure; don’t make the project something trivial but don’t convert it into “another intranet” either.
    4. Support: The core of the project is people. So they need to know who to go to when they have problems or need help, both for technical and user issues. What’s more, consider the user’s level when providing them support. If they’re one of those people afraid of doing something wrong or who often finds difficulties, don’t send them a mail. Go to their desk to help them out. If the project is large, create the ZyncroUser helpdesk.
    5. Follow-up and control: Like any other project, it needs to follow indicators, or at least the essential ones: costs, timing, user satisfaction, management satisfaction and team satisfaction. Watch these constants and if they deviate from the plan, put measures in place to fix them.

    These are the five main pillars that support the SocialMethods. Allocate responsibilities for these 5 perspectives and keep them operational throughout the implementation of your Enterprise Social Network.

    (And by responsibilities, I mean names and numbers. Doing it or not is a good measurement of their commitment to the project).

    Synthesis of the 5 pillars of the SocialMethods

    The 5 Pillars of the Social Methods

    In my last post “Set a goal for your Zyncro” we looked at determining “why” you acquired an Enterprise Social Network like Zyncro.

    With this now covered, we want to share our experience on the matter. From our projects with customers who have looked at this “why”, we have seen that most companies end up looking to achieve goals that can be summarized in 16 types.

    1. Co-creation: Create or change products or services through a collaborative process with customers and suppliers
    2. Collaboration: Enhance the company’s collaborative capacity with regards to processes, decisions and activities
    3. Conflict resolution: Resolve conflict situations between areas of the organization
    4. Engagement: Get greater involvement from employees in the company
    5. Process improvement: Leverage collaborative tools to make improvements in the organization’s current processes
    6. Knowledge management: Increase the possibilities of finding the best resources in the company for determined actions according to their experience and knowledge
    7. External communication: Improve the communication of different aspects (news, improvements, changes, etc.) with customers and suppliers
    8. Document management: Improve document management processes within the organization, making it easy to manage and easy to find
    9. Innovation: Generate new ideas for improving the organization, study them and if possible, implement them
    10. Training: Improve learning systems within the company
    11. Relationships among employees: Enhance knowledge among employees in the organization
    12. Mentoring: Support mentoring processes within the organization to help develop middle management
    13. Workflow: Create workflow processes in the company
    14. Project management: Manage projects more efficiently.
    15. Sales management: Establish systems for managing interactive sales opportunities and customer service through collaborative tools
    16. Personal productivity: Focus on improving individual productivity by using collaborative systems

    What are the goals in your company?

    You can choose one or two, but we recommend that you don’t be too ambitious. Your choice needs to be realistic.

    Each of these goals needs careful planning and to carry out tasks that help us achieve them. For this reason, ZyncSocial has created the SocialMethods, plans ready to be rolled out according to the goal sought in your company.

    For each type of project, there is a plan, a template with time, resources, tasks and costs that are required to achieve it.

    The following diagram gives the 16 SocialMethods:

    We’ll explain more about these SocialMethods in our next post, but meanwhile… ask yourself:

    Can I improve these aspects in my company?

    If the answer is yes, then don’t hesitate: put a SocialMethod in your life, and of course… an Enterprise Social Network.

    If you want more information, don’t hesitate contact us at:

    info (@) zyncsocial.com


  • Josep Baijet 10:43 am on March 19, 2012 Permalink | Reply
    Tags: , , , ZyncSocial   

    Set a goal for your Zyncro! 

    Estimated reading time: 4 minutes

    The Cat in Alice’s Adventures in Wonderland

    ‘Would you tell me, please, which way I ought to go from here?’ said Alice.

    ‘That depends a good deal on where you want to get to,’ said the Cat.

    ‘I don’t much care where – said Alice.

    ‘Then it doesn’t matter which way you go,’ said the Cat.

    This is what the Cat said to Alice “Alice’s Adventures in Wonderland”, the magnificant work by Lewis Carroll.

    It illustrates the need of a goal if we want to know which path to choose. Something similar happens in some companies where we help implement Zyncro.

    In some cases, after an initial period of excitement and enthusiasm, we see that after some weeks there’s a certain indifference: “I use it reactively”, “I don’t have time”, “It’s easier to send a mail”, “I don’t know what it can do”…

    First: Don’t be worried if this has happened to you; your company is completely normal.

    Second: The problem is not Zyncro; you made the right choice.

    What you have to do is meet with those people that decided to acquire Zyncro and ask them “Why?” have we bought it. It’s not enough to say “to collaborate”, “to share”… We need to state business goals, improvements that provide us with greater competivenessIf not, why have we made the investment?

    Secondly, designate someone to lead the project so that it achieves what you set out to do. Put someone with influence in the organization at the head of the project.

    It seems easy and logical, right? Well, it’s not. And it’s not because we’ve transferred the reasons that compel people in public social networks to enterprise social networks. That’s like saying that you need to build a beach in the company because people like going to the beach.

    If we analyze the reason why people use social networks, we find that although they are designed to achieve things as a community, each individual acts out of desire for a personal goal. We choose the collective goal but as individuals.

    It is not the same in organizations, probably very few people would join Enterprise Social Networks out their own, voluntary decision. Most are there because they have to be. So we can’t expect them to be thrilled about the enterprise network, to enjoy it and to be proactive… don’t expect them to be that way without your help.

    We have to help them understand why having Zyncro is positive for everyone. To start, the company must give a reason for having and using the Enterprise Social Network, a goal that should be more than achievable and the more consensus it has the better. Give them the “Why?” and don’t fall into the temptation of going into “Because we need to share more”.

    If you’re unsure how to do it, just call us! ZyncSocial is there to help you.



  • Patricia Fernandez Carrelo 9:30 am on February 2, 2012 Permalink | Reply
    Tags: , , Pasiona, , , ZyncSocial   

    SharePoint Connector for Zyncro: When three make one 

    Estimated reading time: 4 minutes

    After the news posted a few weeks ago on this blog, we’re proud to announce the official presentation event of the Zyncro and SharePoint integration, because Zyncro is now the social layer in SharePoint.

    SharePoint Connector for Zyncro: When three make one (Spanish)

    Who is giving it?

    This official presentation in Spanish will be given by the three agents that have made this integration possible: Zyncro (Enterprise Social Network), ZyncSocial (company specialized in social technology implementation methodologies) and Pasiona Consulting (company specialized in Microsoft technologies).

    The running order of the event is as follows:

    10.00 am (30 min) – Enterprise social networks

    What is Zyncro? The role of internal social networks in corporate management and the function of business communities.

    Speaker: Patricia Fernández Carrelo (Zyncro)

    10.30 am (30 min) – Implementation

    Illustration of the methodology involved in implementing an enterprise social network; The social methods of ZyncSocial.

    Speaker: Josep Baijet (ZyncSocial)

    11.00 am (30 min) – Integration

    What is SharePoint Connector for Zyncro?

    How to integrate SharePoint with Zyncro, success stories, key elements in correct integration and practical examples on how to extend SharePoint with SCZ

    Speaker: Edin Kapić (Pasiona Consulting)

    Where and when?

    The event will take place on Friday, February 17, at Microsoft Barcelona (C/ Josep Plà, 2).

    How do I participate?

    To participate in this event given in Spanish, you just need to register using the following link: https://msevents.microsoft.com/CUI/EventDetail.aspx?EventID=1032504832&Culture=es-ES

    Zyncro, ZyncSocial, Pasiona Consulting and Microsoft will be there, what about you?

    I want to attend too!

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